| Good morning! Chase and Jimmy here. 👋 | We've spent the past few months digging into fresh retention strategies and hacks. And while retention is a (if not THE) key player in 2025 and beyond, we wouldn't be good marketers if we let acquisition slip through our fingers. | So this week, we're diving into eCommerce lead generation strategies that actually work in 2025. From mastering incentivized opt-ins to optimizing your checkout process, we've got the tools to turn clicks into loyal customers. Ready to make it happen? Let's get into it. | But first, a few goods: |
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| | 🚀 1.5 Hours, 1 Years-Worth of Wisdom | | In just 1.5 hours, we'll break down 2024's key takeaways & provide standout tactics to dominate 2025. It'll be like we handed you the keys to Mordor—just way less terrifying. | This is one webinar to rule them all, and it's got your name written all over it. Join us on Tuesday, Jan 28th and learn: | The state of eCommerce: an honest review of '24 trends and numbers The 2025 playbook: tactics you can trust and myths we're ready to bust How social and email brought in $380k in just 10 mins—a case study
| Save your spot, register for free here! |
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| | 🎙️ New Episode Alert! Driving Retention w/ Mobile Innovation: Mobile Apps & Push Notifications for eCom Success | | Explore the transformative power of mobile apps with hosts Jimmy Kim and Chase Dimond as they sit down with David Cost, the digital leader at Rainbow Shops! Learn how Rainbow Shops drives 20% of their revenue through this cost-effective, retention-friendly channel. Plus, the trio digs into the importance of push notifications in modern eCom, how to build an effective omnichannel strategy, and Rainbow Shops' high-engagement playbook. | And a major thank you to our friends at Omnisend for sponsoring the show! Now, without further adieu, let's send it! Watch the episode on YouTube or listen in on Spotify or Apple. |
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| | 6 Lead Gen Tactics for 2025 | Your eCommerce site is up and running. You've tested the checkout process to make sure it works. You've announced you're open on all social media channels and told your friends and family all about it. | Great! But… now what? | After all, you're making money, but it's hard to scale if you don't have processes that consistently, reliably generate leads to fuel your business growth. | There are countless ways to generate eCommerce leads, but some strategies stand out as much more effective than others. Below, we'll guide you through updated, high-impact tactics to help you grow your eCommerce business in 2025. | | What is lead generation in eCom? | eCommerce lead generation is the process of attracting your target audience to your website and converting them into potential customers. This can be done through various marketing strategies, including organic traffic, paid advertising, social media, and email marketing. Let's break it down! | | 6 eCommerce Lead Generation Strategies | 1. Identify your audience and go where they are | You don't want website visitors who have no interest in buying from you. While high traffic might look good on paper, it's not the same as attracting quality leads. | Focus on identifying your ideal customer and figuring out where they spend their time online. This is where audience research comes into play. Even if you're just starting out, you likely have a sense of who your audience is. If not, here's where to begin: | Look at competitors' social media audiences on platforms like TikTok, Instagram, and YouTube. Use tools like Google Analytics to analyze who's already visiting your site.
| Make note of key demographics such as age, location, and interests. This will guide your strategy for creating content and running ads in the channels where your audience is most active. | For example, younger audiences are often found on TikTok or YouTube Shorts, while older audiences might frequent Instagram, Facebook, or niche online forums. Knowing where your audience hangs out helps you focus your efforts for maximum ROI. | | | 2. Incentivize your signup forms | Your website isn't complete without optimized signup forms for building your email and SMS lists. These are critical tools for converting traffic into leads that you can nurture into paying customers. | Create a two-step opt-in form that captures email and SMS consent, and offer an incentive to sign up. For example: | Discounts (e.g., "Sign up for 10% off your first order") Exclusive access to new product launches Free guides or resources tailored to your audience
| | With your ESP, you can build pop-ups to collect email and SMS contacts and segment these leads based on their behavior and interests. Personalized funnels can then turn these subscribers into repeat customers. | | 3. Build a following on social media | Social media is essential for building awareness and generating leads, but it's important to play the long game. Focus on the channels that offer the best ROI based on your target audience's preferences. | In 2025, repurposing content is easier than ever. For instance, a TikTok video can be reformatted and shared on Instagram Reels, YouTube Shorts, or Pinterest. This saves time while maximizing your reach. | | Example: Many successful brands use this strategy to streamline their content production. If you're targeting Gen Z, TikTok might be your main platform, but the same content can resonate on Instagram and YouTube with minimal adjustments. | | 4. Budget for paid advertising | If you're looking for faster results, paid advertising is a powerful way to attract new leads. Platforms like Meta (Facebook and Instagram), Pinterest, and Reddit offer targeted ad options to help you reach specific customer segments. | Pair your ads with optimized landing pages to guide visitors through the conversion process. For example, instead of directing traffic to your homepage, create specific pages that align with your ad's message and call to action. | | | 5. Utilize remarketing campaigns | Remarketing helps you stay top-of-mind for potential customers who have already interacted with your brand. You can use tracking pixels to retarget visitors with personalized ads, or leverage email and SMS campaigns for remarketing. | For example: | | These campaigns are a proven way to turn casual browsers into loyal customers. | | | 6. Make the checkout process as simple as possible | A complicated checkout process is one of the top reasons for cart abandonment. Simplify your checkout experience to reduce friction. Here's how: | Allow guest checkouts—forcing account creation can deter customers. Enable autofill for forms to speed up the process. Offer multiple payment options, including digital wallets like Apple Pay or Google Pay. Optimize for mobile—more customers are shopping on their phones than ever before.
| Keep testing and refining your checkout process to find what works best for your audience. | | TL;DR: eCommerce Lead Generation | Here's a quick summary of the strategies we covered: | Know your audience: Focus on attracting leads who are most likely to buy from you. Optimize signup forms: Incentivize email and SMS signups to grow your lists. Leverage social media: Create engaging content and repurpose it across platforms. Invest in paid ads: Use targeted campaigns paired with optimized landing pages. Run remarketing campaigns: Use ads, email, and SMS to re-engage potential customers. Streamline checkout: Remove friction to reduce cart abandonment.
| Experiment with these strategies, measure your results, and double down on what works to fuel your eCommerce growth in 2025. |
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| | 🗞️ Quick Clips | Upgrades for all: Klaviyo's set for another auto price increase on February 19—time to get suppressing. Makes me want a hotdog real bad: Fly by Jing x IRVINS USA launches new collab, Chili Crisp Salmon Skin, available in Costco for a limited time. (They try the product IRL with a Costco fave.) New hair loading: Being Frenshe dips into hair care with several new hair wellness products all exclusively at Target. Starting fresh: Walmart kicks off 2025 with a glow up emphasizing their focus on being a "people-led, tech-powered omnichannel retailer."
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| | That's a wrap for this edition!
Thanks for spending some time with Chase and me! | If you enjoyed this newsletter or found it helpful, spread the love—share ecomemailmarketer.com with your favorite DTC marketer. Let's get them subscribed so they're in the loop for next week's updates! 🚀 | Remember: Do shit you love. | 🤘 Jimmy Kim & Chase Dimond |
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