| Happy Wednesday! Chase and Jimmy here. 👋 | Quick Q: Are you making the most of SMS in your retention strategy—or leaving money on the table? | This week, we're uncovering the magic of combining SMS with email for unstoppable retention campaigns. Think 98% open rates (yes, really) and expertly crafted texts that don't just land—they convert. | From abandoned cart nudges to VIP perks, we'll show you how to elevate your retention game and turn customers into loyal superfans. | Stick with us for all the strategies to drive loyalty and repeat sales. Let's go! 🚀 |
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| | ✨ Coming Soon ✨ — The Ultimate Certification Program for Email & SMS Marketing for eCommerce Marketers! | | Ready to take your eCommerce marketing skills to the next level? | Whether you're a freelancer, agency marketer, brand marketer, or ecommerce pro, eCom Email Certified is your step-by-step guide to mastering retention marketing and driving serious results. | This isn't just another online course. It's a hands-on, results-driven program crafted by myself and Chase who've helped brands generate billions in revenue with email. | What You'll Learn in This 25+ Hour Certification Program:
✅ Foundations of retention marketing
✅ Advanced deliverability techniques
✅ Copywriting and design secrets
✅ Automation and behavior triggers
✅ Analytics, AI, and so much more | We're just about ready to push go so be sure to join the waitlist now to get first access! | |
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| | | 📗 Download — Omnisends 2025 eCommerce Marketing Report | | Guessing is so 2024. 🚫 This year, it's all about knowing. Omnisend dove deep into the data—think 24 billion emails, 230 million SMS messages, and 413 million push notifications—to uncover what actually drove sales last year. No fluff, just facts. | Here's the tea:
✅ Email click-to-conversion rates jumped 27.6%.
✅ Automated messages slayed, driving 37% of sales from just 2% of volume.
✅ Abandoned cart, welcome, and browse emails made up 87% of automated orders.
✅ SMS and push notifications soared, with 31% more SMS and 55% more push sent, fueling 46% YoY growth. | Don't guess—know. Download the report and own 2025! 🚀 |
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| | 🎙️ New Episode Alert! Mastering CTAs in Email & SMS Marketing | Effective Retention Marketing Techniques- EP15 |  | Mastering CTAs in Email & SMS Marketing | Effective Retention Marketing Techniques - EP 15 |
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| This week on the pod we're breaking down the secrets to crafting high-converting CTAs in email and SMS marketing. From placement and clarity to urgency and design, they're sharing actionable insights to help you create CTAs that drive real results. | Plus, we'll dive into the psychology behind effective CTAs and how personalization and audience management play a pivotal role. | And a major thank you to our friends at Omnisend for sponsoring the show! Now, without further adieu, let's send it! Watch the episode on YouTube or listen in on Spotify or Apple. |
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| | The Smart Marketers Guide to SMS Marketing | Welcome to the Future of Retention Marketing | Retention marketing isn't just about keeping customers—it's about creating relationships that drive revenue. And if you're not using SMS to complement your email strategy, you're leaving money on the table. | Let's break down how SMS can elevate your retention game and why it's a must-have in your marketing toolkit. | | Why SMS Marketing Works (and Why It's Thriving) | SMS is an intimate channel, I mean it's the same channel your shoppers use to chat with friends and family, after all. It's like the VIP pass to your customers' attention. Here's why: | 98% Open Rates: Almost everyone reads their texts. Compare that to email open rates, and you'll see why SMS is a powerhouse. Fast Action: Most SMS messages are opened within 2 hours—or even 2 minutes—of being received. It's perfect for time-sensitive campaigns. High Conversions: SMS feels personal. It's direct, immediate, and drives action. Whether it's a flash sale or an abandoned cart reminder, SMS gets results.
| But with great power comes great responsibility. And with SMS, it's even more crucial to follow the fine print. | | Starting Smart with SMS: Compliance First | Before you hit "send," remember: SMS marketing requires consent. | Opt-Ins Are Non-Negotiable: The Telephone Consumer Protection Act (TCPA) requires explicit permission before sending texts. S.H.A.F.T still exists: Same rules apply here as they do with your email marketing. Keep it clean. Build Your List Wisely: Add SMS opt-ins at checkout or use pop-ups that offer discounts for signing up. Bonus points if you promote your SMS list through email campaigns.
