| Hello and good morning! Chase and Jimmy here. | First off, congratulations! You've made it through another BFCM season. 😮💨 We hope it was the best yet. And if you have some good news to share, hit reply! We want to hear it. | Today we're tackling one of the most common yet frustrating challenges every eCommerce retailer faces—cart abandonment. With rates as high as 77%, it's a problem that can eat into your bottom line if left unchecked. In this issue, we're sharing actionable strategies to Stop Losing Sales: Smart Strategies to Tackle Cart Abandonment. | But first, a few goods: |
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| | | Everyone's laser-focused on BFCM, and then... wait, there's life after it? | Many brands miss out by going quiet afterward, even though it's the perfect time to strategize smartly and take advantage of slowing competition. | Omnisend has prepared the ultimate cheat sheet for owning the post-holiday chaos. Inside, you'll find: | How to retarget BFCM bargain hunters before they ghost you List segmentation that actually works Limited-time discounts that don't feel desperate New Year's promos that feel fresh, not forced Sly ways to get reviews and referrals
| Instead of slowing down, see how you can push your post-holiday strategy for new wins. |
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| | 🎙️ New Episode Alert! Building an SMS Strategy: How to Leverage SMS for High-Intent Engagement |  | Building an SMS Strategy: How to Leverage SMS for High-Intent Engagement - EP 8 |
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| Hosts Jimmy Kim and Chase Dimond are talkin' all things SMS—They dig into why SMS is crucial to running a successful eCom business, proper compliance tips, and strategies to make SMS your next highest revenue-channel. Plus, you'll learn how to craft the perfect SMS with expert tips on timing, frequency and copy along with critical mistakes to avoid. | And a major thank you to our friends at Omnisend and AppBrew for sponsoring the show! Now, without further adieu, let's send it—Watch the episode on YouTube or listen in on Spotify or Apple. |
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| | 💡 Knowledge Drop of The Week | We've all been there… staring into the abyss of that empty Google doc or caption box. But with the PAS framework you can bid your writer's block farewell! Here's the low down: |  | eCom Email Marketer @eComEmailMktr |  |
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🚨 Struggling to write copy that converts? 🚨 Stop losing your audience's attention and start speaking directly to their pain points with this simple, powerful framework: PAS (Problem, Agitate, Solution). 1️⃣ Problem: Identify your audience's pain point. Example: "Struggling… x.com/i/web/status/1… | | | 4:17 PM • Dec 2, 2024 | | | | | | 22 Likes 2 Retweets | 8 Replies |
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| Now let's dive into the goods… |
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| | Stop Losing Sales: Smart Strategies to Tackle Cart Abandonment | We all know the sting of cart abandonment (a little too well if you ask me). Abandoned cart rates are always on the rise doesn't have to be a blow to your bottom line. I'm going to run through several strategies you can use to reduce cart abandonment and recover those lost sales. Let's go! | Why Shoppers Abandon Carts | Aright, so before you can fix the problem, it's crucial to understand why shoppers abandon their carts in the first place. Once you know the pain points, you can create solutions that target the root causes. Here are the top reasons why carts get abandoned, and what you can do about it: | 1. Unexpected Costs at Checkout | According to a Baymard study, 50% of shoppers abandon their carts due to unexpected costs at checkout, like shipping fees, taxes, or additional charges. | Solution: Be upfront about costs from the start. Display all fees clearly on the product page and add a zip code field to estimate shipping costs early on. | 2. The Need for Account Creation | We've all been there: You're ready to buy, but then you hit a wall when the site asks you to create an account. It's enough to make anyone abandon their cart. In fact, 37% of people say they've done exactly that. | Solution: Offer a guest checkout option. It's quick, easy, and still lets you capture an email address for follow-ups. | 3. Shipping Issues | Shipping problems are a major deterrent. Whether it's limited options, high costs, or lack of transparency, 23% of shoppers abandon their carts due to shipping issues. | Solution: Provide a variety of shipping options and delivery times. Transparency is key—show the shipping costs early in the process, not as a surprise at the end. | 4. Long and Confusing Checkout Processes | The checkout process shouldn't feel like a marathon. A long or confusing process is the top reason for cart abandonment, with 56% of shoppers saying they left because it was too complicated. | Solution: Streamline your checkout process. Ask only for the essentials, use auto-fill forms, and make it easy to save carts for later. | 5. Not Ready to Buy | Sometimes, shoppers abandon their carts simply because they're not ready to make a purchase. Whether they're just browsing or comparing prices, 58.6% of shoppers abandon carts for this reason. | Solution: This is where email marketing comes in handy. By optimizing your cart abandonment flow, you can nurture those browsers and turn them into buyers over time. | How to Recover Lost Sales with Email Marketing | Now that you know