10 storytelling hacks to stay ahead of 99% of copywriters

The best copywriters are GREAT storytellers ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­

Happy Monday! Today's Must Read Content Piece: David Ogilvy & Eugene Schwartz had ONE thing in common:   They mastered the art of storytelling.   The best copywriters are GREAT storytellers.   Use these 10 Storytelling hacks to stay ahead of 99% of copywriters. Copywriting Resource of the Week: You should spend 80% of your time writing the headline for your copy. But what should you do if you're in a hurry? Steal one of these 9 copy-and-paste formulas to write attention-grabbing headlines.   The "Direct" Headline: If you're selling an established offer to a warm audience... All you have to do is be clear and direct about what you're selling. Formula: Get [benefit/outcome] with [product]. Example: "Lose 5 pounds with our new bodyweight workout plan." The "Surprising Fact" Headline: People are intrigued by information that surprises them. Leverage this by sharing an interesting fact about your market. Formula: Did you know [surprising fact]? Example: "Did you know that 90% of makeup products contain harmful chemicals?" You can find 7 more copy-and-paste formulas here. Marketing Tip of the Week: Every piece of marketing follows the same 3 steps: Grabbing attention (Headline, subject line, ad) Keeping attention (Body copy, landing page, article) Turning attention into action (CTA, forms, book a call) Stop overcomplicating it. Copywriting Tip of the Week: Incorporate parenthesis in your copy.   They help you provide: Clarity Details Context Plus, they give the reader a (much-needed) visual break.   The content above is an example. Second Copywriting Tip of the Week: Irrelevant things for your copy: You Your product Your company Relevant things for your copy: How you can help them What your product can do for them What your company will do for them Forget about you, make it about them. Email Marketing Tip of the Week: Make sure your email has ONE primary goal.   Don't ask them to buy a product…   And read your blog…   And share a tweet.   One primary goal. One purpose. One CTA.   This is how you create effective emails. Newsletter Transparency: Here are my newsletter stats from last week: Recipients: 78,724 Subject Line: 14 tips for writing better copy Preview Text: Make sure you're implementing these Open Rate: 48.80% CTR: 1.20% Have a great week and make sure to send some emails!  - Chase   P.S. I feel incredibly grateful to be named as the #1 Ecommerce Influencer to follow from Shopify.   Before you go, here are two ways we can work together: 1. If you own/run an ecommerce brand and are looking for a best-in-class email marketing agency, please fill out this form. 2. If you want to grow your LinkedIn following, here's some info on my LinkedIn Growth Service.  © 2024 Chase Dimond No longer want to receive these emails? Unsubscribe. Chase Dimond 2960 Champion Way #1701 Tustin, CA 92782