an email campaign idea, copywriting resources, email marketing tips, and more
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The email below was sent to you from my Omnisend email account.
I migrated from Klaviyo to Omnisend, and you should too. |
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Happy Thursday!
Here's what I'm seeing regarding email marketing and copywriting this week.
This edition is full of tips and resources.
So without further ado, let's dive in: |
Email Campaign Idea - The FAQ Email: |
Email Examples:
- The FAQ Email Example 1
- The FAQ Email Example 2
Purpose/Context of Email:
One mistake that a lot of marketers and founders make is that they think their audience knows everything about their brand, just like they do. When we communicate with the customer, we assume that they know more than they actually do. By sending a FAQ email (especially like these examples), you can educate your customers on the basic principles of your brand, so that they'll actually understand everything you say. This would be a great email to include in a flow as well! Example 1 is from Oui The People. I couldn't screen-cap the subject line, but it was "WTF is? The FAQs Edition". It's incredibly eye-catching. You don't usually see "WTF" in your inbox. It makes your heart rate go up a little bit. The content of this email shows the questions that the audience likely has in their mind already, and makes it accessible to get answers. Well done here. Example 2 is from Feals, one of my favorite brands. You may be wondering why it says "ask us anyth". It's because the screen capture tool didn't wait for the gif to resolve. Regardless, this is a very important email for Feals to send. Feals is CBD, and their audience may not understand that it's different from THC. An older audience may feel settled by the fact that they won't be insanely high when they take Feals. An email like this can calm any nerves, which makes people purchase! Segment:
- Your engaged segment
Subject Line Ideas:
- Have questions? We got you.
- Top 5 things you didn't know about us.
- We answered these questions for you.
Preview Text Ideas:
- We're an open book.
- Let's learn about each other!
- Come check this out.
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Partner of the Week:
This email was sent to you from my Omnisend email account.
I migrated from Klaviyo to Omnisend, and you should too.
Here's why:
As a long-time customer, I have always supported Klaviyo.
But as they grew, I felt more and more disconnected.
They kept adding features, but the core functionalities didn't improve—and I knew it was time to make a change.
Enter Omnisend.
I first heard about Omnisend in 2021 and watched them from a distance.
Over the past 4 years, their platform has evolved rapidly, consistently improving its core features.
Here's what I'm loving so far: - Intuitive email builder – It's easy to use but still powerful.
- Automation flows – The UI/UX is clean and straightforward, giving me the flexibility I need.
- Forms – They're light years ahead, eliminating the need for third-party tools.
- Data & Segmentation – It feels accurate, and setting up segments is quick and painless (no confusing jargon).
Plus, their global SMS product is great and a I've found a few unique features like mailstreams, automatic list cleaning, and campaign boosting features growing on me.
With the help of my partner Jimmy Kim, we made the switch last month, and the Omnisend team made it seamless: - Automated contact migration – No headaches.
- Smooth automation transfer – I moved everything I needed (and left some behind).
- Dedicated CSM – They helped me create a strategic warm-up plan to transition smoothly without losing revenue.
And the results?
A fresh, user-friendly platform. - Big cost savings and lightning-fast support.
- Improved deliverability – Opens and clicks are up across the board.
Sometimes change is exactly what you need—and this switch has been one of my favorite decisions of 2025 so far.
If you're considering a change, I highly recommend Omnisend as your next platform.
P.S. Here's a screenshot during the migration of some of the campaign warm-ups we did:
As you can see, it went EXTREMELY WELL! |
Copywriting Resource of the Week:
5 Copywriting Rules to Maximize Conversations
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10 Reasons Why People Buy Things
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Copywriting in a Nutshell |
Email Marketing Resource #1 of the Week:
8 Reasons Why People Unsubscribe From Your Email List:
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Email Marketing Resource #2 of the Week:
6 Email Tips from $200M+ in Revenue:
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Marketing Tip of the Week:
People don't want to be sold to.
They want to feel like they discovered the solution.
How to Apply This for Your Brand:
Position Your Product as the Answer: Frame your product as the natural solution to a problem they're already thinking about.
Use a Soft, Consultative Approach: Guide them by presenting helpful information that allows them to come to their own conclusion.
Ask Questions to Spark Curiosity: Lead with questions that make them think about their own situation and guide them toward the solution.
Make It Feel Like Their Choice: When people feel in control of the decision, they're more likely to buy. Create a narrative where they discover the value for themselves.
Remember: When your marketing feels like a helpful guide instead of a pushy pitch, customers take action because they believe it was their idea.
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Copywriting Tip of the Week:
Don't just describe the product—describe the moment it changes their life.
How to Apply This for Your Brand:
Show the Transformation: Highlight what life looks like after using your product. Help them imagine the outcome, not just the features.
Example: Instead of: "Our noise-canceling earbuds block out sound."
Use: "Imagine losing yourself in your favorite playlist—no distractions, just pure sound."
Paint the Picture of Success: Use vivid, sensory language to make them feel what it's like to experience the benefits.
Tap Into Their Emotions: Connect emotionally by focusing on how your product makes them feel—whether it's relief, confidence, or excitement.
Make the Outcome Feel Real: Reinforce the feeling of success with customer stories or testimonials that mirror their desired results.
Remember: Customers don't buy products—they buy better versions of themselves. Show them what's possible, and they'll want to make that vision a reality.
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Create Your Best Content Yet:
Great content isn't about chasing virality. It's about building momentum.
I've seen this firsthand hosting podcasts like The Ecommerce Opportunity, The Dimond Download, and now SendIt.
But here's what most marketers get wrong:
They invest hours creating one amazing piece of content—and then barely scratch the surface of what it's capable of.
The secret to sustainable growth isn't more content, it's smarter distribution.
For the last 3 years, my content distribution secret has been Riverside.
Instead of grinding out endless new content, Riverside helps me leverage every piece to its fullest potential.
If you're focused on long-term growth, stop chasing more content and start creating smarter.
Have you tried Riverside yet—or are you still doing repurposing the hard way?
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I hope you enjoyed this edition.
Hit reply and let me know!
- Chase P.S. The email above was sent to you from my Omnisend email account.
I migrated from Klaviyo to Omnisend, and you should too.
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