Dear Chase,
Here's something I've been thinking a lot about lately.
Every time I talk to a high-level entrepreneur (8 figures or more), they tend to refer to business as if it's a sport.
I hear that a lot.
A mentor for my friends and I has instilled this in us for some time now.
I need you to hear me out while I flesh out this concept.
Entrepreneurship, starting/scaling a business, is a sport.
You're playing a game.
You have Bezos and Elon, who are pro hall-of-famers, some of the greatest to ever do it.
You have you and I, who are like college athletes who get a little bit of playing time.
You also have anyone between $10-30k a month, who are like beer league players. The way I play Tennis or you play Golf.
Not pros, and not trying to be pros, but competent enough that they can play the game just to have fun. Side hustle. Weekend activities. Lifestyle business.
I love thinking about business in this way because it eliminates a lot of the limiting beliefs that people have around what they can or can't do.
Some people are just not "athletic".
They do not have the desire to play the game, and they don't have the stamina.
No big deal. I know lots of people who don't get together with their friends to play sports on the weekend and still live a great life.
And then you have people that would probably be decent at *a* sport, but they haven't spent enough time practicing, and haven't found the right sport for them.
This is who we preach to.
Any time you or I put out a message that encourages a non-entrepreneur to start a business (or a non-player to start playing a sport), that's who we're trying to reach.
I'd put money on the fact that ANY person…who REALLY wants to start a business…could get to $10-30k a month with it if they try hard enough, and they pick the right path.
Anyone.
My thing is obviously copywriting. It's MY sport because I'm a good writer and I love studying humans.
Someone else's thing might be an online arbitrage opportunity. Or real estate. Or trading. Or sports betting. Or something brick and mortar. Or some other type of service.
There's a "sport" for everyone.
And once you find your "sport", there is an opportunity for every single person (who has the desire) to get to the point where they dominate their beer league.
The problem is that a lot of people look up to guys that are way too big.
Warren Buffet. Steve Jobs. The Rockefellers.
They look up to the all-time greats and ask themselves why they're not playing in the NBA.
You don't need to be a pro.
You don't need to make billions. You don't even need to make millions.
Almost every person in the world would be content with $30,000 hitting their bank account every month.
That's enough money to get you almost anything you want, within reason.
And it's achievable to some degree for every person, as long as they pick the right "sport".
For me personally, Chase, I'm not trying to be in the NBA either.
I don't think I'm that much of a natural athlete, so to speak.
I'm not sure if I was born with the genetics and the mental will to go to the big leagues.
And that's totally fine.
Business is a sport that you can play, no matter who you are.
Tall or short. Fit or fat. Young or old. Male or female.
It. Does. Not. Matter.
Commerce levels the playing field for all of those who wish to participate.
That's why I love it.
It brings the variables down to solely these:
Is your product great?
Are you motivated and inspired to grow?
Are you willing to practice and play for a long time?
Anyone can play, and I think everyone SHOULD play.
But you'll never hit $30k a month by giving up after 3 months.
Doesn't work that way.
This was a bit of a tangent, but I hope it made sense.
Hope people share their thoughts when you send this out.
Yours truly,
Alex.
Sent from my MVP Trophy (last month was a triple double)
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