Dear Chase,
I'm writing to you today from my lair.
Most people think that lairs are reserved for evil people. That could be true.
But you could also just start calling your office "the lair" and see what happens to the quality of your work product. It'll go up.
Anyway, short-ish email for you today.
I like giving copywriting tips that don't require you to actually up-level your skill. Because most of the stuff that comes from being a better copywriter have nothing to do with literally getting better.
There are many easy, low-hanging-fruit activities that can make or break profitability.
It's often just beliefs that need to be broken that can make you better, without actually becoming a more competent copywriter.
This one, in particular, is my favorite.
It's about "propaganda".
It's about "brainwashing".
Propaganda is the act of delivering messaging that can influence the thoughts and beliefs of a target market in a meaningful way.
You might be starting to think that this is the job of a copywriter.
It can be, but most do it wrong.
Here's the thing…
The best way to brainwash or propagandize an audience is by a ridiculous amount of volume.
Every copywriter wants to influence the beliefs of their audience.
Most copywriters go about this by sending a couple of emails per week to a list of people, adding value, sometimes going for a sale.
If you want to squeeze the brainwashing process from a span of 3 months to around 3 days, how would you do that?
Up. The. Volume.
If you have, say, 5 beliefs that you want to instill inside a group of people, it's not gonna happen with 3 emails a week.
With a warm audience, you can get away with sending 2-3 emails per day, delivering 2-3 pieces of organic content per day, and a handful of ads at a frequency of 2-3 per day to get these beliefs across.
If this sounds too aggressive, there are a couple of things that I want you to think about.
First of all, Grant Cardone is known for doing this. Once someone opts into his funnel, they get hit with 3 emails, 4 text messages, 5 retargeting ads, and multiple phone calls from sales people PER DAY.
That business makes 9 figures per year. So argue with him about it.
Secondly, if someone is an interested lead, they opt into a funnel, and they're thinking about buying a product…
More information is always better.
It's just the way it works.
Most marketers are far too shy when it comes to turning a lead into a customer.
And volume will be the name of the game here.
More = better.
Stop being afraid.
Start making more money.
Make sense, Chase?
Yours truly,
Alex.
Sent from my Mind Control Device (it's an Apple Vision Pro with an antenna taped to it)
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