this works for ecommerce and personal brands (with a few adjustments) ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
"Ugh, finding influencers is a huge pain in the a**" - Influencer marketers before saving 5+hrs/week using Monroe | | Happy Monday! Today's Must Read Content Piece: Getting people into your email list is relatively easy. Getting those people to buy from you is more challenging. If you're struggling with turning subscribers into customers, read this. | | Copywriting Resource #1 of the Week: | | Effective copywriting is all about tapping into people's emotions. Once you understand what makes them tick, you can craft compelling copy that drives them to action. As a "cheat sheet," Clayton Makepeace developed a system of 16 "dominant emotions." Here's how to use them: | | When you're searching for influencers, everything has its tradeoffs. - Databases are fast, but there's a lot you still have to sort through.
- Agencies are convenient, but have limited creators (and can be expensive).
- Searching manually is reliable and cheap, but slow.
Finding creators should just… work. It should be fast, convenient, and reliable. We built Monroe to *finally* make influencer discovery easy, without the tradeoffs: - We've analyzed and tracked millions of videos of creators so you don't have to
- You can search for creators with your own keywords, no matter how broad or specific
- We'll show you 1,000s of creators that best match your search
- You can message your favorite creators in bulk, directly on the platform
| | Copywriting Resource #2 of the Week: | | Here's my 8-point checklist to craft attention-grabbing headlines: | | Learn from Me (Virtually): Next week, on September 4th, I'm doing a free virtual talk on email marketing and copywriting. Everyone who signs up will: - Get to learn from me live (virtually)
- Receive a free LinkedIn training I'm putting together (you'll get this a few days after the event is over)
Even if you can't make it live, make sure to still register so you can receive the recording. | | Copywriting Resource #3 of the Week: | | Here are 7 quick tips for writing better ecommerce copy:
| | Newsletter Transparency: Here are my newsletter stats from last week: - Recipients: 81,603
- Subject Line: the 7-step process to research like a pro and write copy that converts
- Preview Text: (use this for your next copywriting session)
- Open Rate: 42.54%
- CTR: 1.10%
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