an email campaign idea, copywriting resources, email marketing tips, and more ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
Every day you spend figuring it out alone, your competitors are inside Workspace6, swapping strategies and crushing milestones. | | Happy Thursday! Here's what I'm seeing regarding email marketing and copywriting this week. This edition is full of tips and resources. So without further ado, let's dive in: | | Email Campaign Idea - The Design Your Own Email: | |
Purpose/Context of Email:How cool would it be for your favorite brand to have a design you created on a piece of clothing they made and sold to thousands of people? This is a great way to build a solid connection with your audience, and especially the person who submitted the design. Example 1 is from The Dudes Threads. They sent this email calling out for people to submit designs for them to put on tees, and everyone got so excited. This brand likes to push the envelope, and so does their fans. They're giving their audience a chance to get creative and send in their best ideas. Since this brand has sooooo many SKUs, people already know what to expect, and how to get their design printed on a tee. When you have raving fans, campaigns like this are easy.Example 2 is from Maniere De Voir, an up-and-coming fashion brand doing 8 figures. Since they're considered "high fashion", it's a little more difficult to get your design on a hoodie, but it's also more prestigious. As a brand owner, it makes sense to do this in a few ways. It makes your audience feel closer to you, it gives you free ideas when you're at a creative roadblock, and it makes the rest of your audience want to support the person who made your design and buy the hoodie. Definitely do this. Segment:
- Your Engaged Subscriber Segment
Subject Line Ideas:
- Your idea + our merch
- (firstname), wanna collab?
- Hey, wanna work together?
Preview Text Ideas:
- Send it in...
- Let's design this together.
- We need your creativity.
| | Partner of the Week:
Every day you spend figuring it out alone, your competitors are inside Workspace6, swapping strategies and crushing milestones. They're skipping the guesswork—getting direct answers from founders running 7, 8, and 9-figure brands. No fluff, no trial-and-error. Just actionable insights that drive results. Think you've got time to wait? They're already outpacing you. Workspace6 isn't for everyone—it's for those who refuse to be left behind. For just $1, you can step inside and see what's powering their growth. After that? $99/month. Less than your Shopify apps. More than worth it. But hey, if you're cool watching them scale past you, keep doing what you're doing. Or you could join them today. | | Email Marketing Resource #1 of the Week:
Here's my Email Marketing Cheat Sheet: | | Email Marketing Resource #2 of the Week:
Email Marketing Advice for Post Black Friday: | | New Podcast Episode ALERT: | Now that you have a ton of new customers from BFCM... what should you do next? Drive them to repeat purchase... because the repeat purchase is the money maker! In this week's new podcast episode we dive into the power of personalized communication, loyalty programs, and segmenting your audience to deliver targeted offers that keep customers coming back. Plus, explore the metrics that matter—like repeat purchase rates and customer lifetime value—and share tips for leveraging tools to optimize your efforts. Check out the episode here. | | Marketing Resource of the Week: | 5 Ways to Boost Your Average Order Value: | | Marketing Tip of the Week: |
Marketing 101: -
Find a Focused Audience: Start with a small, highly targeted group of people who share a specific challenge or desire. Broad appeal dilutes impact.
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Identify a Deep Pain Point: The more urgent and painful the problem, the more willing they are to pay for a solution. Prioritize problems that disrupt their daily lives or goals.
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Offer a Transformative Solution: Create a solution that delivers clear, measurable results and justifies a premium price. Solve their problem better, faster, or cheaper than alternatives.
Pro Tips: - Validate Early: Don't guess—talk to your audience and confirm the pain point and their willingness to pay.
- Position for Value: Don't just solve a problem—make them feel the ROI is undeniable.
- Iterate for Scale: Once you nail the small group, refine your offer and scale to a larger audience.
Remember: Success isn't just about simplicity—it's about precision. The more focused your target, the higher your odds of success. | | I hope you enjoyed this edition. Hit reply and let me know! - Chase P.S. Every day you spend figuring it out alone, your competitors are inside Workspace6, swapping strategies and crushing milestones.
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Chase Dimond 2960 Champion Way #1701 Tustin, CA 92782 | | | | |
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