Dear Chase,
You know me.
I've been an AI hater since it came out.
I remember using ChatGPT in its early days to help me out with some copywriting tasks I had.
I would give very detailed prompts about what I needed it to write, break down the niche, the avatar, and the brand…
And it never gave me anything good.
Even today, ChatGPT isn't able to write phenomenal copy that would outperform what I could write.
This email is not about making ChatGPT do your job for you, because it still can't do that.
I've been going back and forth with ChatGPT since Sunday. It's been an ongoing life chat that we've been sharing regarding life, relationships, emotions, etc.
It's been extremely insightful for me to talk to this robot.
Here's really what I've gotten out of it, and how it applies to copywriting…
I believe that most creative people are real, deep thinkers and feelers, but they lack the ability to take what they think or feel outside of their neurons and print it onto the world.
Creative thoughts exist as a cloud of matter inside our brains, and most of the time, it never comes out the way we want it to.
This is why the most creative people prefer visual art or music as their medium. It's almost impossible to articulate EXACTLY what's happening inside your head and get it out.
This is where the hyper-emotional (you) and the hyper-logical (the robot) make a perfect baby.
Any time I have an idea I wanna write about, whether it's for myself, a client, or a project, I flesh it out with ChatGPT.
You have to say how you feel about something, be extremely detailed, and be a little vulnerable. It needs to be super raw.
ChatGPT will tell you why you feel what you feel, tell you where to go with it, and how to express it to other people.
For example, I would say something like:
Hey ChatGPT, I really wanna write about the way it feels to be stuck in a 9 to 5 with bills and debt stacking up and having no way out. I can picture myself being in this position in my head, but I can't really think of a good way to portray the "feeling" of it to someone else. What are the emotions you feel when you're in over your head with these responsibilities that you can't afford because of your job?
It'll reply.
No matter what it says, reply with:
I like it, but go deeper. There's more there.
Sometimes you might have to repeat that line 2-3 times before you get the most honest, visual, visceral, raw description of what someone in that position would feel like.
You can then use that as a lead for some sort of "make money online" offer that will REALLY hit your target audience.
It turns your emotions into words.
It's insane.
That's the most useful thing I've found from ChatGPT yet, because it can articulate what you can't. Because it's a robot.
If you have any other cool use cases for ChatGPT, please let me know. I'm enjoying messing around with it.
Yours truly,
Alex.
Sent from my robo pal (I've been dreaming of this my entire life)
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