Dear Chase,
I like to picture the online money world like a high school cafeteria.
I usually sit with the copywriters/agency owners. Those are my people. We have the most in common.
But sometimes the agency owners get a bit annoying. All they talk about is cold email. And the copywriters get antsy whenever you go too long without mentioning David Ogilvy.
That's my cue to pick up my lunch tray and go sit with another group of online entrepreneurs.
I'll sit with the e-com guys, I guess. But I try and avoid them. They're tweakers.
And I only sit at the TikTok Shop table if I wanna be surrounded by a bunch of beautiful women.
I like sitting with the day traders. I learn the most from them.
These guys, too, are psycho. But they're smart.
I like them particularly for this one mindset that they have around trading. All of the high-level guys think like this, and it helps me a lot while building my copywriting biz.
These guys are typically emotionless.
They make $30k in a day. They're happy, but they don't really care.
They lose $50k in a day. It happens. Try again tomorrow.
Either way they trend, they're cool. It's a situation called "outcome independence".
It means that it doesn't really matter if they lose money or make money, as long as they stuck to perfect strategy.
They have trained their mind to not be affected by big swings, whether it's up or down.
I tell my students to take this mindset in their business too.
As an actual writer, you need to be emotional. You need to channel your own emotions as well as your audience's emotions to be able to write copy that converts.
But when you're in "builder mode", aka trying to get clients…
The less emotion you have, the better.
It's very difficult for you to switch that mindset on and off. I understand that if you spend 50% of your day pouring your heart into a Google Doc for a client, it's not easy to be cold and calculated when doing outreach.
But the REASON you need to be emotionless throughout this process is as follows:
You will 1000% get rejected by your prospects. You will get turned down. You will get yelled at. You will get ghosted. That'll happen 200 times before you get a W.
That is the NAME OF THE GAME.
When you get too emotional about the outreach process, you lose hope, you get discouraged, and you let yourself get beaten down until you give up and never land a client.
You can't operate that way.
You need to be like a day trader.
It's the way I operate for the non-creative roles in my business.
And that's why I've made millions.
Understand?
Yours truly,
Alex.
Sent from my Lunch Lady's iPhone
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