why people abandon carts, it's time to focus on how you can win them back with email marketing. Here are four strategies to help you recover lost sales. | 1. Ask for an Email Address Early On | If your cart abandonment rates are high, make sure you're capturing emails early in the process. The beauty of email marketing is its high return on investment (ROI)—cart abandonment emails can have a conversion rate higher than 10%. | Even better? Sending multiple abandonment emails is far more effective—sending three follow-up emails can bring in 69% more revenue than just sending one. | Make sure you ask for the email address during checkout, and you'll be set up for success. | 2. Use Dynamic Content in Follow-Up Emails | Not all abandoned cart emails are created equal. Personalization is key—customize it to your shopper's browsing behavior, like: | Browsing history Cart contents Product preferences
| For example, if a shopper left a jacket in their cart, your email could feature that exact jacket, along with relevant messaging and recommendation. This makes it clear that you've paid attention to their shopping habits. | 3. A/B Test Your Emails | A/B testing is an essential part of email marketing. What works for one audience may not work for another, so it's important to experiment and optimize. | Try testing things like: | | Test it all (but not at once)—find out what makes your audience click and convert. | 4. Use Cross-Channel Retargeting | Not all shoppers abandon their carts because they're done shopping. Many are just in the research phase, comparing prices, or simply not ready to buy. You can still win them back with cross-channel retargeting. | By tracking on-site behavior, you can set up automated ads that remind customers about the products they were eyeing. This can happen through Google, social media, and even display ads. | Turning Cart Abandonment Into Opportunity | By understanding the reasons behind cart abandonment and implementing these email marketing strategies, you're not just addressing a common eCommerce pain point—you're taking control of your sales funnel. Every abandoned cart is an opportunity to re-engage, rebuild trust, and remind your customers why they were excited to shop with you in the first place. | Stay proactive by continually refining your checkout process, personalizing your messaging, and leveraging the data at your fingertips. Remember, no single tactic is a magic fix, but when combined, these strategies can significantly reduce cart abandonment and drive measurable growth. | Most importantly, don't forget that email marketing isn't just about sending messages—it's about building relationships. With the right approach, every email you send is another chance to connect with your audience and create an experience that keeps them coming back for more. |
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| | 🔥 DTC Wins of The Week | Peachybbies launched on Amazon and surpassed $80k in the first week… take that ROAS! |  | Tyler @Tylerz_55 | |
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Amazon week 1 80k in sales $0 spent on PPC
0 advertisement (did not tell our customers about the launch, nor email them, etc) I know it's a holiday week, but still very exciting to see how much demand and organic search traffic there's been for our brand on Amazon | Tyler @Tylerz_55 We are now live on Amazon! |
| |  | | | 12:05 AM • Dec 2, 2024 | | | | | | 24 Likes 0 Retweets | 5 Replies |
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| How do you turn a non-tangible product into your top-seller? We don't know but Chris Lang at Fresh Chile Co. certainly does! |  | Chris Lang @ChrisLangSocial | |
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This makes me so happy! We launched our Membership last BFCM with @RivoCommerce Over 500 members added, which is another $100k Top-selling product today, The value goes beyond subscriptions. 🌶️ 20% OFF Every Order – Big savings, every time!
🌶️ FREE Shipping – Because who… x.com/i/web/status/1… | |  | | | 11:49 PM • Dec 1, 2024 | | | | | | 23 Likes 2 Retweets | 2 Replies |
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| | | | 🔍 The Hiring Vault | New This Week: | | Still Open For Applications: | CRM Coordinator (Los Angeles,CA): Good American Website & Email Manager (Lawrence, MA): Gemline Brand Manager (Boston,MA): Living Proof, Inc. Manager, Retention Marketing (Chicago,IL): Purple Carrot Marketing Manager (Remote): Cider Influencer Marketing Manager (Remote): BRĒZ Senior Manager, Retention (El Segundo, CA): LiquidIV DTC Performance Marketing Channel Analyst (Carlsbad, CA): Prana Content Marketing Coordinator (Toronto, ON) (San Jose, CA) (Los Angeles, CA) or Remote: Interaxon Inc. Sr. Growth Marketing Manager (Marina Del Rey, CA): Dr. Squatch Retention Marketing Specialist (Los Angeles, CA): Fashion Nova Head of Digital Marketing (New York, NY): SBH Fashion eCommerce & Digital Marketing Manager (Hybrid, NY): AAVRANI
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| | That's a wrap for this week's edition! We hope your Black Friday & Cyber Monday sales smashed your goals into smithereens. And with Christmas and Hanukkah on the horizon, there's still time to drive revenue—you got this! | Thanks for hanging out with Chase and me. If you found this newsletter informative or just fun, share ecomemailmarketer.com with your favorite DTC marketer. Get them to subscribe so they don't miss out on next week's rundown. | Remember: Do shit you love. | 🤘 Jimmy Kim |
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