an email campaign idea, copywriting resources, email marketing tips, and more ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
Happy Thursday! Here's what I'm seeing regarding email marketing and copywriting this week. This edition is full of tips and resources. So without further ado, let's dive in: | | Email Campaign Idea - The Engaging Story Email: | |
Purpose/Context of Email:
Sometimes we need a break from sales/discounts. Your margins need a break, and your audience needs a break. Now's the time to get creative and spend a little bit more time on copy to excite your audience. Example 1 is from NUGGS, who have since rebranded as SIMULATE. The idea behind NUGGS (if you didn't already know) is that they treat it like a tech company. Since their nuggets are plant-based, they lean into the humor behind the idea that these are made by a computer, and their naming conventions are like software updates. Even though this story seems nonsensical, like a comical placeholder, there's still a strong CTA. Not only did this do some crazy numbers, it also resulted in a few comments on their Instagram talking about how creative and entertaining this email was.See example here.Even though we all love revenue, this is one of my favorite metrics for a good email. Among all of the people who say "email is dead" and think that nobody cares, here's proof that even young people can appreciate a good email.
Example 2 is from BALLS, and it was an engaging story to build hype for a Halloween sale. Emails like this really allow the personality of the brand to shine through. If you're realizing that people tend to only click on emails that directly serve them (ie. big discounts), then this is a great way to hook people in to tell them what you want them to know. Whether you're plugging a sale, a product, or just looking to make your audience laugh, the best way to write these types of emails is to involve the subscriber in the story and create characters around them.Both of these emails are in first person, and they make jokes that the audience can relate to. It's also helpful to use the (firstname) merge tag, and pull the subscriber in even further. NUGGS did this, but you're seeing the unpublished version of this email. When it came through to subscribers inboxes, everyone would see their own name in that one section.
Segment:
- Your Engaged Subscriber Segment
Subject Line Ideas:
- POV: you're (doing something)
- firstname, what would you do in this situation?
- firstname, why did you do this?
Preview Text Ideas:
- Can't wait to see where this goes
- Yeah, good luck with this one.
- We're not mad, we're just disappointed.
| | Partner of the Week:
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| | Email Marketing Resource of the Week:
Here's EXACTLY how to increase your email click-through rate and make more $$$ on your next campaign:
| | Copywriting Resource of the Week:
I've been writing copy for close to 10 years. I've learned the ins and outs of copywriting during this time. Here are the 7 biggest copywriting myths and the truth behind them: | | Learn from Me (Virtually): | In a few weeks I'm doing a free virtual talk on email marketing and copywriting. Everyone who signs up will: - Get to learn from me live (virtually)
- Receive a free LinkedIn training I'm putting together (you'll get this a few days after the event is over)
| | Copywriting Tip of the Week: |
Turn your product's cons into pros.
Every product has its perceived weaknesses. The key is to reframe them as strengths: - Too slow? → "Engineered for thoroughness and precision."
- Too niche? → "Expertly tailored for specialized needs."
- Too long? → "A comprehensive solution with no shortcuts."
Next time you identify a potential drawback in your product, don't shy away from it. Instead, think about how this "flaw" can actually be an advantage to your target audience. And then create your messaging around that new perspective. When you change how customers see your product, you'll change how they feel about it—and that's how you drive conversions. | | I hope you enjoyed this edition. Hit reply and let me know! - Chase
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Chase Dimond 2960 Champion Way #1701 Tustin, CA 92782 | | | | |
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