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| | | Happy Thursday! Here's what I'm seeing regarding email marketing and copywriting this week. This edition is full of tips and resources. So without further ado, let's dive in: | | Email Campaign Idea - The SMS Push Email: -
Purpose/Context of Email:
In the last few months, I've been extremely bullish on SMS. 98% open rate, super creative, and typically converts surprisingly well. I've seen some screenshots of people getting a 24x ROI on their SMS credits, which means we need to be collecting more numbers. Here's how you can collect numbers from email.
Example 1 is from Olipop, one of the DTC darlings.
Their subject line was "Text us maybe" in reference to the Carly Rae Jepsen smash from like a decade ago. Good callback. They were able to get a designated long code (their own phone number) so you can text them to opt-in. Their USPs are great as well. Early access, discounts, etc. This is exactly what you should do.
Example 2 is from Golde, a supplement company.
For this one, they weren't able to get a designated long code because those are pretty hard to come by. Instead, they threw EVERY benefit at the audience, including a giveaway. This is more than enough to get people to sign up for SMS, because of how much there is for them to gain. Love this one.
Segment:
- Your Engaged Subscriber Segment
Subject Line Ideas:
- Text us maybe?
- Want our number?
- Let's chat!
Preview Text Ideas:
- Our number is inside.
- We don't mind talking to strangers.
- Our number is yours if you want it.
| | Copywriting Tip #1 of the Week:
Whichever company can handle potential customer objections upfront will usually win. Here's how you can anticipate and address objections preemptively to help you get the sale:
Instead of letting your reader think, "Hey, but what about ___?"... take the initiative.
Proactively address potential objections by saying, "Now you might be thinking ___, here's the answer." You build trust and credibility when you do this without people having to reach out and ask you. This not only keeps the reader engaged but also helps overcome any barriers to action. We want to minimize friction as much as possible.
Here are 3 quick tips for solving this once and for all:
1. Identify common objections: Think about what might hold your audience back from purchasing your offer. Cost, time, effectiveness, and trust are common concerns. 2. Craft clear, concise responses: Provide straightforward answers or solutions to these objections. Use facts, testimonials, and guarantees to reinforce your points. 3. Integrate seamlessly: Weave these responses naturally into your copy. It should feel like a conversation, not a sales pitch.
Do this and you'll crush it!
| | Partner of the Week:
Gamma has become my go-to platform for creating beautiful presentations. And no, that's not just because I'm now working with them.
I've found them to be a modern alternative to PowerPoint that's powered by AI. Their AI helps you create, design, and refine all your content incredibly fast. Outside just presentations, you can also use Gamma to create beautiful documents, and they just released a new websites feature. | | Copywriting Tip #2 of the Week:
Before you write a single word of copy, make sure you're crystal clear on these 5 crucial questions: This will help ensure your message is clear, compelling, and effective.
1. What is the offer? Clearly define what you are promoting. Is it a product, service, event, or something else? Understand every detail of the offer to communicate its value accurately.
2. Who is the target audience? Identify who you are speaking to. What are their demographics, interests, pain points, and desires? Tailoring your message to resonate with your specific audience is key to capturing their attention.
3. Why should they care? Highlight the benefits and value propositions. Why is this offer relevant to them? How will it solve their problems or enhance their lives? Establishing a strong connection between the offer and the audience's needs is critical.
4. How can they get it? Provide clear and concise instructions on the steps they need to take to get the offer. Whether it's making a purchase, signing up, or any other action, ensure the process is straightforward and easy to follow.
5. How does it work? Explain the mechanics of the offer. How will the product or service be delivered? What can the audience expect after they engage with the offer? Transparency builds trust and reduces any potential friction in the decision-making process.
Your ability to address these questions throughout your copy will make a HUGE difference in its reception and performance.
| | Marketing Tip of the Week: Most people won't buy on the first contact. To warm people up to a point where they feel comfortable buying your service, you need to:
1. Provide Free Value:
Share valuable information, tips, and resources that address their needs and interests. This builds trust and positions you as an authority in your field.
2. Offer a Lead Magnet:
Entice them with a freebie, such as an ebook, checklist, or webinar, in exchange for their contact information. This helps you stay connected and continue the conversation via email (&SMS).
3. Share Helpful Content:
Regularly distribute useful and relevant content through blogs, social media, and newsletters. This keeps your audience engaged and reminds them of the value you offer.
Remember: Consistency is key.
By continually providing value and staying top-of-mind, you increase the likelihood that when they're ready to make a purchase, they'll choose you.
| | ChatGPT-4 Marketing Prompt:
Develop [number] affiliate marketing campaign ideas that incentivize partners to promote our client's products or services and drive sales. Context: Target audience — [your target audience here] Client's products/services — [your client's products/services here] Affiliate marketing goals — [your affiliate marketing goals here] Inspiration: "[affiliate campaign inspiration one]" "[affiliate campaign inspiration two]" "[affiliate campaign inspiration three]" Formatting guidelines: "[your formatting guidelines here]" | | IMPORTANT UPDATE: I have an INSANE course dropping at the end of the month. My course will teach you how to acquire more clients for your agency or freelancing business. Covering everything from cold emails to cold DM's to lead magnets and so much more. | | I hope you enjoyed this edition. Hit reply and let me know! - Chase
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Chase Dimond 2960 Champion Way #1701 Tustin, CA 92782 | | | | |
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