A/B testing can increase conversions by 161% ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
Discover how you can sign your first (or next) freelance client in the next 90 days with this simple 5 step system. | | Happy Monday!
Today's Must Read Content Piece:
A/B testing can increase conversions by 161%+.
Yet, most people don't know how to do A/B testing properly.
| | Copywriting Resource #1 of the Week: | | 6 copywriting mistakes that are causing you to lose money: (and how to fix them) | | Copywriting Resource #2 of the Week: | | 6 Types of Leads That Will Keep Your Readers Hooked to Your Copy: | | IMPORTANT Upcoming Live Training: | | I had a crazy idea and you're going to benefit from it. My friend Bo is raking in the dough as a freelancer... ... to the tune of $70,000+ PER MONTH! I told her she needs to partner up with me to do a free live training for my audience (you). And she agreed! She will be doing a free live training in 6 days. If you're a freelancer, copywriter, marketer, or agency owner, you need to register to attend. (it's free) During this training you will learn how you can sign your first (or next) freelance client in the next 90 days. She'll share her simple 5 step system for making this dream a reality + MORE! | | Email Marketing Tip of the Week: | |
Struggling to Sell to Your Email List? Try This Simple Strategy
Use the "No. 1 Mistake" email. Here's how:
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Identify the Mistake
Subject: "The #1 Mistake [Prospect] Makes When [Trying to Achieve Goal]"
Call out a common mistake your audience makes. This grabs their attention by addressing their pain point.
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Highlight the Impact
Opening: "Most people fail at [goal] because of [mistake]."
Explain the consequences of this mistake to create urgency.
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Offer Your Solution
Body: "[Product/Service] helps you avoid this mistake and achieve [goal]."
Clearly connect your product to solving their problem.
-
Add Proof
Body: "See how others have succeeded with [product/service]."
Use testimonials or case studies to build trust.
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Strong CTA
CTA: "Don't let this mistake hold you back. [Click here] to get started."
Make your call-to-action clear and compelling.
Why It Works: This approach personalizes your message, offers a solution, and taps into key psychological triggers.
| | Learn from Me (Virtually):
In a few weeks I'm doing a free virtual talk on email marketing and copywriting.
Everyone who signs up will: - Get to learn from me live (virtually)
- Receive a free LinkedIn training I'm putting together (you'll get this a few days after the event is over)
| | Newsletter Transparency:
Here are my newsletter stats from last week:
- Recipients: 81,592
- Subject Line: THIS is one of the most effective ways to grow your email list
- Preview Text: (from someone with an email list of 125k+ subscribers)
- Open Rate: 45.40%
- CTR: 1.30%
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