Here's How to Capture Attention and Boost Your Open Rates ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
Happy Monday!
Today's Must Read Content Piece:
The Psychology Behind Winning Subject Lines: Here's How to Capture Attention and Boost Your Open Rates: - Leverage Curiosity:
Humans are naturally curious. Subject lines that create an information gap or tease with intriguing hints tend to get more opens.
Example: "You Won't Believe What We're Introducing..."
- Use of Urgency and Scarcity:
Creating a sense of urgency or scarcity prompts immediate action.
Phrases like "Limited Time Offer" or "While Supplies Last" can be very effective.
- Personalization:
Including the recipient's name or references to their past purchases or behavior can make the email feel more relevant and personal, thereby increasing the likelihood of it being opened.
- Clarity Over Creativity:
Often, being direct is best. Clearly state what the email is about if the content is highly relevant to your audience.
Example: "Your March Activity Recap." | | Email Marketing Tip of the Week: | |
Your welcome series is your first impression with your new subscribers. Here's how to build a Welcome Email Series That Converts New Subscribers into Buyers: - Immediate Welcome Email:
Send the first email immediately after subscription. This email should thank the subscriber for joining, reaffirm the value they will get (e.g., exclusive offers, valuable insights), and set expectations for future communications.
- Introduce Your Brand:
Use the second email to tell your brand's story. Share your values, mission, and what makes you different. This builds a connection beyond just products or services.
- Product or Service Showcase:
Highlight your best-selling products or key services in the following email. This gives new subscribers a taste of what you offer and can guide them to their first purchase.
- Provide Exclusive Offer or Discount:
Encourage the first purchase by offering a new subscriber discount or special deal. This not only incentivizes purchases but also makes subscribers feel valued. | | Copywriting Resource of the Week: | |
Here are 6 copywriting techniques you can leverage for your sales pages: | | My FREE LinkedIn Course:
I've grown my LinkedIn account to over 275,000+ followers and generated millions of dollars in revenue from LinkedIn.
For the first time ever, I'm revealing exactly how I did it (and how you can too!) I spent over 104+ hours creating a FREE email course to show you how to: - Network with your favorite business leaders, authors, and influencers.
- Make content that gets a ton of impressions and engagement.
- Get more inbound leads for your business.
- Land more speaking engagements.
- Attract business partnerships.
- Grow your email newsletter.
- And more
I've been overwhelmed with all the love and support this free course has received. I launched this on Friday and have had 2,709 people enroll.
| | Copywriting Tip of the Week: | |
Keep readers in suspense with phrases like: - "Here's why…"
- "Now…"
- "Truth is…"
- "Bear with me…"
Suspense sparks curiosity. Curiosity keeps readers engaged. | | Second Copywriting Tip of the Week: | |
If you're selling to moms, speak like a mom.
If you're selling to techies, speak like a techie. If you're selling to foodies, speak like a foodie. People buy from people who speak their language.
| |
Newsletter Transparency:
Here are my newsletter stats from last week:
- Recipients: 82,102
- Subject Line: Here's how to increase your email CTR
- Preview Text: (IN 7 EASY STEPS)
- Open Rate: 51.90%
- CTR: 1.20%
| |
Other Important Links:
1. If you're looking to work with best-in-class freelance marketers, check out a company I advise called MarketerHire.
2. If you're looking to work with best-in-class freelance copywriters, check out a company I'm a part owner of called CopyMBA.
| | No longer want to receive these emails? Unsubscribe.
Chase Dimond 2960 Champion Way #1701 Tustin, CA 92782 | | | | |
No comments:
Post a Comment