an email campaign idea, new podcast episode, chatgpt prompt and more ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
Free LinkedIn Course Update: 5,061 people have enrolled in the first 6 days of launching it, thank you!!!
| | Happy Thursday! Here's what I'm seeing regarding email marketing and copywriting this week. This edition is full of tips and resources. So without further ado, let's dive in: | | Email Campaign Idea - The Relax Email: -
Purpose/Context of Email:
Hey friend, relax. Whatever it is you're worried about, you shouldn't be worrying about it. These emails are a friendly reminder that you should take a deep breath. Send this campaign to your audience so they do the same.
Example 1 is from Feals, the most chill brand in the world.
This email had a gif in it that helped you with your breathing. The way the screenshot was taken you can't tell, but I think that's genius. One of the best things you can do with email is to make it interactive. It's not just a brochure you send to your customers. It's an opportunity to make an impression. This one was great. I did some quick meditation with Feals and feel 100x better.
Example 2 is from David's Tea.
This email is a little bit easier to create. If you're looking to send a campaign like this, it should look like this one from David's Tea instead. This email explains to you how to chill, because some of us need a reminder. Intertwine your product with their routine. In this case, unwinding the end of your day with a cup of tea is one of the greatest forms of self-care.
Segment:
- Your Engaged Subscriber Segment
Subject Line Ideas:
- Need a breather?
- Hey, (firstname). Chill.
- Sit back and relax, for once.
Preview Text Ideas:
- We all do.
- Just open this email. We'll help.
- You need this.
| | Email Marketing Tip of the Week: Everyone talks about email marketing, but so few people talk about how to build your email list in the first place. Here are 13 of my favorite email list growth tips: - Leverage Pop-Ups and Forms:
Implement well-timed pop-ups, flyouts, or persistent sign-up forms on your website. Offer something of value in exchange for an email sign-up, like a discount code or exclusive content.
- Content Upgrades:
Offer additional, valuable content related to what a visitor is currently viewing or reading, in exchange for their email address. For example, a detailed guide or a free template.
- Utilize Social Media Platforms:
Promote your newsletter or email list on your social media channels. Highlight the exclusive benefits subscribers receive.
- Run Giveaways or Contests:
Host a contest or giveaway that requires an email address to enter. Ensure the prize is relevant to your target audience to attract quality sign-ups. | | My Free LinkedIn Course: I'm insanely appreciative of everyone's support with my new LinkedIn course. I wasn't expecting so many people to a). enroll and b). share so much praise for it. Thank you to the 5,061 of you who've enrolled in my free LinkedIn course in the first 6 days of launch. | | Email Marketing Tip #2 of the Week: Abandoned Cart emails can print $$$ if done properly. Here are 14 tips to ensure your abandoned cart emails perform well:
- Timely Email Reminders:
Send the first abandoned cart email within a few hours of the cart abandonment. The sooner you remind them, the better the chance of recovering the sale.
- Incentivize the Purchase:
Consider offering a small discount or free shipping in your follow-up emails. This can often tip the balance in favor of completing the purchase.
- Showcase Product Benefits:
Remind them of what they're missing out on. Highlight key benefits or features of the products they left in their cart.
- Use Engaging Subject Lines:
Craft subject lines that grab attention and create curiosity or urgency, like "Your cart is waiting!" or "Did you forget something special?" | | Podcast Episode of the Week: This week Cardinal Mason and I discussed: - Zuck becomes a UGC creator
- Getting pitched and learning from it
- Social Media Growth Tips
| | Marketing Tip of the Week:
Oftentimes, improving the perception of your product can lead to sizable differences.
Here are 7 ways to improve the perception of your products:
(based on psychology)
- Maximizing value:
People always seek to get more bang for their buck.
Demonstrate how your product:
- Offers unparalleled features
- Provides exceptional quality
- Delivers superior performance
The larger the value-price gap is, the better.
- Saving money:
People love paying less for things.
Show how your product saves money by:
- Proving its cost-effectiveness
- Highlighting potential savings
- Comparing it to other products
No one can resist a money-saving opportunity. | | ChatGPT-4 Marketing Prompt:
Write [number] Twitter thread ideas that share valuable insights on a topic relevant to our client's industry and engage their target audience. Context: Target audience — [your target audience here] Client's industry — [your client's industry here] Thread goals — [your thread goals here] Inspiration: "[Twitter thread inspiration one]" "[Twitter thread inspiration two]" "[Twitter thread inspiration three]" Formatting guidelines: "[your formatting guidelines here]" | | I hope you enjoyed this edition. Hit reply and let me know! - Chase
| |
Important link: If you want to get serious about your SEO this year, a partner agency of mine is offering a free link-building assessment that includes: - An audit of your current link-building strategy
- In-depth analysis of your competitors' backlink profiles
- Low-hanging fruit you can reap in the next 90 days
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Chase Dimond 2960 Champion Way #1701 Tustin, CA 92782 | | | | |
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