an email campaign idea, new podcast episode, chatgpt prompt and more ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
Happy Thursday! Here's what I'm seeing regarding email marketing and copywriting this week. This edition is full of tips and resources. So without further ado, let's dive in: | | Email Campaign Idea - The Product Education Email: -
Purpose/Context of Email:
People don't buy what they don't understand — unless it's Bitcoin. For the vast majority of things people buy, they really need to know what it is, what it does, and how it does it. Emails like this may not seem like they're super conversion-focused, but they're absolutely necessary to get sophisticated buyers in the door.
Example 1 is from Bulletproof, the coffee company. This email is all about an ingredient called ghee, but I have no idea what that is. In this email, they explain what it is, why it's better than butter, and why you need it. I actually know this demographic/audience pretty well. People in this demo love learning about ways they can increase their physical output, and will usually buy whatever you tell them will do that. A little bit of education in this demo will go a long way. Anything in the health niche will typically follow the same rules. Example 2 is from Feals, the CBD brand. CBD has been around for a long time, but they've only become mainstream in the last 2-3 years. There are still a lot of people that don't understand the difference between CBD and THC, and that scares a lot of potential buyers away. When Feals does the legwork to educate people on why CBD is good for you and how it works inside your body, they build trust in their audience. That's one thing you can take away from this. Just focus on building trust in your audience and a lot of problems will solve themselves.
Segment:
- Your engaged segment
Subject Line Ideas:
- 3 things you didn't know about X
- Ever wonder how X works?
- Here's what you need to know about X
Preview Text Ideas:
- Let's learn.
- We're going back to school.
- Open this to become an expert.
| | Email Marketing Resource of the Week: Here are 5 key email marketing mistakes you need to avoid ASAP: | | Partner of the Week: 59k of the world's smartest marketers swear by this daily newsletter: Stacked Marketer curates the most useful and important digital marketing news and boils it down to a 7-minute read. Every weekday, you get breaking news, insights, advertising hacks, tips & tricks for all your digital marketing,—Facebook, Google, content marketing, SEO, Snap, TikTok, email, and countless others. If you're a marketer looking to constantly up your game or a founder who wants to make sure they're nailing their growth, this is one free resource you absolutely need to be taking advantage of. | | Content Marketing Resource of the Week:
Here are 7 content marketing strategies for your companies social media channels:
| | ChatGPT-4 Marketing Prompt:
Develop [number] user-generated content campaign ideas that encourage our client's audience to share their experiences and build a sense of community around the brand. Context: Target audience — [your target audience here] Client's brand — [your client's brand here] User-generated content goals — [your user-generated content goals here] Inspiration: "[UGC campaign inspiration one]" "[UGC campaign inspiration two]" "[UGC campaign inspiration three]" Formatting guidelines: "[your formatting guidelines here]" | | Email Marketing Tip of the Week: A quick primer on how to leverage storytelling in your emails: 1/ Start with a Relatable Character: Your customer should see themselves in the story.
2/ Create a Conflict or Problem: This mirrors the challenge your customer faces.
3/ Offer a Resolution: Showcase how your product or service solves this problem.
4/ End with a Satisfying Conclusion: Show the positive change or outcome.
Here's a quick example that leverages storytelling to promote a time-management app called TimeMaster:
Dear Chase,
Meet Sarah. Like many of us, she juggled work, family, and her personal life, often feeling overwhelmed. Days slipped by with unfinished tasks, and her stress levels soared. That was until she found 'TimeMaster' – our innovative time-management app. With 'TimeMaster', Sarah discovered how to: Prioritize Tasks Efficiently: No more guesswork on what to do next.
Automate Reminders: Forgetting important deadlines became history.
Gain More Personal Time: She found hours she never knew she had.
Now, Sarah enjoys work-life balance, accomplishing more with less stress.
Are you ready to be like Sarah? Embark on your journey to productivity with 'TimeMaster'. Best, Jamie P.S. Sarah's story isn't unique. Over 100,000 professionals have turned their days around with 'TimeMaster'. Now, it's your turn. Don't let another chaotic day pass by. Join the productivity revolution with your free 'TimeMaster' trial now! | | Upcoming Virtual Event: There are more advertisers than ever scrambling to win customers' focus. The secret to standing out from the masses? Tailored landing pages. But 63% of executives say that providing tailored experiences is a challenge for their business. Are you facing the same issue? | | I hope you enjoyed this edition. Hit reply and let me know! - Chase
| | No longer want to receive these emails? Unsubscribe.
Chase Dimond 2960 Champion Way #1701 Tustin, CA 92782 | | | | |
No comments:
Post a Comment