| Hey it's Chase and Jimmy here! | Turning science into sales. | When done right, educational emails don't just inform—they sell. And ARMRA's melatonin-focused email is a prime example. It's packed with science, myth-busting, and sleek visuals… but does it actually drive conversions? | This week, we're breaking it down section by section: what works, what could be stronger, and the key takeaways you can apply to your own campaigns. | Plus, scroll on to read about Meta's new updates to Advantage+ campaigns and get the low down on this week's latest hiring opportunities. | Let's get into it. |
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| | 📧 Monday Breakdown: ARMRA's Infographic Email | We're going to unpack ARMRA's melatonin-focused email. It's got science, it's got myth-busting, and it definitely looks dreamy. But does this infographic get readers excited enough to buy? Let's break it down, section by section. | Header Block | What We Love | ✔ Intriguing angle. Who doesn't love seeing a myth debunked? ARMRA starts off strong, immediately making you curious to find out what you've misunderstood about melatonin. It's smart, engaging, and makes you want to read more. | ✔ Dreamy, on-brand visuals. ARMRA's sleek product image set against a calming background instantly communicates sleep and relaxation – perfectly matching the melatonin topic and aligning with their brand identity. | ✔ Catchy tagline. "The Undercover Talent of Melatonin" is clever. It hints there's more to this common supplement than people realize, and urges users to keep scrolling. | What We'd Do Differently | ❌ Clarify the main benefit quickly. "Don't Believe the Pillow Talk" is fun but a bit vague at first glance. Something clearer like "It's Not Just for Bedtime" could quickly show the reader why this matters to them. | ❌ Use a stronger CTA. "Choose ARMRA" feels a bit disconnected as the header doesn't explain how ARMRA is related to melatonin. Something like "Learn More" – linking to a resource or landing page – would better match the educational vibe while still driving action. | 🔍 TL;DR: The header nails curiosity and intrigue, but it could use a clearer benefit upfront and a sharper, more focused CTA that aligns with the email's educational tone. | | Body Block | What We Love | ✔ Myth vs. fact format. The email clearly lays out the myth and immediately flips the script. It's easy to follow and satisfying to see misinformation corrected. It also positions ARMRA as an expert you can trust. | ✔ Friendly and educational tone. ARMRA's tone is informative without being stuffy. They make the science approachable, friendly and easy to digest. That's exactly what customers look for in wellness-focused brands. | ✔ Detailed benefits breakdown. The bulleted list highlighting different health perks clearly spells out what's in it for customers beyond sleep – gut health, immunity, cardiovascular health, metabolism, and even anti-aging. | What We'd Do Differently | ❌ Add social proof. A quick mention of how many people are already benefiting (e.g., "Loved by 10,000+ customers") or a testimonial would go a long way to convince skeptical readers. | ❌ Highlight ingredients or sourcing. Shoppers in health and wellness care deeply about transparency. Mentioning premium sourcing, quality assurance, or scientific backing more explicitly would strengthen the trust factor. | ❌ Reduce text heaviness. The block is packed with info (which is great) but it feels a bit dense. Adding small visuals or spacing out the benefits a little more could improve readability and make the benefits easier to absorb. | 🔍 TL;DR: ARMRA does an amazing job educating customers on melatonin's broader benefits. A sprinkle of social proof, transparency and a tighter layout would level it up even further. | | Footer Block | What We Love | ✔ Instant credibility with citations. Wellness buyers love knowing the science is legit. ARMRA smartly includes research citations in the footer to reassure customers and build trust. | ✔ Helpful, relevant links. ARMRA gets major points for giving customers the right links (Shop and FAQ) alongside clear social media icons. It's thoughtful and provides people with a way to stay connected with the brand beyond email. | ✔ Flexible unsubscribe options. Not every subscriber wants the same thing. ARMRA provides clear options to unsubscribe, update preferences, or check out privacy details – giving control back to the inbox owner. | What We'd Do Differently | ❌ Spice up the design. The footer feels a bit basic, especially after such engaging visuals above. A pop of color or centering the logo and tagline could make this section feel intentional rather than like an afterthought. | ❌ Infuse more brand personality. Sure, the logo's there – but where's the warmth and fun from earlier? A quick, friendly sign-off would carry the brand's personality right through the end. | ❌ Simplify the layout. There's a lot packed