Dear Chase,
Congrats on the new offer man.
Saw the video on Twitter with Mase and heard you guys offer ghostwriting now. Such a sick value add.
Because of that, I wanted to share some of the things I've learned about ghostwriting in my career.
For anyone on your list who may not know, copywriting is not just about writing long-form sales pages to sell supplements to boomers.
It's about writing things that will bring in eyeballs, which become traffic, which become buyers.
I've learned a thing or two about how to write posts that slap, and I wanna share them here.
Firstly, here's a list of post formats with examples that I've seen do very well for anyone trying to build a personal brand:
1/ "I never thought I'd be here" tweets:
These work because you get to flex what you've achieved while also being humble. You also make your success look relatable and it inspires people to wanna learn more about what you do.
2/ Vulnerable moment:
These work because it's very uncommon for big gurus to talk about anything that isn't making them look good. Anytime you see that someone truly is human, it makes you look relatable (again) and makes people wanna hear more from you.
3/ "Inside look on money tweets":
These work because you have an exclusive look on something that most people don't. It's why we love seeing behind-the-scenes of a movie production. You wanna see how the sausage is made. It's cool to be able to hear about how money works from someone who has more than you do.
4/ "Elevated lifestyle because of blank" tweets:
These are just pretty to look at. These text content platforms like LinkedIn and Twitter are encouraging people to use images and videos more, and posting lifestyle images is a way to show off what your "model" (or whatever you're trying to teach) can get you. And these posts always pop.
5/ "Invest in me" tweets:
If you're an underdog and you're trying to grow a following online, this is for you. People love to see someone that is just starting out that they can "bet on". The guy who tweeted this is the type of person who people can say "I followed him when he was just starting his journey". And people love that kind of stuff.
I could go on forever, but this is just some of the content that I've seen recently that I think would help people get a little more reach online.
What do you think, Chase?
Agree or disagree?
Yours truly,
Alex.
Sent from my Grok (the chaotic AI from X)
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