Everything you need to know about keeping your email and SMS lists clean, engaged, and high-converting
March 18, 2025 | | You're invited! Join 350+ eCommerce marketers inside the growing eCom Email Certified Community. | NEW Episode Drop! Data Hygiene for Email & SMS Marketing: Maintaining a Clean, High Converting List |  | Data Hygiene for Email & SMS Marketing: Maintaining a Clean, High Converting List - EP 22 |
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| A bloated, unengaged email or SMS list isn't just hurting your deliverability—it's costing you money. If your messages are landing in spam, your engagement is dropping, and your platform costs are rising, poor data hygiene is the culprit. | In this episode of Send It!, we break down everything you need to know about keeping your email and SMS lists clean, engaged, and high-converting. From avoiding spam traps to segmenting by engagement, they're sharing the strategies top eCommerce brands use to maintain a healthy list (and a strong sender reputation). | The new episode just dropped on YouTube, Spotify, and Apple—Go stream it NOW! | Here's what we're diving into: | 02:55 Deep Dive: Why Data Hygiene Matters
06:15 Strategies for Cleaning Your Email List
13:26 SMS List Cleaning Best Practices
17:11 3 Core Audience Segments
22:10 Bots, Spam Traps, and Bad Addresses
25:12 Cost Savings and Better Deliverability
27:31 Recap and Key Takeaways | | As always, a special thank you to our friends at Omnisend and Nacelle for making this show possible! | ✌️ Happy listening, | Jimmy & Chase |
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