into a small space. Giving more breathing room around the social icons, adding spacing, or trimming unnecessary text will help readers instantly spot what matters most. | 🔍 TL;DR: The footer is functional and informative, but it's missing the energy of the rest of the email. A design boost, a bit more brand personality, and a cleaner layout would help it stand out. | | Final Thoughts: What Email Marketers Can Learn | ARMRA's email does a great job combining education with curiosity to get readers hooked. They confidently bust myths and clearly explain product benefits. A few small tweaks around clarity, social proof, and design can convert readers into eager buyers. | 3 Quick Wins to Steal for Your Next Campaign | ✅ Lead with curiosity. People love uncovering surprising facts or having misconceptions challenged. It immediately hooks attention and boosts engagement. | ✅ Back up your claims. Clearly cite research or social proof to boost confidence. Science-backed facts always outperform vague promises. | ✅ Keep visuals engaging and readable. Less text, clearer headings, and visual breaks help busy readers digest information – and then click. | ARMRA is onto something strong here. With a few small changes, this email could go from good to great. We hope this inspires your own educational emails! | |
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| | 👀 Industry Intel: Meta Introduces a Streamlined Advantage+ Campaign Setup | Meta is rolling out a new Advantage+ campaign setup flow, aiming to simplify the process for advertisers and integrate AI-driven optimizations across all sales, app promotion, and lead generation campaigns. | What's Changing? | Previously, advertisers had to choose between a manual campaign or an Advantage+ campaign. With this update, AI optimizations are automatically applied to all eligible campaigns, bringing the benefits of Advantage+ shopping and app campaigns to a broader range of advertisers. | To indicate when these AI-powered optimizations are in effect, Meta is introducing an Advantage+ on label for campaigns utilizing Advantage+ audience, placements, and campaign budgets. | Key Updates: | Advantage+ sales campaigns is the new name for Advantage+ shopping campaigns. Advantage+ leads campaigns is a newly introduced feature. Manual campaign features remain available, but narrowing your Budget, Audience, or Placements too much will disable Advantage+ optimizations. Special Ads Category campaigns (Housing, Employment, Financial services, and Social Issues/Politics) may not have full access to Advantage+ features. Existing customer budget cap is no longer available, but advertisers can manually replicate its function.
| What This Means for Advertisers | This new setup aims to help businesses maximize AI-driven performance without having to navigate complex campaign structures. While manual adjustments are still possible, the shift toward automation aligns with Meta's broader push for AI-powered ad solutions. | | Final Thoughts: The introduction of a unified campaign setup underscores Meta's commitment to AI-driven automation. While this simplifies ad creation, advertisers should monitor how these changes impact their control over audience targeting and budget distribution. | Stay tuned for further updates as more advertisers gain access to the new Advantage+ campaign setup. For instruction on new Campaign set up, click here. |
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| | 🧠 Email isn't just about sending more—it's about sending smarter. | | Most brands are stuck sending the same tired email flows—welcome, abandoned cart, post-purchase—and calling it a day. But great retention marketers know that's just the baseline. | eCom Email Certified is the course that teaches you how to turn your email list into a high-performing revenue channel. Learn the strategies that top eCommerce brands use to boost repeat purchases, maximize LTV, and actually make email your most profitable channel. | 🚀 What you'll get: | ✅ 25+ hours of actionable, step-by-step strategy
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| | 👨💻 The Hiring Vault | Email Marketing Account Manager - Remote: DOE Media Email and SMS Marketing Specialist - Holly Ridge, NC: Johnny Slicks Retention Customer Lifecycle Marketing Specialist (Consultant Role) - United States - Remote: 310 Nutrition Retention Specialist Manager - United States - Remote: Quince Anthropologie Retention Marketing Coordinator - Philadelphia, PA: Anthropologie
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| | That's a wrap for today! | Appreciate you hanging with Chase and me—hope you found something you can put to work ASAP. If you did, don't keep it to yourself! Send ecomemailmarketer.com to your favorite DTC marketer and get them in on the action. | New week, new strategies—let's make it count. Catch you next time! 🚀 | 🤘 Jimmy Kim |
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