Dear Chase,
I've been a freelance copywriter + entrepreneur for a little over 4 years now.
I really feel like a grown-up now. I think I've matured so much by working in this industry as long as I have.
I know you don't remember this, but when we first started working together back in 2020, I was actually a little kid.
I didn't know anything about life, and I was really in over my head. I was playing an adult as a character. I did that for a couple years until I genuinely became that with practice.
I was not a great marketer, and I wasn't even a good copywriter. I just had the ability to write funny stuff that was memorable. I learned a lot along the way.
But, when I look at where I am now, it made me realize something.
When you spend every minute of every day doing a job, your identity completely changes. And you have no idea why or how.
There are things that I know about marketing, business, accounting, finances, etc that I was never actually taught. I just know them.
You probably have things like this in your own life, where you've just been a marketer/content creator for so long that your brain has adapted to your environment and created a new identity for you.
This happens to everyone to some degree.
Whatever job you have, it molds you and shapes you into something that you never intended to be. Whether it's a good thing or a bad thing, it's true.
My dad is a cop. He's been working with criminals and bad people for the last 27 years of his life.
That's shaped him, for sure. It's given him some good traits and some bad traits. It's made him extremely socially aware, but he doesn't trust anyone. That's the effect of doing something like that for 27 years, 40+ hours a week with no vacation.
The thing about copywriting is that it's one of the best "careers" to get into if you're optimizing for a life of non-stop learning and growth.
I haven't heard of anything that could really benefit a person more.
Think of the type of things you would do every day to become smarter, more tapped into the emotions of regular people, motivated, ambitious, and clear-headed; those would naturally lead you to copywriting.
As a copywriter:
You're writing every day. That's already inherently valuable.
You're learning to read data and make decisions based on that.
You learn about how a customer journey works and how to provide a better experience for a buyer.
And if you're freelancing, you're learning to balance workloads, negotiate better deals with clients, and perform better in your work so you can get paid more.
And once there's an element of performance involved in your work, you feel motivated to keep beating it and become even better.
And it never gets old. It's a game you can play for decades.
In the meantime, once you're established, you're pocketing $15-30k a month doing enjoyable work with a schedule you created yourself.
If we understand that we become what we do every day, I can't think of a better job to do than copywriting.
It is a net positive experience.
That's why I love it. And that's why I preach it so much.
What do you think, Chase?
Yours truly,
Alex.
Sent from my police scanner (my dad and I are having a chat)
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