an email campaign idea, copywriting resources, email marketing tips, and more ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
Happy Thursday! Here's what I'm seeing regarding email marketing and copywriting this week. This edition is full of tips and resources. So without further ado, let's dive in: | | Email Campaign Idea - The Collab Email: | |
Purpose/Context of Email:
Spread your message far and wide. Utilize resources like influencers and other brands to give your brand some extra clout and recognition. Partnering with entities that have a little more clout than you will always help you. Influencer marketing doesn't have to be spending $100 to get featured on someone's story. Check this out. Example 1 is from Moana Bikini. They were able to scoop up an influencer in their niche named Alana Blanchard, who is a pro surfer. When you choose the right influencers, they can help you solidify your identity as a brand. When you think of Old Spice, you think of Terry Crews flexing his pecks on TV 10 years ago. You think of manly dudes who can probably fight or something. That's who YOU become when you use Old Spice. Moana is doing the same thing here, and attracting people who want swimwear that allows you to be active, but look good at the same time. Example 2 is from Huckberry. The first thing I thought of when I saw this email was, "holy hell, this is a long email". Only after did I realize, "oh, they did a partnership with Coors, my favorite beer." I'm not kidding, when I screenshotted this email, it broke up into multiple images. That has never happened before. I don't recommend this, you need to get to the point with email.Like I mentioned above, Huckberry is using Coors for clout and showing that they're a fun, partytime brand. Between you and me, I'm pretty sure it's fairly easy to get a Coors sponsorship. I know some other brands that are barely breaking 6 figures a month and somehow landed it. Try it out, it might just do wonders for your brand. Segment:
- Your Engaged Subscriber Segment
Subject Line Ideas:
- Partnership with X is HERE
- We dropped this with X
- We're partnering with Coors!
Preview Text Ideas:
- You ain't ready for this.
- Peep the new collection.
- Crazy, we haven't even had our first sale yet and Coors is backing us.
| | Partner of the Week:
The Super Bowl of Ecommerce is fast approaching… And yes, I'm talking about Black Friday and Cyber Monday (BFCM). The craziest part? The number of people still scrambling to get everything situated. We've been ready to go for a while, so y'all are stressing me out haha. My best advice is not to reinvent the wheel. Brands have been executing BFCM campaigns for close to 20 years now. Everything under the sun has been tested and analyzed. So why not piggyback on what the most successful brands are doing? LITERALLY everything you need is inside it. This report dives into essential topics such as discounting strategies and timing—exploring when to apply discounts and how much to offer. It also features brand success stories that provide real-world examples of effective strategies. You'll learn which segments are outperforming the market and gain insights into the brick & mortar landscape, helping you stay ahead in a competitive environment. | | Email Marketing Resource #1 of the Week:
Across my own lists and clients lists, I've acquired tens of millions of email subscribers. However, most people struggle with email acquisition. Here are 5 proven techniques to grow your email list (at almost no cost): | | Copywriting Resource of the Week:
9 copywriting quotes that'll 10x your ability to persuade & sell: | | New Podcast Episode ALERT: | We: - talk about the latest challenges
- debunk the top myths (like promo box)
- talk about domain warmup
- the top 10 things to think about when it comes to deliverability
- and MORE
If you're in email marketing, this is one of those episodes that I GUARANTEE you walk away with AT LEAST one learning. | | Email Marketing Resource #2 of the Week: | 5 Email Campaigns You Can Send For Your (Or Your Clients') Ecommerce Store Today: (we've made millions with these) | | I hope you enjoyed this edition. Hit reply and let me know! - Chase P.S. In addition to the awesome BFCM resource Particl put together, they are sharing some of the best content around exploding companies and trends. Nik Sharma said: "With this information, you can quickly identify product opportunities, market trends, and competitors' best-sellers to understand which pricing strategies drive the most ROI. ... It's the secret genie in a bottle for every brand, figure out what sells, how big of a volume, and if you should launch it yourself." Check out their exploding trends newsletter here. And their exploding companies newsletter here.
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Chase Dimond 2960 Champion Way #1701 Tustin, CA 92782 | | | | |
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