From a $200MM Email Marketer ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
We're 8 days away from the best virtual email marketing talks. Come learn from myself + 3 other experts for free. | | Happy Monday!
Today's Must Read Content Piece:
9 Email Formats That Could Make You More Money Today From a $200MM Email Marketer | | Email Marketing Resource of the Week: | | 5 Types of Welcome Emails to Build Trust:
| | Some of the information we're sharing is around: - Deliverability as a MUST have skill for the retention market: Specifics around list hygiene to TLD specific playbooks
- Strategic Inventory for first email planning
- Education on RFM, RPS, and Velocity Scoring
- Thinking beyond just Open and Click metrics
- And even AI's role in email marketing...
This won't be a "basic" webinar where we teach you how to create a pop up or a quiz... or how to design a pretty email design...or how to use some flows. And the best part? It's 100% FREE to attend and learn, regardless if you're using Omnisend or not.
| | Copywriting Resource of the Week: | | Here are 6 key elements you need to craft persuasive ad copy: | | ChatGPT Resource of the Week: | |
4x your marketing results with ChatGPT:
| | Copywriting Tip #1 of the Week: | |
Use your customer's own words in your copy to resonate with them on a deeper level.
How to Apply This for Your Ecommerce Brand:
-
Listen to Your Customers: Visit platforms like Reddit, Quora, product review sites, and forums where your target audience talks about products like yours. Pay attention to their phrases, complaints, and desires. - Example: If you sell fitness equipment, look for phrases like "I want something compact but sturdy" or "I'm tired of equipment that feels flimsy."
-
Mirror Their Language: Use the exact words and expressions your customers use to describe their pain points and goals in your product descriptions, ads, and emails. - Example: Instead of "Durable workout gear," say "Workout gear that won't rip after a week."
-
Incorporate Testimonials: Highlight direct quotes from customers in your marketing to build trust and show alignment with their needs. - Example: "This blender cuts through frozen fruit like butter—it's a game-changer!"
-
Refine Your Messaging: Continuously update your copy as you gather more insights from customer feedback. The closer your language matches theirs, the stronger the connection.
Remember: When customers see their own thoughts reflected in your copy, it builds trust and makes them feel understood—key ingredients for driving sales.
| | Copywriting Tip #2 of the Week: | |
Copywriting in a nutshell:
>> Tell them their problem
>> Make the problem hurt
>> Tell them there's a solution
>> Show them the solution
>> Tell them what's included
>> Tell them how much it costs
>> Give them a guarantee
>> Ask them to buy Stop overcomplicating it.
| | Newsletter Transparency:
Here are my newsletter stats from last week:
- Recipients: 82,155
- Subject Line: Make your post-purchase emails more impactful
- Preview Text: Post-Purchase Education Emails are among the most commonly missed emails
- Open Rate: 45.80%
- CTR: 1.46%
| | Have a great week and make sure to send some emails! - Chase P.S. I'm stoked to be speaking at this free virtual event in 8 days! | | No longer want to receive these emails? Unsubscribe.
Chase Dimond 2960 Champion Way #1701 Tustin, CA 92782 | | | | |
No comments:
Post a Comment