Monday, March 10, 2025

The 20 Commandments of Email Marketing

Lessons from making over $200 million for clients

͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏  ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­

I'm doing a free virtual talk on Thursday (in 3 days). Even if you can't attend live, register to get the recording.

Happy Monday!


Today's Must-Read Content Piece:


The 20 Commandments of Email Marketing.


Lessons from making over $200 million for clients and building a 7-figure email marketing agency from scratch.


Learn them here.

 

Email Marketing Resource #1 of the Week:

Here's How to Build a Welcome Email Series That Converts New Subscribers Into Buyers:

 

Register for our FREE Virtual Event:


What if you could double your revenue without spending a single dollar more on ads?


That's the power of strategic retention marketing – and it's exactly what we'll be exploring at RETENTION REIMAGINED 2025: BEYOND THE BUY BUTTON!


This FREE 3-hour virtual summit brings together the architects behind some of DTC's most profitable retention strategies to share their playbooks, frameworks, and tactics in detail.


Bringing together the best in Ecommerce—6 retention experts + myself are going on the virtual stage to share everything we can to help you have a successful 2025. 


It's happening Thursday March 13, 2025 | 9AM-12PM PST / 12PM-3PM EST | IT'S FREE


What you'll walk away with:

  • Nurture or Die: How to Use Post-Purchase Emails To Increase Customer Retention
  • Beyond "Subscribe and Save": 6 Strategies You Haven't Heard of That Scale Recurring Revenue
  • Text to Convert: Unlocking the Power of SMS Marketing for E-Commerce
  • Fitting Retention Strategy to Your Brand Archetype (Product Categories, AOV, LTV, & More)
  • Email Engagement Strategy: When Personalization Matters & When It Doesn't
  • Email Deliverability Masterclass - What google doesn't want you to know 


These aren't growth hackers or marketing influencers—these are on the ground marketers who've built 7-8-9 figure businesses by mastering the post-purchase experience.


And I've got you locked in with a FREE ticket. 


Grab your ticket here.

 

Email Marketing Resource #2 of the Week:

Here are 7 types of content you should be creating emails for:

 

Customer Support Resource of the Week:


8 Ways You Can Improve Your Customer Support Channel:

 

Copywriting Tip of the Week:


Every word should serve a purpose.


How to Apply This for Your Brand:

  1. Make Every Word Count: If a sentence doesn't persuade, clarify, or engage, remove it. Cluttered copy loses attentionand sales.

    • Example: Instead of: "Our high-quality, durable, and stylish sunglasses are perfect for any occasion."

    • Use: "Durable. Stylish. Made for everyday wear."

  2. Cut the Fluff: Get straight to the point. Customers don't have time to read unnecessary words.

    • Example: Instead of: "This premium blender has a powerful motor that can blend all types of ingredients quickly and efficiently."

    • Use: "Blends anything. Smooth results in seconds."

  3. Be Clear, Not Clever: If your copy isn't instantly understandable, rework it. Confusion kills conversions.

    • Example: Instead of: "Experience the ultimate hydration revolution."

    • Use: "Deep hydration that lasts all day."

  4. Test for Brevity: Read your copy aloud. If a word or phrase doesn't add value, cut it.


Remember: Attention spans are short. The faster your copy delivers value, the more likely customers are to buy.

 

Copywriting Resource of the Week:


Here's a table with 6 copywriting formulas for writing effective ads:

 

Newsletter Transparency: 


Here are my newsletter stats from last week:

  • Recipients: 81,294
  • Subject Line: The Anatomy of a Profitable Email
  • Preview Text: We've developed a simple framework to help you write emails that crush ALL industry benchmarks.
  • Open Rate: 50.10%
  • CTR: 1.10%
 

Have a great week and make sure to send some emails! 


Chase

 


P.S. I'm doing a free virtual talk on Thursday (in 3 days). Even if you can't attend live, register to get the recording.


 

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Dimond LLC, 13171 Sussex Pl, Santa Ana, California, 92705

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