an email campaign idea, copywriting resources, email marketing tips, and more ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
Happy Thursday! Here's what I'm seeing regarding email marketing and copywriting this week. This edition is full of tips and resources. So without further ado, let's dive in: | | Email Campaign Idea - The Brand Story Email: | |
Purpose/Context of Email:Ever heard the phrase, "if you cry, you buy?" It's been true for decades. In a world where nearly everyone and their mother has been scammed by some churn and burn dropshipper, the brand story holds more weight than ever. Example 1 is from The Essence Vault. The founder started this brand with a good cause, and it's important for everyone to know that. He assumes somewhat of a Robinhood role (not the brokerage) where he gives regular people access to something that wasn't available to them before.The more time you spend making sure that your customer knows exactly who they're buying from, the more likely it'll be that you'll win the sale over some nameless, faceless company even if they have a better offer.Example 2 is from Rootine, a multi-vitamin startup. For a brand that sells pills, vitamins, or supplements, trust is EVERYTHING.There are so many brands selling supplements these days, and it's very important to ensure you're not taking anything sketchy. Using an email like this to introduce yourself and show your face means that someone is accountable for the product. That makes the prospect all the more likely to actually trust what you tell them and eventually buy your product. Segment:
- Your Engaged Subscriber Segment
Subject Line Ideas:
- Nice to meet you, I'm (name).
- A message from the founder.
- Mind if I introduce myself?
Preview Text Ideas:
- Let's get acquainted!
- Just checking in on you!
- My name's (name), pleasure to meet you.
| | Let's Grow Your LinkedIn Following Together:
I'm more bullish on LinkedIn than any other social media platform for B2B companies. I'm talking agencies, SaaS companies, consultants, and even course sellers. I wholeheartedly believe the opportunity on LinkedIn over the next 24 months is MASSIVE. And those who take it seriously today, are the ones who are going to win over the next 5-10 years. I've been focusing 90% of my attention on LinkedIn and 10% everywhere else. Over the last 24 months, I've grown my personal following to 339,000+ followers. And ~170 million total impressions in that timeframe. Over the last 18 months, I've grown 7 of my own business pages to around ~700,000 total followers (this doesn't include my personal account). This network I own is doing around 10 million impressions a month. Over the last 3 months, I've grown my wife's account to 17,000+ followers. She's doing 100's of thousands of impressions every week. LinkedIn is driving millions of dollars in revenue for my businesses. And I'm currently helping 263 founders, executives, and marketers grow their own LinkedIn followings. I run the best LinkedIn Growth Service + Community on the planet. | | Email Marketing Resource #1 of the Week:
Here's the Anatomy of a Profitable Email: | | Email Marketing Resource #2 of the Week:
7 important tips for creating a lead magnet people actually want: | | Want to be my +1* in a few weeks? |
Ecommerce Brands:
There will be 500 of the top founders and marketers there.
Tons of great talks, networking, and events.
Reply to this email ASAP if you want 1 of the 3 tickets I have available.
* technically my +3 | | Quick Copywriting Tip of the Week: |
Use numbers contextually. - "Arrives in 14 days" → "Delivers in 2 weeks"
- "Leaves 1% of germs" → "Kills 99% of germs"
- "Costs 29.99/month" → "Costs less than $1/day"
Big numbers for impact, small numbers for emphasis.
| | I hope you enjoyed this edition. Hit reply and let me know! - Chase P.S. If you're looking to grow your LinkedIn following, my Growth Service + Community is what you need.
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Chase Dimond 2960 Champion Way #1701 Tustin, CA 92782 | | | | |
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