Dear Chase,
Don't tell anyone about this. Not a single soul.
But I've been going deep down the rabbit hole lately on various internet marketing offers that I know are doing well.
Inside sources are telling me that there are a handful of people who absolutely just own the space right now, and I'm watching their every move.
There's this one company in particular, though, that I have an obsession with.
I'm stalking their ads.
I know what they're split testing on their landing pages.
I know what their VSL looks like.
I know what their customer avatar is.
I know how they close.
I know their price points.
I've even seen probably about 50 different reviews of this product online.
I was absolutely shocked by what I saw.
This business is on track to do a little over $100M this year.
And there is NOTHING SPECIAL ABOUT IT.
There's literally nothing about this funnel, or the copy, or the ads that are particularly impressive.
It's not creative.
It's not really all that interesting either.
It's got some basic brand colors and it's built on WebFlow.
But after watching the entire webinar presentation that they do for this offer, I've noticed a couple of things that they do very well.
They know their target market better than they know themselves…
And the offer is phenomenal lol.
Alex Hormozi has made us familiar with the idea of a "grand slam offer". Selling something so good that people feel stupid saying no to it.
This is a grand slam.
Without revealing the target of my incessant stalking, the offer is as such:
It's a make-money-online offer for people between the ages of 30-70, where you can make passive income by publishing content online that you only have to make once, and AI does most of the work.
You spend 2-4 hours of your life using ChatGPT to create 50-100k words worth of content, put it up online, and people buy it on autopilot and you collect a check.
It's a platform that every millennial and boomer knows about, and they show proof of their students making anywhere between $5,000-30,000 a month in the meantime.
I'm sure that you, reading this email right now, want to know what this thing is so that you can buy it.
I was bought in too.
The point of this email is to tell you about the value equation that Hormozi talks about in his book, because this company has absolutely nailed it.
It's a visual thing. Take a look:
This is why this company I mentioned is able to make 9 figures off of low 8 figures of adspend.
The offer is just that good.
The advice for copywriters is this:
Sometimes the offer you're writing about isn't that strong. The founder hasn't put the work in to make it something that people feel strongly about buying.
That's okay.
You can fix it with your copy.
As long as you can portray it in a way that makes the customer feels like this is something they can ACTUALLY do, and they will ACTUALLY get results with it, and it'll happen fast, without much pain…
You have yourself a grand slam offer.
Try it.
Yours truly,
Alex.
Sent from my WebinarJam account
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