You could be making one of these 9 subject line mistakes... ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
I'm super excited to share that I just launched a brand new email marketing podcast with my good friend, Jimmy Kim. | | Happy Tuesday!
Today's Must Read Content Piece:
Is your email open rate below 40%? You could be making one of these 9 subject line mistakes... Hint: These are costing you valuable engagement!
| | Copywriting Resource of the Week: | | Before you write a single word of copy, make sure you're crystal clear on these 5 crucial questions: This will help ensure your message is clear, compelling, and effective. | | Episode 1 of our new Send It! Podcast with Jimmy Kim and myself is now live! In our very first episode, we discuss: - Email changes in 2024 (email marketing has changed more in the last 12 months than in the last 12 years)
- Email metric trends over the last 2 years with real data from 4 billion email sends (we cover open rates, CTOR, click rates, UTA, AOV, and more)
- Important email changes coming in 2025 (iOS 18, AI, etc.)
We close the episode with insights into what you should be doing to navigate the fast changing landscape that is email into 2025. We even have visuals! (you can see those on YouTube or Spotify) Check out our very first of many episodes to come. And please: like, comment, subscribe and share it with your favorite marketer. | | Influencer Marketing Resource of the Week: | | 3 Powerful Micro-Influencer Strategies That All Ecom Brands Need to Use: This type of content also works great in the emails we create for our clients at Structured (our email marketing agency). | | Copywriting Tip of the Week: | | Use Risk-Free Phrases to Reduce Buyer Hesitation and Boost Sales Incorporating risk-free phrases in your copy can lower perceived risk and increase conversions. When your prospects feel there's no downside, they're more likely to take action. Here's how to do this effectively: -
Highlight Flexible Policies
Tie risk-free phrases to benefits like a money-back guarantee or easy returns. - Example: "If you don't like it, return it within 30 days for a full refund."
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Empower the Customer
Remind customers they're in control, which builds trust and reduces hesitation. - Example: "You're free to cancel anytime—no commitment required."
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Reinforce No-Risk Offers
Reinforce that there's nothing to lose, increasing confidence in trying your product. - Example: "You have nothing to lose—try it for 60 days, risk-free."
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Include in CTAs
Use risk-free elements in CTAs to reduce friction at the decision point. - Example: "Start your free trial—no credit card required!"
Reducing perceived risk directly leads to more sales by removing barriers that cause hesitation.
| | Newsletter Transparency:
Here are my newsletter stats from last week:
- Recipients: 80,683
- Subject Line: 9 literary devices that will help you create more compelling copy
- Preview Text: and why they work
- Open Rate: 44.80%
- CTR: 1.20%
| | Have a great week and make sure to send some emails! - Chase P.S. I feel incredibly grateful to be named as the #1 Ecommerce Influencer to follow from Shopify.
P.P.S. My friends at Aument put together this article on how to maximize your BFCM profits. Hint: You need a data-driven strategy that targets the right products with the right discounts—without hurting your bottom line. Here's how you can make it happen. | | No longer want to receive these emails? Unsubscribe.
Chase Dimond 2960 Champion Way #1701 Tustin, CA 92782 | | | | |
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