Your email audits and agency structure are leaving money on the table—on April 8, we'll show you how to fix that. Register Here! | | Hey it's Chase and Jimmy here! | Ever buy from a brand and feel like the experience ends the moment you check out? Good post-purchase emails keep the momentum going—great ones turn a one-time buyer into a lifelong fan. | This week, we're putting Battlbox's post-purchase flow under the microscope. Does it live up to the brand's rugged, adventure-driven identity? We're breaking down what works, what's missing, and how a few smart tweaks could take it to the next level. | Plus, in our AI Power-Up, we're diving into a prompt that helps brands "voice match" their copy—because nothing kills engagement faster than an email that feels off-brand. | Let's get into it. |
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| | 💸 2025 Agency Drill Book: How to win & retain clients | | Most email audits fail because they're treated like a checklist—not a revenue-generating tool. | If you're running email for clients, your audit process should be making you money, not costing you clients. On April 8th, Chase & Jimmy are going to fix that! We're joining Omnisend and friends for their upcoming webinar to show you how to turn audits into a high-impact, revenue-driving tool. | What we're covering: | ✅ How to find & fix money leaks fast
✅ The #1 mistake agencies make with audits
✅ How to use audits to close bigger retainers | Use our link below to register for FREE! We'll see you on April 8 at 8 AM PT | 11 AM ET. | |
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| | 🤣 Meme Drop | Ya know… for scientific purposes… | |
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| | ⚔️ Battlbox's Post-Purchase Flow: Wins, Tweaks, and How to Elevate the Experience | When you buy from a brand like Battlbox, you expect an experience that matches their rugged, adventure-driven identity. The email sequence that follows your purchase should feel like an extension of that journey—fueling excitement, reinforcing the brand's voice, and maybe even nudging you toward that next order. | So, how does Battlbox's post-purchase flow hold up? Let's gear up and break it down. | | Breaking Down the Flow | 1. Your Order is Confirmed & Your Order is On The Way | Confirms the purchase with a clean, direct layout. No additional engagement elements, just a receipt-style confirmation.
| ✅ Win: Provides peace of mind that the order went through without unnecessary fluff. | 🚀 Upgrade Idea: Add a line or two that builds excitement—maybe a "Your adventure starts now" message or a teaser about what's ahead. Even a subtle upsell ("Gear up for your first mission—check out these essentials") could work here. | | | 2. What's Inside Your Battlbox? | | ✅ Win: Solidifies the sense of belonging to an adventurous community. | 🚀 Upgrade Idea: Consider a quick welcome video, a personal note from the founder, or a members-only perk to get new customers even more excited about the brand. | | | 3. Your Shipment Is Out For Delivery & Your Shipment Has Been Delivered | | ✅ Win: Keeps customers informed and reduces "where's my order?" (WISMO) inquiries. | 🚀 Upgrade Idea: Add a fun GIF or a countdown—something that makes this email feel more exciting. A message like "Your adventure kit is on the move—get ready to unbox your next mission!" would add personality. | | | 4. The Battlbox Blueprint | This email introduces content, offering a deeper dive into survival skills and gear usage. Not directly tied to the customer's specific order but adds educational value.
| ✅ Win: Provides useful content that aligns with the brand's expertise. | 🚀 Upgrade Idea: Personalize this! If a customer purchased a specific box or item, reference how they can use it in the wild. "Here's how your gear can help you tackle your next challenge." | | | 5. What's Inside Your Battlbox? | | ✅ Win: Creates urgency and drives additional sales. | 🚀 Upgrade Idea: If targeting recent buyers, position this as a VIP offer or a special deal just for them. Something like, "Since you just geared up, here's an exclusive deal to complete your kit." | | | 6. Your Mission Awaits! | | ✅ Win: Strong brand voice that makes Battlbox feel like more than just a store—it's a lifestyle. | 🚀 Upgrade Idea: Tie this into previous orders. If someone just bought a survival kit, suggest mission ideas they can take on with it. | | | 7. Members-Only – Exclusive Perks | | ✅ Win: Reinforces brand exclusivity and builds long-term loyalty. | 🚀 Upgrade Idea: If the goal is retention, this should come after the first experience with the product. A "Hope you're loving your first box! Here's how to get even more out of your gear" approach could work better. | | | The Good, The Bad & The Missed Opportunities | What's Working Well | ✅ Consistent Branding – The emails all align visually and tonally with the Battlbox brand.
