The email below was sent to you from my Omnisend email account.
I migrated from Klaviyo to Omnisend, and you should too. |
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Happy Thursday!
Here's what I'm seeing regarding email marketing and copywriting this week.
This edition is full of tips and resources.
So without further ado, let's dive in: |
Email Campaign Idea - The Gift With Purchase Email: |
Email Examples:
- The Gift With Purchase Email Example 1
- The Gift With Purchase Email Example 2
Purpose/Context of Email:
Do you like high margins? Good, me too! That's why you should be sending gift with purchase campaigns, or more commonly styled as GWP campaigns. Fairly straightforward, just a campaign that tells people if they spend X, they get a free gift with their order. This is REALLY GOOD for you, because the "gift" you include might only cost you $2-5 to actually produce. It carries way more value for your audience, but is way less expensive for you.
Example 1 is from Every Man Jack. They run the GWP offer pretty often, and they're a massive brand. It must be working for them.
I also like that this brand doesn't explicitly tell you what the gift is. It's like the Kinder Surprise model of email marketing, and it's very interesting. I think that added curiosity really makes this offer even more compelling. Try this ASAP!
Example 2 is from Shein, a true DTC behemoth. Shein is the brand that came out of nowhere, and now crushes everyone. They could send an email of a gif of a person sneezing wearing one of their shirts and they'd make $25 million. I can only imagine how big this email was for them.
I do think that Shein could use the help of an agency to keep themselves from posting every collection within the same email. The GWP email could be its own feature and do just fine. Again, they don't make it clear what the free gift is, but they don't necessarily tell you it's a surprise. It's a mystery. That's why we love Shein. Segment:
- Your Engaged Subscriber Segment
Subject Line Ideas:
- Want a free gift?
- Spend X to get a free gift!
- This gift is all yours...
Preview Text Ideas:
- Just spend X!
- You were gonna do it anyway ;)
- When you spend X... |
Partner of the Week:
This email was sent to you from my Omnisend email account.
I migrated from Klaviyo to Omnisend, and you should too.
Here's why:
As a long-time customer, I have always supported Klaviyo.
But as they grew, I felt more and more disconnected.
They kept adding features, but the core functionalities didn't improve—and I knew it was time to make a change.
Enter Omnisend.
I first heard about Omnisend in 2021 and watched them from a distance.
Over the past 4 years, their platform has evolved rapidly, consistently improving its core features.
Here's what I'm loving so far: - Intuitive email builder – It's easy to use but still powerful.
- Automation flows – The UI/UX is clean and straightforward, giving me the flexibility I need.
- Forms – They're light years ahead, eliminating the need for third-party tools.
- Data & Segmentation – It feels accurate, and setting up segments is quick and painless (no confusing jargon).
Plus, their global SMS product is great and a I've found a few unique features like mailstreams, automatic list cleaning, and campaign boosting features growing on me.
With the help of my partner Jimmy Kim, we made the switch last month, and the Omnisend team made it seamless: - Automated contact migration – No headaches.
- Smooth automation transfer – I moved everything I needed (and left some behind).
- Dedicated CSM – They helped me create a strategic warm-up plan to transition smoothly without losing revenue.
And the results?
A fresh, user-friendly platform. - Big cost savings and lightning-fast support.
- Improved deliverability – Opens and clicks are up across the board.
Sometimes change is exactly what you need—and this switch has been one of my favorite decisions of 2025 so far.
If you're considering a change, I highly recommend Omnisend as your next platform.
P.S. Here's a screenshot during the migration of some of the campaign warm-ups we did:
As you can see, it went EXTREMELY WELL! |
Copywriting Resource #1 of the Week:
10 Copywriting Tips That Will Help You Make More Money: |
Copywriting Resource #2 of the Week:
5 Copywriting Tools That Feel Illegal to Know:
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Email Marketing Resource of the Week:
3 core email flows every brand needs to setup: |
Copywriting Tip of the Week:
Great copy removes doubt before your prospects even realize they have it.
How to Apply This for Your Brand:
Answer Objections Upfront: Identify the biggest concerns your customers might have and address them in your copy before they hesitate.
- Example: Instead of waiting for them to wonder, say: "Yes, it's 100% waterproof—no more spills ruining your couch."
Show Proof Before They Ask: Use reviews, testimonials, data, and guarantees to reinforce trust.
- Example: "Rated 4.9/5 by 10,000+ happy customers" or "90-day money-back guarantee—no risk, all reward."
Make the Decision Feel Effortless: Reduce uncertainty by making the purchase feel safe, easy, and low-risk.
- Example: "Try it today, pay later with Klarna—no commitment, no stress."
Remove Friction in the Buying Process: Confusion leads to hesitation. Simplify your messaging and checkout experience.
- Example: Instead of: "This product has innovative technology for advanced hydration."
- Use: "Instant hydration that lasts all day—no reapplying needed."
Remember: The less customers have to think, the faster they'll buy. Anticipate doubts, eliminate hesitation, and make saying "yes" the easiest choice. |
The World's Best Inbound Sales Rep:
Real talk: If you're in sales, marketing, or RevOps, you've probably dreamed of having an AI assistant handle lead calls and follow-ups, right?
Well, dream no more because that future is here — and it's ready to roll right now.
AI's changing the game by making every conversation faster, smarter, and a lot more personal.
But here's the thing: most teams aren't doing it right, or worse — they're not using AI at all. Maybe they don't know where to start, or they're still on the fence, but either way, they're missing out big time.
Enter Julian — 11x's new AI voice agent made for go-to-market teams. Imagine your star sales rep who never sleeps, never forgets to follow up, and can make 100 calls at once — without breaking a sweat.
Here's how Julian's going to make your life 100x easier:
- Instant lead response: No more waiting around. Julian calls new leads in seconds, making sure no one slips through the cracks.
- Real conversations: Trained on real sales calls, Julian talks like a person. Your prospects won't even realize they're talking to AI.
- Non-stop follow-ups: Julian doesn't stop at one call. It keeps the convo going, re-engages those stale leads, and sparks fresh opportunities.
- Scales your outreach: One Julian = an army of callers. It handles the busy work, while your team focuses on closing big deals.
- Always improving: Julian learns from every call, so it gets smarter over time. Your messaging keeps improving, and your strategy gets tighter.
I know this sounds like something out of the future, but trust me, it's happening now. Julian's the game-changing tool you need to level up your sales.
Ready to turn your sales team into a powerhouse?
Check out 11x.ai/julian and see how Julian can start crushing your quotas — faster and easier than ever before.
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I hope you enjoyed this edition.
Hit reply and let me know!
- Chase P.S. The email above was sent to you from my Omnisend email account.
I migrated from Klaviyo to Omnisend, and you should too.
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