Here's a simple framework to help you write emails that crush ALL industry benchmarks.
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The email below was sent to you from my Omnisend email account.
I migrated from Klaviyo to Omnisend, and you should too. |
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Marketing Resource of the Week: |
7 Principles of Persuasion:
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Partner of the Week:
This email was sent to you from my Omnisend email account.
I migrated from Klaviyo to Omnisend, and you should too.
Here's why:
As a long-time customer, I have always supported Klaviyo.
But as they grew, I felt more and more disconnected.
They kept adding features, but the core functionalities didn't improve—and I knew it was time to make a change.
Enter Omnisend.
I first heard about Omnisend in 2021 and watched them from a distance.
Over the past 4 years, their platform has evolved rapidly, consistently improving its core features.
Here's what I'm loving so far:
- Intuitive email builder – It's easy to use but still powerful.
- Automation flows – The UI/UX is clean and straightforward, giving me the flexibility I need.
- Forms – They're light years ahead, eliminating the need for third-party tools.
- Data & Segmentation – It feels accurate, and setting up segments is quick and painless (no confusing jargon).
Plus, their global SMS product is great and a I've found a few unique features like mailstreams, automatic list cleaning, and campaign boosting features growing on me.
With the help of my partner Jimmy Kim, we made the switch last month, and the Omnisend team made it seamless:
- Automated contact migration – No headaches.
- Smooth automation transfer – I moved everything I needed (and left some behind).
- Dedicated CSM – They helped me create a strategic warm-up plan to transition smoothly without losing revenue.
And the results?
A fresh, user-friendly platform.
- Big cost savings and lightning-fast support.
- Improved deliverability – Opens and clicks are up across the board.
Sometimes change is exactly what you need—and this switch has been one of my favorite decisions of 2025 so far.
If you're considering a change, I highly recommend Omnisend as your next platform. |
Copywriting Resource #1 of the Week:
3 Powerful Copywriting Formulas:
How to Write Persuasive, High-Converting Copy:
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Copywriting Resource #2 of the Week:
8 Super Important Copywriting Tips:
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Steal this Email Copywriting Prompt:
This Prompt Writes Emails That Print Money
Most emails get ignored.
But the right ones don't just get read—they sell.
This formula is inspired by Gary Halbert, one of the greatest copywriters of all time. It's designed to grab attention, hold interest, and drive action.
Use it to write high-converting emails that make your customers feel like they'd be crazy not to buy.
The Prompt:
"Act as Gary Halbert, a master of direct-response copywriting. Think and write like him.
I want you to create a high-converting {type of email} for {brand name}.
The goal? {desired outcome} for {product name}.
Write in a {tone/voice} that resonates with {target audience}.
Follow these principles: - Start with an impossible-to-ignore hook.
- Tell a compelling story that builds an emotional connection.
- Pinpoint the problem your customer is facing (and why it hurts).
- Position the product as the ultimate, can't-miss solution.
- End with a clear, direct CTA that drives immediate action.
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| Section | Email Content |
|------------|----------------|
| Subject Line Options | {3 engaging subject lines} |
| Preheader | {Compelling one-liner to boost open rates} |
| Hook (Opening Lines) | {First 2-3 sentences that stop the scroll} |
| Story & Problem Setup | {A short, engaging story that relates to the problem} |
| Solution & Product Tie-In | {Why this product is the answer} |
| Call-to-Action (CTA) | {A direct, clear CTA that drives action} |
This isn't about writing emails.
It's about writing messages so powerful they make people reach for their wallets."
Try it. Test it. And let me know how much money it makes you." |
This is happening TOMORROW:
Industry experts behind email/sms marketing for top brands like goop, Curology, Good American are pulling back the curtain on how they use personalization, segmentation, and (good) data to maximize ROI.
Join this live, insider conversation—no slides, no fluff—just real-world strategies you can apply to your email & SMS programs right away.
📅 TOMORROW (March 4, 2025) | 10 AM PT / 1 PM ET
What you'll take away:
✅ Optimize owned channels—what brands often overlook and how data fuels smarter decisions
✅ Emerging trends—personalization & segmentation email/sms strategies working right now
✅ Live Q&A—ask the experts in real-time
Register for free right now so you don't forget about this awesome virtual event.
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Newsletter Transparency:
Here are my newsletter stats from last week:
- Recipients: 78,781
- Subject Line: 5 principles of human nature that every copywriter must know
- Preview Text: To make more $$$
- Open Rate: 51.67%
- CTR: 1.30%
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Have a great week and make sure to send some emails!
- Chase
P.S. The email above was sent to you from my Omnisend email account.
I migrated from Klaviyo to Omnisend, and you should too.
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