✅ Timely Order Updates – Shipping and confirmation emails are clear and reliable.
✅ Strong Engagement Strategy – The Blueprint and Mission emails create more touchpoints beyond just sales. | Where They Can Improve | ❌ Lack of Personalization – Emails could be more tailored to each customer's purchase.
❌ More Post-Purchase Nurturing Needed – Instead of pushing another sale, there's an opportunity to deepen engagement (UGC, challenges, social sharing).
❌ Timing of Promos – Flash sales and member offers could be better spaced to feel more relevant and less like a generic blast. | | Final Verdict: A Strong Foundation with Room to Elevate | Battlbox's post-purchase emails capture the essence of the brand, making the shopping experience feel like an adventure. But with a few strategic tweaks—like personalizing content, refining the timing of promos, and adding engagement triggers post-delivery—the experience could go from solid to unforgettable. | If you're in the business of keeping customers engaged, take a page from this breakdown. Are your post-purchase emails reinforcing your brand, building excitement, and turning buyers into long-term fans? If not, it might be time to recalibrate. | Would you tweak your brand's email flow after reading this? Drop a comment and let's talk email strategy! |
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| | 🌴 Hang with Jimmy and Chase in Miami | | We are 90% sold out for Commerce Roundtable Miami! Will you be one of the lucky ones to score the final spot? | Join the best of DTC in Miami on April 25th and experience: | Stunning Venue: A jaw-dropping venue with 360° views of the Miami River & skyline. | Top-Tier Speakers & Panels: Learn from the brightest minds in DTC, eCommerce, and retail. | Unmatched Dining: Forget conference food—stay fueled with world-class catering. | High-Impact Networking: Rub shoulders with 240+ industry leaders, founders, and operators. | The Ultimate Vibes: From pre-parties to rooftop happy hours—because business should be fun. | Meet Jimmy and Chase in Miami—Get your ticket today! | We'll see you in 22 days... | |
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| | 🤖 AI Power-Up: The "Voice Match" Prompt for Brand Consistency | Ever feel like AI-generated copy sounds a little… off? Like it's close but missing that you factor? That's because AI doesn't automatically write in your brand's tone—it needs a little help. | Here's the fix: | Use a "Voice Match" prompt to train AI to sound like you. | How It Works: | Instead of asking AI to just write an email, have it analyze your brand's existing copy first. | 🛠️ Steal this prompt: | "Analyze the following writing sample and mimic its tone, style, and structure to write an email campaign for [product/service]. Here's the sample: [insert example]. Now, write an engaging email with the same voice that promotes [offer/message]." | Why This Works: | ✅ Ensures consistency across all AI-generated content.
✅ Helps maintain your unique brand personality.
✅ Makes AI adapt instead of writing in a generic style. | Pro Tip: | For best results, feed AI a few different writing samples—like past emails, landing pages, or social posts. The more examples it has, the better it will learn your style. | Now, next time you generate an email, it won't just sound good—it'll sound like you. 🎯 | Want to take it further? Try this technique for social captions, blog posts, or even ad copy. 🚀 |
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| | Annnnd that's a wrap for this edition!
Thanks for hanging with Chase and me—always a pleasure to have you here. | If you found this newsletter helpful (or even just a little fun), don't keep it to yourself! Share ecomemailmarketer.com with your favorite DTC marketer. Let's get them on board so they don't miss next week's drops. | Remember: Do shit you love. | 🤘 Jimmy Kim & Chase Dimond |
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