Join 300+ eCommerce marketers in our new community—Claim our intro offer $1 for 90 days. Learn more. | | Hey it's Chase and Jimmy here! | What happens after the checkout button is clicked? | For some brands, the post-purchase experience is a well-oiled machine, guiding customers from order confirmation to brand loyalty. For others… well, let's just say there's room for improvement. | DadGang's email flow is a mix of wins and missed opportunities—strong branding, solid engagement, but also a few automation misfires that could leave customers scratching their heads. | In this breakdown, we're diving into what they got right, where they slipped up, and how small tweaks could turn a decent post-purchase journey into a seamless, loyalty-driving experience. | Also in the mix, a case study that saw 3000+% increase in revenue and our 5 AI prompts to 5x your copywriting results! Let's get into it. |
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| | 🪡 The Stitch That Holds It All Together: Naked & Famous Denim's Omnisend Success | | Naked & Famous Denim switched from Mailchimp to Omnisend, and the results speak for themselves. With an easy-to-use platform and one-on-one support, they boosted their email revenue by over 3000% and saw a 24% conversion rate on automations. From abandoned cart series to customer feedback campaigns, Omnisend made it all simpler for the team—giving them more time to focus on what they do best: crafting amazing denim and growing their brand. | Here's the skinny: | 3190% increase in revenue-per-email for customer feedback messages 19.75% of email-driven revenue comes from automated workflows $6.33 revenue-per-email for the abandoned cart series 24% conversion rate on email automations
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| | 🤣 Meme Drop | Imagine trying to explain DMARC, DKIM, and SPF to your outie. | |
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| | 🧢 DadGang's Post-Purchase Email Flow: The Wins, The Woes | DadGang's email sequence is a mix of brand energy, promos, and transactional updates. While they nail some key elements—like keeping customers in the loop and driving engagement—there are a few head-scratching moments that can easily be turned around! | A well-structured post-purchase flow should feel like an extension of the brand, guiding customers from checkout to loyalty with thoughtful touchpoints. So, how does DadGang's flow hold up? Let's break it down. | | Breaking Down the Flow | 1. Welcome to DadGang! | Reinforces the brand's identity with a bold, engaging introduction. Welcomes new subscribers/customers into the community. No immediate discount or incentive.
| ✅ Win: Sets the tone with strong branding and an inclusive community feel.
🚀 Upgrade Idea: Consider adding a personal note from the founder, a quick intro video, or an exclusive welcome perk (discount, digital gift, etc.) to drive first purchases faster. | | | 2. Thank You for Your Purchase | Confirms the purchase with a clean, simple layout. No additional engagement elements, just a standard receipt-style confirmation.
| ✅ Win: Gives customers peace of mind that their order is processing.
🚀 Upgrade Idea: Include estimated delivery time, a "what happens next" section, or an upsell opportunity—maybe a CTA to check out bestsellers or join a VIP club. | | | 3. Order on the Way! | | ✅ Win: Keeps customers informed and reduces WISMO ("where is my order?") inquiries.
🚀 Upgrade Idea: Add excitement! A fun GIF, a "Track Your Journey" animation, or a message like "Your DadGang gear is on the move—get ready to rep!" would make this email more engaging. | | | 4. Forgot Something? (Abandoned Cart Email #1) | Sent after a completed purchase, creating confusion. Pushes customers to complete a purchase that's already happened.
| ❌ Missed Opportunity: This is a clear automation misfire and can frustrate customers.
🚀 Fix: Refine automation rules to exclude customers who've already placed an order. | | | 5. Still Thinking About It? (Abandoned Cart Email #2) | | ❌ Missed Opportunity: Sending duplicate abandoned cart emails after a purchase makes the brand look disorganized.
🚀 Fix: Ensure purchase confirmations suppress abandoned cart sequences. Also, consider a follow-up that complements the purchase instead—maybe recommending related products. | | | 📩 6. Cyber Monday Promo Email | | ✅ Win: Keeps customers engaged with limited-time offers.
🚀 Upgrade Idea: Instead of a generic promo blast, tailor the message to the recipient. A "Cyber Monday Bonus for DadGang Fam" or an exclusive deal for past customers could feel more personal. | | | 7. Free Hat Promo #1 | | ✅ Win: Encourages additional purchases.
🚀 Upgrade Idea: If targeted to existing customers, frame it as a VIP reward instead of a generic promo. | | | 📩 8. Going, Going, Gone! | | ✅ Win: Drives FOMO effectively.
🚀 Upgrade Idea: If it's being sent post-purchase, suggest products that complement their recent order instead of a blanket promo. | | | 📩 8.5. Another Abandoned Cart Email | | ❌ Biggest Miss: Too many abandoned cart emails post-purchase create unnecessary friction.
🚀 Fix: The good news is this is an easy fix! Fine-tune email segmentation so customers aren't repeatedly hit with irrelevant automations. | | | 9. Free Hat Promo #2 | | ✅ Win: Promotional consistency.
