From a $200M+ Email Copywriter ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
Happy Monday!
Today's Must Read Content Piece:
I've been in the copywriting space for ~10 years and have helped clients generate $100's of millions of dollars. 1. It's (Almost) Always the Same:
Most copy follows a predictable pattern:
- Headline: Hooks attention
- Lead: Builds interest
- Body: Showcases benefits & details
- Offer: Highlights value
- CTA: Tells them what to do
My recommendation:
Take your current copy (email, sales page, etc.) and label each part using the above structure. Are you missing anything? Could each part be stronger?
| | Copywriting Resource of the Week: | | 5 Copywriting Formulas to 5x Your Sales:
| | Tomorrow is the BIG day!
And I couldn't be more excited. This won't be a "basic" webinar where we teach you how to create a pop up or a quiz... or how to design a pretty email design...or how to use some flows. And the best part? P.S. Make sure to still register even if you can't attend live, so you can get our talk recording.
| | Email Marketing Resource #1 of the Week: | | 10 Subject Line Inspirations for Different Marketing Purposes: | | Email Marketing Resource #2 of the Week: | |
6-Step Email Sequence to Turn Subscribers Into Buyers:
| | Copywriting Tip of the Week: | |
The goal of great copy isn't just to persuade—it's to build trust.
How to Apply This for Your Brand: -
Be Transparent: Avoid overpromising or using hype. Clearly explain what your product does and what results customers can realistically expect. - Example: "Our eco-friendly detergent removes tough stains naturally—no harsh chemicals required."
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Back Up Your Claims: Use reviews, testimonials, or data to support your statements. Proof builds credibility. - Example: "Trusted by over 25,000 parents and rated 4.9/5 stars for safety and comfort."
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Speak Like a Friend, Not a Salesperson: Use conversational language that feels genuine and approachable. Avoid overly polished or pushy sales talk. - Example: "We know finding the perfect gift can be hard—that's why we created this personalized jewelry line to make it easier."
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Be Consistent: Deliver on what you promise in your copy. Great copy might get the first sale, but trust ensures repeat business.
Remember: Persuasion gets attention, but trust keeps customers coming back. Focus on creating honest, authentic messaging that aligns with your brand values.
| | Marketing Tip of the Week: | |
The best marketing turns customers into advocates.
How to Apply This for Your Brand: -
Deliver an Exceptional Experience: Start by exceeding customer expectations with high-quality products and outstanding service. A delighted customer is more likely to share their experience. - Example: "Surprise your customers with fast shipping or a handwritten thank-you note in their package."
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Encourage User-Generated Content (UGC): Invite customers to share photos, videos, or reviews of your products on social media. Reward them for doing so. - Example: "Tag us in your photos for a chance to be featured and win a $50 gift card!"
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Leverage Loyalty Programs: Reward repeat customers and incentivize referrals. This not only retains buyers but also turns them into brand advocates. - Example: "Earn points for every purchase and share your referral link to give your friends 10% off while you earn $10!"
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Showcase Success Stories: Share testimonials and real-life stories from your happy customers to inspire others. - Example: "See how Sarah turned her living room into a cozy retreat with our sustainable home decor."
Remember: Advocacy is the ultimate form of trust. When customers champion your brand, their word carries more weight than any ad ever could. Focus on creating experiences they can't help but talk about.
| | Newsletter Transparency:
Here are my newsletter stats from last week:
- Recipients: 96,039
- Subject Line: 9 Email Formats That Could Make You More Money Today
- Preview Text: From a $200MM Email Marketer
- Open Rate: 41.50%
- CTR: 1.55%
| | Have a great week and make sure to send some emails! - Chase P.S. Tomorrow is the BIG day! Come learn from us virtually. | | No longer want to receive these emails? Unsubscribe.
Chase Dimond 2960 Champion Way #1701 Tustin, CA 92782 | | | | |
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