| | | Crafting SMS That Converts | With only 160 characters, every word counts. Here's how to make your texts irresistible: | Personalize It: Use your customer's name or reference their recent behavior (like an abandoned cart). Be Direct: Don't bury the call to action—make it clear what they need to do next. Create FOMO: Limited-time offers or early access are gold for SMS campaigns. Use Emojis (Sparingly): A well-placed emoji can boost engagement, but don't overdo it.
| Pro Tip: Test your SMS copy as much as you do your email subject lines. A/B testing works here too! | | | SMS + Email = Retention Gold | Good on their own but even better together. The dynamic duo are great for building off one another especially for situations like: | Launch Strategies: Start with an email tease for a new product. Use SMS for the big reveal and a direct link to buy. Cart Recovery: Email reminders work, but SMS makes it personal and urgent. Combine both for maximum recovery rates. Post-Purchase Magic: Use email for detailed receipts and SMS for quick thank-yous or shipping updates.
| | When to Use SMS vs. MMS | Not every message needs to be flashy. Here's how to decide: | SMS: Best for straightforward updates, reminders, and promotions. MMS: Great for rich visuals, like a sneak peek of a new product or an exclusive event invite.
| Since MMS is pricier, reserve it for campaigns where the visual impact justifies the cost. | | High-Impact SMS Tactics You Can Steal | Use SMS to create moments that matter: | Abandoned Cart Nudges: Send a text 30 minutes after a cart is abandoned with a quick link to checkout. Back-in-Stock Alerts: Let customers know when their favorite product is available again. VIP Early Access: Reward your most loyal customers with secret sales or first-dibs on product launches.
| | Avoiding the Pitfalls of SMS Marketing | Even the best tools can backfire if used wrong. Watch out for: | Overloading Inboxes: No one likes daily texts. Stick to high-value messages. Generic Messaging: If it feels like a mass text, it's probably going straight to delete. Segment your audience. Bad Timing: Respect time zones and avoid late-night or early-morning messages.
| But arguably the biggest, most common, mistake we see is brands using their SMS like their email. These two channels are meant to compliment each other, not mimic each other. Use them in tandem for best results. | | Retention is a Marathon, Not a Sprint | The best retention strategies combine the immediacy of SMS with the depth of email. Together, these channels create an ecosystem that drives repeat purchases and customer loyalty. | Here's the takeaway: SMS and email are your dynamic duo. Use them thoughtfully, stay compliant, and always prioritize adding value to your customer's journey. | |
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| | 🗞️ Quick Clips | MrBeast Launches Cash Bid to Buy TikTok: The TikTok rescue race just got spicier! YouTube megastar MrBeast has teamed up with tech entrepreneur Jesse Tinsley to join the bidding war. They're up against big names like Kevin O'Leary from Shark Tank and possibly even Elon Musk. The stakes are high, and the drama is real.
Skincare Brand Foxtale Raises $30 million Led by Japanese Multinational KOSÉ Corporation: Big moves from Mumbai-based D2C skincare brand Foxtale! They've secured $30M in Series C funding, led by Japan's KOSÉ Corporation, with participation from Panthera Growth Partners, Z47, and Kae Capital. These funds will help Foxtale deepen its market reach, expand categories, and supercharge R&D.
Puma Eyes 'Efficiency Program,' Adidas Could Cut Jobs: Puma is launching an "efficiency program" to streamline operations and boost profitability, while Adidas hints at potential job cuts to untangle its complex operating model. The race for optimized business strategies is on, and both brands are stepping up to reshape their game.
Walmart Clicks "Bold" on Store and E-commerce Brand Refresh: Walmart's getting a glow-up! They're rolling out a fresh look online and on their app this month, with stores joining the party soon. With Amazon hot on their heels, Walmart's stepping up its e-commerce game and turning stores into delivery hubs to woo younger, high-income shoppers. The vibe? Future-forward with a nod to their roots.
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| | Annnnd that's a wrap for this edition!
Thanks for hanging with Chase and me—always a pleasure to have you here. | If you found this newsletter helpful (or even just a little fun), don't keep it to yourself! Share ecomemailmarketer.com with your favorite DTC marketer. Let's get them on board so they don't miss next week's drops. | Remember: Do shit you love. | 🤘 Jimmy Kim & Chase Dimond |
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