Learn how to leverage first-party data to personalize campaigns, improve deliverability, and build stronger relationships with your audience—without creeping them out.L
March 25, 2025 | | You're invited! Join 350+ eCommerce marketers inside the growing eCom Email Certified Community. | NEW Episode Drop! First Party Data in Email & SMS: How Polls, Quizzes & Surveys Boost Engagement |  | First Party Data in Email & SMS: How Polls, Quizzes & Surveys Boost Engagement | EP 23 |
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| Tired of guessing what your subscribers want? The key to better engagement isn't more emails—it's better data. In this episode, we're breaking down how to collect and use first-party data through interactive content like polls, quizzes, and surveys to create hyper-personalized campaigns that actually convert. | You'll learn how to leverage first-party data to personalize campaigns, improve deliverability, and build stronger relationships with your audience—without creeping them out. We'll cover the best ways to implement polls, quizzes, and surveys to gather subscriber insights, how to segment your audience based on their responses, and share real-life examples of brands using these strategies to boost retention and revenue. | The new episode just dropped on YouTube, Spotify, and Apple—Go stream it NOW! | Here's what we're diving into: | 03:23 Understanding First Party Data
06:18 Collecting First Party Data: Polls, Quizzes, and Surveys
11:57 Tactical Application of First Party Data
17:58 Leveraging SMS for First Party Data Collection
22:05 Utilizing First Party Data: Segmentation, Dynamic Content and More
26:00 Tactical Examples for Different Industries
31:10 Tools and Technology for Data Collection
33:09 Common Pitfalls in Data Collection
35:53 Conclusion and Next Episode Preview | | As always, a special thank you to our friends at Omnisend and Nacelle for making this show possible! | ✌️ Happy listening, | Jimmy & Chase |
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