the 6 most common email marketing problems I’ve found

(chances are you might be experiencing at least half of these) ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­

A BIG PROBLEM brands and marketers are facing right now is ensuring their emails hit the inbox. SMTP.com is regarded as the most trusted sender in the industry by ISPs. Happy Monday! Today's Must Read Content Piece: In my 7+ years of ecommerce email marketing, I've audited over 500 email accounts.   Here are the 6 most common email marketing problems I've found + how to fix them.   (chances are you might be experiencing at least half of these)     1. Low Open Rates: This can stem from several things, including uninteresting subject lines, poor email deliverability, and not taking advantage of the preview text. How to fix it: Create Engaging Subject Lines that: - Spark curiosity or intrigue. - Tease the content of the email. - Use personalization, such as the recipient's name or specific interests. Optimize Your Email Deliverability: - Make sure your sender reputation is strong. - Avoid spam trigger words in your subject lines. - Test different sending times to find when your audience is most active. Leverage Compelling Preview Text: - Complement the subject line with enticing preview text. - Provide a brief overview of the email's content. Your goal is to make your subscribers excited about opening your email.   You can learn the 5 other common email marketing problems here. Copywriting Resource of the Week: Copywriting is more about psychology than it is about writing.   Here are 6 psychology-based copywriting tactics to boost your conversions: Email Marketing Resource of the Week: Here are the 3 ways to increase your revenue using email marketing:   1) Increase # of customers 2) Increase # of purchases per customer 3) Increase $ per purchase   Here's how you do each (with examples): Partner of the Week: Ensure your emails hit the inbox with SMTP.com's industry leading deliverability.   SMTP.com is a platform that caters to all your transaction, email relay and email delivery needs at a very affordable price.   With decades of experience, SMTP.com is regarded as the most trusted sender in the industry by ISPs. And has been trusted by over 100,000 customers over the years.    Sign up for as little as $25 / mo and join the platform that sends billions of emails every month with 99.99% uptime and unmatched deliverability.  Learn more here! Copywriting Tip of the Week: Struggling with your headline? Try these actionable tips: Ask a Question: Engage curiosity and encourage clicks. Example: "Want to Boost Your Sales in 30 Days?" Paint a Picture: Help your readers visualize the benefit. Example: "Imagine Doubling Your Revenue with Just One Email" Present a Scenario: Make it relatable and relevant. Example: "Struggling with Low Open Rates? Here's the Solution" Highlight a Benefit: Showcase the value upfront. Example: "Unlock Higher Conversion Rates with These Simple Tips" Mention a Use Case: Provide a specific and practical example. Example: "How E-Commerce Brands are Winning with Personalized Emails" You can use these strategies to create compelling headlines that capture attention and drive engagement. Must Attend In-Person Event: I'm speaking at the #1 ecommerce event in September. This is the ONLY in-person event I plan to speak at and attend this year. I HIGHLY recommend purchasing your ticket ASAP, as they sold out last year. Newsletter Transparency: Here are my newsletter stats from last week: Recipients: 86,445 Subject Line: 15 copywriting mistakes that are causing you to lose money Preview Text: (And how to fix them) Open Rate: 44.14% CTR: 1.00% Have a great week and make sure to send some emails!  - Chase   P.S. I feel incredibly grateful to be named as the #1 Ecommerce Influencer to follow from Shopify.     Before you go, here are two ways we can work together: 1. If you own/run an ecommerce brand and are looking for a best-in-class email marketing agency, please fill out this form. 2. If you want to grow your LinkedIn following, here's some info on my LinkedIn Growth Service.  © 2024 Chase Dimond No longer want to receive these emails? Unsubscribe. Chase Dimond 2960 Champion Way #1701 Tustin, CA 92782