Strategies, timing and automations you need to drive revenue
March 04, 2025 | | Big News: You're invited to our next Retention Summit! Claim your free seat here | NEW Episode Drop! The Secret to Higher AOV: Cross-Selling and Upselling with Email & SMS in eCommerce |  | The Secret to Higher AOV: Cross-Selling and Upselling with Email & SMS in eCommerce - EP20 |
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| Customer acquisition costs have risen 60% in the last five years—which means squeezing more revenue out of each purchase is more important than ever. One of the best ways to do that? Boosting your Average Order Value (AOV). | In this episode, we give you a masterclass in using cross-sells and upsells to increase AOV. We'll walk through the exact strategies, timing, and automations you need to seamlessly integrate these tactics into your retention marketing. | The new episode just dropped on YouTube, Spotify, and Apple—Go stream it NOW! | Here's what we're diving into: | 00:00 Introduction to Cross-Selling and Upselling
00:57 Celebrating Podcast Milestone
02:39 Strategies for Cross-Selling and Upselling
10:08 Email Structure and Flow for Cross-Selling
16:25 SMS Flow Structure for Cross-Selling
17:43 Developing a Cross-Sell and Upsell Content Calendar
35:16 Practical Examples of Seasonal Bundles
39:22 Measuring Success Beyond AOV
43:43 Conclusion and Next Steps | | As always, a special thank you to our friends at Omnisend and Nacelle for making this show possible! | ✌️ Happy listening, | Jimmy & Chase |
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