🚀 Upgrade Idea: If sending multiple promos, vary the messaging—maybe use social proof, a customer testimonial, or highlight how others are styling their hats. | | | 📩 10. Order Out for Delivery & Order Delivered | A simple, effective notification. No engagement triggers beyond the tracking update. Confirms the package has arrived. No CTA for reviews, social shares, or engagement.
| ✅ Win: Keeps customers updated and reduces support inquiries.
🚀 Upgrade Idea: Add a fun "Get Ready!" section—maybe a teaser for a surprise in the package or a styling tip. | | | | Emails Received After Purchase | The full sequence includes a mix of transactional emails (order updates), abandoned cart emails (even after purchase), and promotional blasts. There's a high volume of emails in a short time frame—are customers feeling engaged or overwhelmed? (only the data truly knows!) The balance between transactional updates, engagement-driven content, and sales promos feels a bit uneven.
| ❌ Biggest Question Mark: Are too many emails being sent too close together? The abandoned cart mix-up is one issue, but the frequency of promotional emails could possibly lead to fatigue or unsubscribes.
🚀 Upgrade: Take a step back and analyze open rates, click-through rates, and unsubscribes across these emails. Does engagement drop after a certain number of emails? Are customers clicking on promos, or are they tuning out? Spacing out promotional emails and ensuring they add value—rather than just pushing another offer—could create a better experience. | | | | The Good, The Bad & The Missed Opportunities | What's Working Well | ✅ Consistent Branding – The emails align visually and tonally.
✅ Timely Order Updates – Shipping notifications keep customers informed.
✅ Strong Promo Strategy – Frequent deals keep customers engaged. | Where They Can Improve | ❌ Abandoned Cart Mishap – Fix automation rules to avoid confusing customers.
❌ Lack of Personalization – Add dynamic recommendations or tailored messaging.
❌ No Post-Purchase Engagement – Encourage reviews, UGC, or loyalty sign-ups. | | Final Verdict: A Strong Start That Needs a Bit of TLC | DadGang has the foundation for a great email flow but needs refinement. Fixing abandoned cart misfires, adding personalization, and creating a better post-delivery experience would elevate the journey from good to unforgettable. | Would you tweak your brand's post-purchase flow after reading this? | |
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| | 🧩 You've got the products, but retention feels like a puzzle. | Generic emails and one-size-fits-all promotions just aren't making the cut. What if there was a smarter way to keep your customers coming back? | Meet Raleon. 👋 | Raleon's AI-driven platform unlocks the power of automation, turning first-time buyers into repeat customers with strategies that actually work: | AI-Powered Segmentation: Automatically group your customers based on behavior, delivering tailored messages that hit home every time. Dynamic Loyalty Programs: Design reward systems that align with your brand and motivate repeat purchases. Seamless Integration: Set up Raleon with your Shopify store in a few clicks and watch your retention grow.
| Stop leaving retention to chance. Start building loyal customers with Raleon. | |
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| | 🤖 AI Power-Up: Here are 5 prompts you can steal to 5x your email copywriting results | 1. Picture-Promise-Prove-Push: "Write an email marketing campaign using the 'Picture-Promise-Prove-Push' framework to paint a picture that gets the attention and creates desire for our [product/service] in [ideal customer persona]. Describe how our product will deliver on its promises, provide testimonials to back up those promises, and give a little push to encourage the reader to take action. | 2. Star-Story-Solution: "Using the 'Star-Story-Solution' framework, please write an email marketing campaign that introduces the main character of a [story] related to our [product/service] and keeps the reader hooked. End the story with an explanation of how the star wins in the end with the help of our product. | 3. Awareness-Comprehension-Conviction-Action: "Write an email marketing campaign using the 'Awareness-Comprehension-Conviction-Action' framework to present the situation or [problem] faced by [ideal customer persona] and help them understand it. Create the desired conviction in the reader to use our [product/service] as the solution and make them take action. | 4. 5 Basic Objections: "Using the '5 Basic Objections' framework, please write an email marketing campaign that addresses and refutes the common objections of [ideal customer persona]: lack of time, lack of money, concerns that the product won't work for them, lack of belief in the product or company, and the belief that they don't need the product. Include talking points such as [unique selling point] and [desired action]." | 5. Four C's: "Write an email marketing campaign using the 'Four C's' framework to create clear, concise, compelling, and credible copy for [ideal customer persona]. Use this checklist to ensure that our message is effectively communicated and persuades the reader to take action. Include talking points such as [unique selling point] and [desired action]." |
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| | Annnnd that's a wrap for this edition!
Thanks for hanging with Chase and me—always a pleasure to have you here. | If you found this newsletter helpful (or even just a little fun), don't keep it to yourself! Share ecomemailmarketer.com with your favorite DTC marketer. Let's get them on board so they don't miss next week's drops. | Remember: Do shit you love. | 🤘 Jimmy Kim & Chase Dimond |
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