Dear Chase,
I've really been coasting as a copywriter for the past year or so.
I have a handful of clients that I've been working with for a long time. The work is really easy, they pay well, and I had little to no motivation to sign anybody else. Especially considering I make a decent amount of money from other businesses I run outside of freelancing.
Recently, I've had the itch for a bit of a new challenge.
I wanted to get back in the game and see what I can do.
I preach all of this stuff to copywriters about how you can make a ton of money with this, but I haven't actually pushed myself outside of my comfort zone in a while.
So I went and signed a client.
I had been talking to this influencer for a few weeks about how he's gonna drop this new program.
He asked for my help in launching it, and I agreed.
We worked out a scope, and the price tag on it was $25k upfront with rev share for the first month.
Nice chunk of change for your boy.
Problem is, a lot of this stuff is unfamiliar to me.
The scope I wrote out is all necessary for him to do what he needs to have a successful launch, but I really only know how to do like 3 of the things on the list.
Here's the good news:
The only reason I don't know how to do this stuff is because I've never done it before.
I'm not super technical. I crush on the creative side, which is why I'm a good writer, but I am not a wiz with setting up software and zip-tieing everything together in the backend.
Luckily for me, there exists a tool called "Google" that allows me to learn all of this stuff.
With the handful of skills that I'm comfortable doing, I probably could have only charged around $5k for this build.
But because I'm offering all of it, I get to charge about 5x that price.
This is the point of this email.
My ability to use Google and follow simple instructions made me an extra $20,000 on this deal.
I'm making my offer bulletproof for this client because I can learn online for free.
The problem with most copywriters is that they cap themselves at $2k a month because they're too lazy to learn supplementary skills that can make themselves 10-20x more valuable.
Offer more to your clients, even if you don't know how to do it yet.
Once they pay you to do something, you'll be extremely motivated to go out and learn how to do it.
This is actually what the process of skill acquisition looks like.
It's not about reading books or taking little $40 courses or watching YouTube videos in your spare time.
That doesn't work for most people.
It's about putting yourself under the gun and then using the resources around you to learn quickly.
The ROI on learning how to Google stuff is infinite.
Make sense?
Much love, Chase.
Yours truly,
Alex.
Sent from my Whirlpool Microwave
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