(And how to fix them) ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
Happy Monday!
Today's Must Read Content Piece:
15 copywriting mistakes that are causing you to lose money:
(And how to fix them)
- Not selling an idea
People don't buy products, services, or offers.
They buy Big Ideas.
Moreover, they buy Big Ideas that are relevant, exciting and timeless.
Fix: Make your copy revolve around a compelling Big Idea.
-
Not standing out
There are thousands of products similar to yours in the market.
If you want to sell, you need to stand out.
How?
By showing your prospects your Unique Selling Proposition.
Fix: Show what your product has that your competitors' don't. | | Copywriting Resource of the Week: | | My agency has generated $200M+ in sales for clients with copywriting.
Here are 6 copywriting hacks to write high-converting copy: | | Email Marketing Resource of the Week: | | If you aren't leveraging social proof in your emails, you're missing out on conversions. Here are 5 types of social proof you can use: | | The average shipping time for a container from China to the USA right now is 52 days.
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| | Copywriting Tip #1 of the Week: | | Don't write your headline from scratch. Instead, use a formula like: How to [achieve outcome] in [timeframe] Example: "How to Double Your Email Subscribers in 30 Days"
The [hidden secret] to [desired outcome]
Example: "The Hidden Secret to Boosting Your Open Rates"
The [number] Steps to [desired outcome]
Example: "The 5 Steps to Creating a High-Converting Email Campaign"
Why these formulas work:
- Clarity: They clearly convey the benefit to the reader.
- Specificity: They set clear expectations with specifics like numbers and timeframes.
- Proven Effectiveness: These formats are time-tested and consistently perform well.
| | Copywriting Tip #2 of the Week:
Use this straightforward CTA (Call to Action) formula to drive conversions and engage your audience: - What They Get
- When They Get It
- Handle Objections
Example:
"Get sculpted abs in just 4 weeks without dieting."
Why this formula works: - Clarity: It clearly outlines the benefit.
- Specificity: It provides a concrete timeframe.
- Reassurance: It addresses potential objections upfront.
Here are some more sample CTAs:
- "Increase your sales by 20% in one month without additional ad spend."
- "Learn to play the guitar in 10 days without previous experience."
- "Lose 10 pounds in 3 weeks without cutting your favorite foods."
Implementing this formula will help make sure your CTAs are clear, compelling, and effective. Which ultimately will encourage your audience to take the desired action.
| |
Must Attend In-Person Event:
I'm speaking at the #1 ecommerce event in September.
This is the ONLY in-person event I plan to speak at and attend this year.
I HIGHLY recommend purchasing your ticket ASAP, as they sold out last year. | | Newsletter Transparency:
Here are my newsletter stats from last week:
- Recipients: 88,423
- Subject Line: the 7-step process we use to create open-worthy subject lines
Preview Text: (steal this) - Open Rate: 43.30%
- CTR: 1.00%
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Chase Dimond 2960 Champion Way #1701 Tustin, CA 92782 | | | | |
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