More opens >> More clicks >> More subscribers ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
Looking to work with the top Klaviyo and Sendlane ecommerce email marketing agency? Fill out this quick form, and I'll be in touch. | | Happy Monday!
Today's Must Read Content Piece:
Here are 8 Email Marketing Hacks that will get you: >> More opens
>> More clicks
>> More subscribers From $150M+ in Email Revenue Generic CTAs don't make people want to click them. Here's how to craft yours: >> Striking color
>> Bold text
>> Benefit-oriented
>> High-contrast
>> Written in active voice Make it impossible not to click them. You also want to remove friction from your CTAs. Instead of saying: "Sign up today". Say: "Sign up today (no credit card required)". Less friction → more clicks → more sales. | | Email Marketing Resource of the Week: | | 7 emails every ecommerce store should send to rake in the dough:
| | Copywriting Tip of the Week: | |
Copywriting is a science and art. Science, because it requires: Art, because it involves: - Passion
- Feelings
- Creativity
You need to become an artistic scientist to be good at it. | | I've found that many of the top marketers & freelancers all seem to be using the same platforms long before the rest of the market discovers them. A good buddy told me a few years back about one such platform for marketing agencies. Fast-forward to today: It seems that many top marketing agencies are now using that exact platform. There's something to be said about visionary first adopters. I imagine you're already using this platform to power your marketing agency, but I figured I'd link to it in case you aren't. We've been using it at my agency to power everything from landing pages to email marketing to SMS marketing and beyond. It's been wonderful. I recently spoke with their team and formed a partnership to offer you a free 30-day trial. They normally only offer a 14-day trial, but luckily, I got you extra free time. | | One of my favorite Kobe Bryant quotes: "Basketball for me was the most important thing. So everything I saw, whether it was TV shows, whether it was books I read, or people I talked to… Everything was done to try learn how to become a better basketball player. Everything. Everything. When you have that point of view, the world becomes your library to help you become better at your craft." The takeaway: When you know what you're looking for, the world can help you acquire the necessary skills and answers to help you accomplish your goals. | | Marketing Tip of the Week: | |
When collecting contact info:
Say "Recommended" instead of "Optional." -- Credit: Jay Myers It's crazy how swapping one word for another can literally change everything. Think about how many more people will give you their phone number with this simple change. Most people will be on autopilot, read the word, recommended, and not think twice about giving you their phone number. Whereas, with the word optional, a smaller % of people will end up giving you their phone number. In reality, people are inherently lazy and busy, and if something isn't perceived as required or "recommended," they simply won't do it. | | The #1 conversion killer? Confusion. That's why your copy must be:
Remember: if you confuse them, you lose them.
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Newsletter Transparency:
Here are my newsletter stats from last week:
- Recipients: 82,726
- Subject Line: 7-step framework for creating high-converting popups
- Preview Text: (with step-by-step instructions + an example)
- Open Rate: 48.50%
- CTR: 1.10%
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