Writing content that isn't credible. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
Many of the top marketing agencies I know use this all-in-one digital marketing software tool. | | Happy Monday!
Today's Must Read Content Piece:
The #1 copywriting mistake I see? Writing content that isn't credible. Here's the 7-step checklist we use at our agency to infuse credibility into our copy. | | Copywriting Tip of the Week: | |
Read your copy out loud before publishing. If it is: - Hard to read
- Hard to pronounce
- Hard to understand
It needs fixing. | | Copywriting Example of the Week: | |
You have 3 seconds to spark a dopamine rush in your prospect's brain with your copy or they'll leave. Here's how to do that: - Benefit oriented headline
- Add curiosity
- Make it unique
Example: | |
I've found that many of the top marketers all seem to be using the same platforms long before the rest of the market discovers them. A good buddy told me a few years back about one such platform for marketing agencies. Fast-forward to today: It seems that many top marketing agencies are now using that exact platform. There's something to be said about visionary first adopters. I imagine you're already using this platform to power your marketing agency, but I figured I'd link to it in case you aren't. We've been using it at my agency to power everything from landing pages to email marketing to SMS marketing and beyond. It's been wonderful. I recently spoke with their team and formed a partnership to offer you a free 30-day trial. They normally only offer a 14-day trial, but luckily, I got you extra free time. | | Email Marketing Tip of the Week: | |
7 quick tips for improving your email welcome series:
- Warm and Personal Greeting:
Use the recipient's name and a friendly tone to create a welcoming atmosphere. "Welcome to the family, [Name]!"
- Introduce Your Brand's Unique Story:
Share what makes your brand special. A brief, compelling narrative can create an emotional connection.
- Set Expectations:
Clearly outline what subscribers can expect regarding email frequency and content types. This will help build familiarity and trust.
- Provide Immediate Value:
Offer a welcome discount or exclusive content. This not only rewards the subscription but also encourages immediate engagement.
- Encourage Action:
Include a clear call-to-action (CTA). It could be to browse your latest collection, read your brand story, or follow you on social media.
- Optimize for Mobile:
Ensure the email looks great on all devices. Most people check emails on their phones, so mobile-friendly design is crucial.
- Test and Refine:
Continuously A/B test different elements like subject lines, content, and CTAs to see what resonates best with your audience. | | Marketing Tip of the Week: | | The 5 main reasons people buy from you: - You solve a pain
- You save them time
- You make them money
- You make their life easier
- You make them feel good.
Find which one you solve and double down on it. | |
1/ The Future of DTC:- What? A roundtable discussion with some of the smartest Ecom founders where they'll share their best growth strategies for Ecom in 2024. - When? March 27th at 9am PST- Where? Virtually- How to attend? Register for free here. 2/ I'm speaking at DTCx!- What? I'm doing a talk all about email marketing and copywriting.- When? April 3rd at 10am PST- Where? Virtually- How to attend? Register for free here. | |
Newsletter Transparency:
Here are my newsletter stats from last week:
- Recipients: 84,938
- Subject Line: The 6-step process to craft profitable welcome emails
- Preview Text: Welcome emails, on average, have a 4x higher open rate and 5x higher click-through rate than standard email marketing campaigns.
- Open Rate: 48.00%
- CTR: 1.00%
| | No longer want to receive these emails? Unsubscribe.
Chase Dimond 2960 Champion Way #1701 Tustin, CA 92782 | | | | |
No comments:
Post a Comment