an email campaign idea, new podcast episode, chatgpt prompt and more ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
Happy Thursday! Here's what I'm seeing regarding email marketing and copywriting this week. This edition is full of tips and resources. So without further ado, let's dive in: | | Email Campaign Idea - The Product of the Month Email: -
Purpose/Context of Email:
You know how I always say that 95% of the time, people don't buy your product because you just haven't shown it to them enough? This is the entire purpose of this email. You're putting your product on a pedestal by saying it's the "product of the month", and giving it some spotlight to make people realize that they need it.
Example 1 is from Blue Mercury, a skincare and makeup brand.
These types of brands usually have a ton of SKUs, so it's harder to pick just one product to feature for the whole month. In BM's case, they have a group of products that all fall into the same theme. The cool thing here is that people will choose multiple products and increase AOV. It's like a best-sellers campaign, but 10x stronger.
Example 2 is from Love Sew.
Love Sew only has one product for their "product of the month", but they did something similar to BM where they give you so much to potentially fill your cart with. Also, combining the discount with the premium positioning (and the killer design) makes this an awesome email.
Segment:
- Your Engaged Subscriber Segment
Subject Line Ideas:
- March's product of the month
- This month's superstar
- The thing you need this month
Preview Text Ideas:
- + 20% off
- Don't miss out on this.
- Join the club.
| | Copywriting Resource of the Week: Here are 6 copywriting techniques you can leverage for your sales pages: | | Partner of the Week: 59k of the world's smartest marketers swear by this daily newsletter: Stacked Marketer curates the most useful and important digital marketing news and boils it down to a 7-minute read. Every weekday, you get breaking news, insights, advertising hacks, tips & tricks for all your digital marketing,—Facebook, Google, content marketing, SEO, Snap, TikTok, email, and countless others. If you're a marketer looking to constantly up your game or a founder who wants to make sure they're nailing their growth, this is one free resource you absolutely need to be taking advantage of. | | Landing Page Resource of the Week:
Here's the Anatomy of a High-Converting Landing Page:
| | Podcast Episode of the Week: This week Cardinal Mason had me Blind Rank The Best and Worst Business Models:
| | Copywriting Tip of the Week:
Make your copy talk to the reader - not at the reader.
How do you do this? Address your audience directly in your copy with a conversational tone. Most get this wrong because they approach their copy more like a monologue. Start by understanding your reader's needs and interests. Ask questions that invite reflection or action.
Use a tone that resonates with them.
And weave in relatable stories or scenarios. This approach transforms your words into a two-way dialogue, encouraging readers not just to view your content but to interact with it, think about it, and ultimately be inspired to take meaningful action. | | ChatGPT-4 Marketing Prompt: Generate [number] influencer collaboration ideas to promote our client's products or services and expand their reach. Context: Target audience — [your target audience here] Client's products/services — [your client's products/services here] Influencer marketing goals — [your influencer marketing goals here] Inspiration: "[influencer collaboration inspiration one]" "[influencer collaboration inspiration two]" "[influencer collaboration inspiration three]" Formatting guidelines: "[your formatting guidelines here]" | | Important Advice: Most people don't promote themselves or their work nearly enough (or ever). How are people supposed to know your accomplishments if you don't tell them? This is your reminder and encouragement to put yourself out there more. The more you do, the more you increase your chances of winning. | | Upcoming Virtual Event: I'm speaking at DTCx!- What? I'm doing a talk all about email marketing and copywriting. - When? April 3rd at 10am PST- Where? Virtually - How to attend? Register for free here. | | I hope you enjoyed this edition. Hit reply and let me know! - Chase
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Chase Dimond 2960 Champion Way #1701 Tustin, CA 92782 | | | | |
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