an email campaign idea, new podcast episode, chatgpt prompt and more ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
Happy Thursday! Here's what I'm seeing regarding email marketing and copywriting this week. This edition is full of tips and resources. So without further ado, let's dive in: | | Email Campaign Idea - The Buy Now Pay Later Email: -
Purpose/Context of Email:
Yes, your favorite skincare brand offers financing options. So does your favorite drink brand. All DTC companies are using a tool called Afterpay or Klarna to give consumers the option to split payments into 4. Whether that's a good thing or not is none of my business, but it certainly helps conversion. When you call this feature out in your emails, do it like this.
Example 1 is from Flo Vitamins, one of our favorites. In this email, they help conversions by really explaining how this process works. Sometimes, people are afraid of trying new things even if it'll help them. Flo outlined every single thing that the audience will need to do in order to alleviate the pressure of purchasing their products all at once. This is a great way to go at it. Example 2 is from Lunya, one of my favorite brands. Their emails are ALWAYS great. If you can't tell, the designs are incredibly simple. It's image selections dragged and dropped, a custom font that was added as a text block, and a simple footer. It's SO SIMPLE, but they always leave an impression on me. The copy here is great because it's clever, and it still explains how this benefits the consumer. Sometimes emails are TOO clever, and it completely misses the point. For these emails, they're funny and fun without being distracting. Honestly, just steal everything Lunya does. They're great.
Segment:
- Your engaged segment
Subject Line Idea:
- Get it now, pay whenever.
- Paying later? Love that.
- Buy now, pay later with...
Preview Text Idea:
- Lighten the load on your wallet.
- This is probably easier for you.
- Wait...what's Afterpay?
| | Email Marketing Tip of the Week: 5 quick tips for leveraging storytelling in your emails: - Create a Narrative Arc:
Introduce a relatable character or scenario, build a conflict or challenge, and conclude with a resolution that your product or service offers.
- Emotional Connection:
Use storytelling to evoke emotions, making your brand more memorable and relatable to your audience.
- Show, Don't Tell:
Use vivid descriptions and relatable situations to show the benefits of your products, rather than just listing features.
- Customer Stories:
Share real stories of how your products have impacted customers, adding authenticity and trustworthiness to your brand.
- Consistent Voice and Theme:
Ensure your stories align with your brand's voice and overall messaging for a cohesive brand experience. | | Partner of the Week: There's a platform we've been using at my agency lately that's been fantastic. One of the many things I love about it is that it includes every tool we need as an agency. Everything from a website builder to an email and SMS marketing platform and beyond. Historically, we've used a dozen plus different tools, and the probably with that is it's often out of sight, out of mind. Especially when we're so focused on delivering for our clients, we often forget to log in to each of the dozen-plus tools to remember to do what we know we need to do. So, logging into HighLevel and accessing everything we need is incredibly helpful. Not to mention the cost savings we have by switching over to HighLevel. Through my relationship as a power user, you can get a 30-day free trial when you use my link (vs. their normal 14-day trial).
Additionally, if you sign up for HighLevel using my link, I'll hook you up with any 1 of the 7 following videos I made specifically for agencies:
- Building Systems for Scale
- Agency SOPs
- My Onboarding Process for Agencies
- Pricing & Scope
- The Journey of an Agency Owner
- My Mistakes & Learnings
- Team & Hiring
As a set of next steps, sign up here for your free 30-day HighLevel trial, then hit reply to this email and let me know which 1 of the 7 videos above you'd like access to. | | Copywriting Resource of the Week: | | Podcast Episode of the Week: This week Cardinal Mason and I discussed: - Klaviyo Is a Competitor Now
- Crypto Bull-Run (Mason is annoyed)
- LinkedIn Business Update
| | Copywriting Rule of the Week:
The moment you confuse your readers is the moment you lose them.
Keep your copy simple. | | ChatGPT-4 Marketing Prompt: Develop [number] email marketing campaign ideas that nurture leads and drive conversions for our client's products or services. Context: Target audience — [your target audience here] Client's products/services — [your client's products/services here] Email campaign goals — [your email campaign goals here] Inspiration: "[email campaign inspiration one]" "[email campaign inspiration two]" "[email campaign inspiration three]" Formatting guidelines: "[your formatting guidelines here]" | | Upcoming Virtual Events: - The Future of DTC:
- What? A roundtable discussion with some of the smartest Ecom founders where they'll share their best growth strategies for Ecom in 2024.
- When? March 27th at 9am PST
- Where? Virtually
- How to attend? Register for free here.
- I'm speaking at DTCx!
- What? I'm doing a talk all about email marketing and copywriting.
- When? April 3rd at 10am PST
- Where? Virtually
- How to attend? Register for free here. | | I hope you enjoyed this edition. Hit reply and let me know! - Chase
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Chase Dimond 2960 Champion Way #1701 Tustin, CA 92782 | | | | |
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