Join 350+ eCommerce marketers in our new community—Claim our intro offer $1 for 90 days. Learn more. | | Hey it's Chase and Jimmy here! | Earth Day campaigns are easy to feel good about. | But getting them to perform? That's the real challenge. | Finn's Earth Day email nails the vibes—mission-driven, playful, and perfectly on brand. But under the surface, it's a lesson in how even feel-good emails need a little conversion punch. | In this teardown, we break down what worked (and what could work harder) across the header, body, and footer. | Scroll for actionable takeaways you can steal for your next promo—Earth Day or not. Plus, this week's hiring opps and the latest updates in the tech world. | 👇 Let's get into it. |
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| | 📣 Omnisend Live: How Vyber Media Turned Email Into a $1.5M Channel | | Join Omnisend and special guest Jesse Kay, Founder & CEO of Vyber Media, for an exclusive webinar and live Q&A. | Jesse's agency helped scale an 8-figure DTC sports brand—and he's breaking down the exact strategies they used to do it, including: | ✅ Growing an email list from 15K to 146K in 24 months
✅ Building an SMS list from 0 to 30K
✅ Driving $1.5M in annual revenue (with 55% YoY growth!) | Get your questions ready—Jesse's answering them live. | |
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| | 📨 Finn's Earth Day Email: Good Vibes That Could Sell Harder | | Finn goes full green for Earth Day – and not just with their branding. Making a strong case for eco-friendly supplements, this email is all about showing up for the planet and your pup. But is this Earth-loving email optimized for conversions? Let's break it down. | Header Block | What We Love | ✔ Eco-friendly vibes. The header sets the tone immediately. It signals that sustainability is baked into Finn's DNA, not just a one-day campaign. For mission-driven customers, this message hits the mark fast. | ✔ Feel-good visuals. A dog, a human, and some green grass? It's practically a serotonin boost. The imagery + supplements box captures Earth Day and Finn's brand spirit – playful, caring, and wholesome. | ✔ Clear, actionable CTA. "Shop sustainable supplements" ties the theme and product together in one clean line. Unlike a generic "Shop Now", it communicates what's being offered and why it matters. We also love the subtle arrow icon that invites clicks! | What We'd Do Differently | ❌ Clarify the headline. "We don't stop on Earth Day" sounds thoughtful, but it leaves you wondering... stop what? A clearer line like "Earth Day is every day at Finn" would get the message across without the head tilt. | ❌ Add some urgency. Earth Day only comes once a year – and this promo probably does too. A little nudge like "Today only!" or "Ends April 22" could help drive quicker action. | ❌ Make the discount pop. There is a 15% off code, but it's tucked away in a tiny banner at the top. This is a big Earth Day deal! Give it a moment – maybe a bold badge or a pop of color under the hero – to really make it stand out. | 🔍 TL;DR: The header sets a great tone and leads with purpose, but it could pack more punch with a clearer headline, stronger urgency, and a more obvious spotlight on the discount. | | | Body Block | What We Love | ✔ Visual comparison chart. The side-by-side "Finn vs Others" visual instantly draws attention to their value prop. You don't even need to read – just scan and feel good about buying the better option. | ✔ Discount callout + second CTA. The 15% off code is finally getting the love it deserves here, paired with a big, bold "Shop now" button. It's clear, actionable, and keeps the email moving in the right direction. | ✔ Smartly placed trust badges. Certifications like GMP, Plastic Negative, and more sprinkled at the bottom reassure customers, and quietly support Finn's claims with proof that they know what they're doing. | What We'd Do Differently | ❌ Tell us what the supplements do. The eco-packaging is great, but what's inside the tin? Gut health? Shinier coats? Allergy support? A few quick benefits would help people understand why they (and their dogs) need this in their lives. | ❌ Sprinkle some customer love. You've got the badges, now bring in the humans. Even just one cute review (e.g. "Helped my rescue pup with digestion!") can go a long way in building trust and adding personality. | ❌ Include a benefit-driven headline. The body jumps straight into the comparison chart with no context or setup. A quick line like "Why Finn is the cleaner, smarter choice" would help frame the section and keep the scroll flowing naturally. | 🔍 TL;DR: The body has strong visual storytelling and trust signals, but it could use a little more focus on the actual product, some real customer voices, and a headline to set the scene. | | | Footer Block | What We Love | ✔ Short and functional. The footer gets to the point quickly without unnecessary scroll