Join 350+ eCommerce marketers in our new community—Claim our intro offer $1 for 90 days. Learn more. | | Hey it's Chase and Jimmy here! | Building an email list that actually works for you? It's harder than it used to be. With rising ad costs and customers becoming more selective about where they share their email, the old tactics just don't cut it anymore. | But don't worry — we've got 5 proven, actionable strategies to grow your list without the headache (or hefty price tag). From interactive quizzes to loyalty programs and even sneaky QR codes, these real-world examples will help you build a list full of engaged, ready-to-buy subscribers. | Plus, scroll on for the latest feature announcements from Omnisend and Alexa Kilroy's argument for why having an on-site gift section is an easy win. | Let's dive in! |
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| | 📶 Omnisend's Q1 Features: Bigger, Bolder, Better |  | NEW Omnisend Features That Will Blow Your Mind in 2025! |
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| Omnisend has been hard at work to deliver powerful new features designed to drive better results. From AI-powered subject line testing to customizable multi-step forms, Omnisend's Q1 updates make it easier to connect with customers and optimize your campaigns. | Here's the low-down: | Enhanced Campaign & Workflow Reports: Get deeper insights with new charts, data segmentation, and flexible date tracking, allowing for more effective decision-making. Customizable Multi-Step Forms: Increase conversions with fully customizable forms, now offering advanced features like skipping steps and personalized questions. AI-Powered Subject Line A/B Testing: Automatically test multiple subject lines and optimize email performance using AI-driven insights to boost open rates. Shopify Discount Improvements: Seamlessly apply Shopify discount codes directly within your emails, streamlining the customer journey for better conversion. New Integrations: Joy Loyalty & Poper: Unlock even more customer engagement tools with integrations for loyalty programs and pop-ups. Advanced Workflow Triggers & Segmentation: Improve targeting with new workflow triggers and enhanced segmentation options for more personalized marketing.
| Why Omnisend? | Omnisend's all-in-one platform helps you automate, optimize, and track your marketing efforts to drive more sales and retention. Get started for free today! | |
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| | 💡 Knowledge Drop: | Alexa Kilroy turned her personal shopping experience into actionable insights with a simple yet effective piece of advice on why your site needs a dedicated gift section. Watch her video to learn more! |  | Alexa Kilroy @AlexaKilroy |  |
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My hill to die upon: if you have a highly giftable product, you NEED a dedicated gifting section in your store navigation. If you sell chocolate, skincare, candles, flowers - literally anything someone might gift - this is non-negotiable. Nightmare fuel shopping experience I | |  | | | 5:40 PM • Apr 1, 2025 | | | | | | 46 Likes 3 Retweets | 7 Replies |
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| | 📧 5 Proven Ways to Grow Your Email List (+ Examples) | Let's face it: list growth used to be easier. | But paid ads are now expensive. Generic pop-ups don't cut it anymore. And customers are more intentional about who they share their contact with. | So how do you fill your list with people who actually want to hear from you without breaking the bank? Here are 5 smart ways to do that (with real-world examples you can steal!) | 1. Build an interactive quiz | Unlike static forms, quizzes are fun to fill out for your site visitors. | They're also one of the smartest ways to collect zero-party data (that's data people actually want to give you). | Take Annmarie Skin Care's "Skin Quiz", for example. | | | It asks you a few thoughtful questions to help you build a custom routine – all while gently scooping up your email address along the way. | Quizzes also let you collect segmentation-ready data at the point of signup. It's gold for personalized marketing. | Bonus points if your post-quiz flow includes tailored email content based on their results. It helps solidify trust and makes them feel good about sharing their details with you. | 2. Launch a loyalty program | Your most loyal customers are your best brand advocates. So why not make them your best acquisition channel, too? | That's exactly what Pourri does with their rewards program "The Funk Factory". | | Customers earn tokens for all kinds of actions – following on social, leaving a review, and yes, simply signing up – which they can redeem later for exclusive perks. | Why does this work? Loyalty programs add emotional value to a transactional relationship. They also keep your list engaged long after the first purchase. | 3. Offer an incentive for subscribing | People love a deal, especially when they're already browsing. A good ol' sign-up incentive also makes the email exchange feel fair – value for value. | You don't need a huge discount, just a good reason. Try: | | For example, Lululemon's pop-up offers 15% off on your first order when you sign up for email. It's clean, it's tempting, and it works. | | Pay attention to timing and design. Use exit-intent or scroll-triggered pop-ups. Make it easy to close. And make the offer too good to ignore! | 4. Enable back-in-stock notifications | When something's sold out, your first thought might be, "Ugh, lost sale." | But smart marketers know that sold out can be a lead magnet. | Allbirds nails this with their "Get Notified" buttons. When a product sells out, visitors can sign up to get an email as soon as it's back. | | Sounds simple, but this strategy grows your list with very high-intent shoppers. | Use those sign-ups to fuel automated "Back in Stock" alerts. Better yet, segment these subscribers to create hype for future drops or launches. | Pro Tip: Don't just send an "it's back" email. Include personalized product recs and upsell offers to squeeze the most juice out of your campaigns. | 5. Add a QR code to your packaging | QR codes are one of the easiest ways to grow your email list, especially if you ship physical products. Here's the idea: | Your customer opens their package. They're excited. They're loving what they see. Inside, there's a little card with a QR code that says: | "Scan me for 10% off your next order!" | | They scan. They sign up. You've got a new subscriber, just like that. | It's super low effort (for you and your customer). Plus, it adds a fun surprise to the unboxing experience. You can add QR codes on: | | Pro Tip: Use a special landing page just for these QR sign-ups so you can track how many subscribers come from it. You can even tag them in your email tool and send a follow-up. | The Bottom Line? Make It Worth Their While | List growth doesn't have to be pushy or pricey. | Give people a reason to join, show up with value, and meet them where they are. Do that, and your email list won't just grow – it'll work. | Quick Recap: 5 Ways to Grow Your List | ✅ Quiz: Fun, interactive, and perfect for personalized follow-ups.
✅ Loyalty program: Turn fans into list-builders by rewarding them for sharing and subscribing.
✅ Sign-up incentive: A little discount, free shipping or early access = a big boost in sign-ups.
✅ Back-in-stock alerts: Capture high-intent shoppers and send them alerts, upsells and future campaigns.
✅ QR codes on packaging: Surprise and delight your customers with an easy, scannable path to your list (plus a sweet offer). | Build smarter, not louder. Your future subscribers will thank you. |
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| | 💸 Avoid Costly Sales Tax Mistakes with Kintsugi | | Sales tax errors can be a nightmare for businesses, leading to penalties, audits, and unnecessary headaches. With so many moving parts, even a small mistake can snowball into a significant issue. Kintsugi helps you stay compliant by automating your tax calculations, filings, and exemption management—so you can avoid these common errors. | These are the most common sales tax mistakes Kintsugi helps you avoid: | Overlooking Consumer Use Tax: Missed taxes on out-of-state or online purchases that often go unnoticed. Missing or Incorrect Exemption Certificates: Outdated or missing certificates can lead to unwanted tax liabilities during audits. Assuming Marketplaces Handle Taxes for You: Many businesses misunderstand their tax responsibilities on platforms like Amazon or Shopify. Applying Incorrect Sales Tax Rates and Rules: With ever-changing tax rates and rules, mistakes can result in audits and costly penalties. Filing the Wrong Sales Tax Documents: Incorrect forms lead to processing delays, missed deadlines, and potential fines. Missing Filing Deadlines: Late filings can trigger penalties and audits that harm your business. Neglecting Changing Sales Tax Nexus Laws: Failing to track evolving nexus rules can lead to non-compliance in new states. Misclassifying Products and Services: Incorrect classifications can lead to tax errors and customer overcharges.
| Kintsugi simplifies sales tax compliance by ensuring accurate tax rates, on-time filings, and proper exemption management, so you can avoid these costly mistakes and focus on growing your business. | |
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| | 🔥 DTC wins: | Adidas brings back Originals Golf with their 2025 collection that launched on April 3rd. Inspired by retro 70s and 80s golf fashion, the new threads feature the iconic Trefoil logo and bring bold back onto the course. | |
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| | Annnnd that's a wrap for this edition!
Thanks for hanging with Chase and me—always a pleasure to have you here. | If you found this newsletter helpful (or even just a little fun), don't keep it to yourself! Share ecomemailmarketer.com with your favorite DTC marketer. Let's get them on board so they don't miss next week's drops. | Remember: Do shit you love. | 🤘 Jimmy Kim & Chase Dimond |
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