bloat. It includes the right essentials without turning into a legal block of doom. | ✔ Consistent brand voice. From start to finish, Finn sounds like Finn. "Who's a good human?" followed by "we love your dog" is playful, sweet, and totally on-brand. | ✔ Social and website links. Not ready to buy yet? No problem. Giving subscribers the option to dig deeper or stay engaged with the brand beyond email is smart long game thinking. | What We'd Do Differently | ❌ Where's the logo? The tone + visuals is on point, but the actual brand mark is nowhere to be found in the footer. Sticking the logo here would add a final brand touchpoint before exit. | ❌ Clean up the layout. Everything's mushed together a bit too tightly. Giving the links some breathing room (or even adding a simple divider between sections) would make this section easier to scan and more pleasant to look at. | ❌ Give readers options. The unsubscribe link is fine, but what if someone just wants fewer emails, not no emails? A "manage preferences" option would build trust and give Finn a better shot at keeping subscribers long-term. | 🔍 TL;DR: The footer is short, sweet, and vibe-y, but it could benefit from a little cleanup, a logo, and a reader-friendly unsubscribe experience. | | | Final Thoughts: What Email Marketers Can Learn | Finn's Earth Day email does a lot right: it's feel-good, value-packed, and aligned with the brand's mission. But even purpose-driven emails need to drive action. | With a clearer headline, more promo energy, and some light design tweaks, this one could go from solid to seriously high-converting. | 3 Quick Wins to Steal for Your Next Campaign | ✅ Use a "vs." block. Visual comparisons are one of the fastest ways to tell a story, especially when you're showing how your brand is the better choice. | ✅ Don't hide your offer. If you're giving a discount, shout about it. Add it to your header, use a badge, or drop it right under the hero image. | ✅ Bring your benefits forward. Don't let your product get lost in the mission. Show what it does as much as what it stands for. | Bookmark this for your next seasonal campaign – it's one to learn from! |
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| | 📧 Built to convert. Backed by experts. | | The eCom Email Certified course isn't just theory. It's everything you need to actually do the job—and do it well. | Created by pros who've helped hundreds of eCommerce brands scale retention, this course gives you the tools, templates, and tactics to grow repeat revenue without guessing what works. | Here's what makes it different: | ✅ eCommerce-specific training (no fluff, no filler)
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| | 👀 Industry Intel: AI agents, ad shifts, and platform power moves | From Amazon's AI checking out for customers to Canva creeping into your spreadsheets, here's what's shaking up the digital marketing world this week. | Amazon's AI will shop for you (literally) | Amazon is piloting a "Buy for Me" agentic AI feature that doesn't just recommend products—it actually completes the checkout process on third-party websites. Think of it as a personal shopping assistant that executes the transaction for you, even outside of Amazon's own platform. | 💡 Why it matters: This is a major step toward autonomous commerce—where AI doesn't just recommend products but acts on consumer intent. Brands need to think beyond just targeting people and start considering how to target AI agents. | BeReal joins the ad chat | The photo-sharing app known for its no-filter, post-once-a-day model is entering the ad world. With 40 million monthly users and a highly engaged Gen Z base, BeReal is starting to offer in-app ad placements in the U.S.—opening a new channel for performance and brand campaigns alike. | 💡 Why it matters: As polished content fatigue grows, BeReal opens up a new playground for raw, authentic storytelling. Early adopters could win big with creative that blends in without feeling like an ad. | Meta's AI now trains on public EU content | Meta just announced that it will begin training its AI models on publicly shared Facebook and Instagram content from users in the EU. The company says the move will help improve AI-generated features like text, images, and customer service tools across its platforms. | 💡 Why it matters: This unlocks region-specific data to power smarter Meta AI tools—but it also raises questions around user privacy and consent. Marketers should be aware of both the capabilities and the PR risks. | Google supercharges Gemini for businesses | At its Cloud Next event, Google unveiled major updates to its Gemini AI, including the introduction of "agentic" AI—tools that can handle multi-step tasks across Workspace apps like Gmail, Docs, and Sheets. These updates position Gemini not just as a helper, but as a true digital coworker. | 💡 Why it matters: The promise of "AI teammates" is becoming real. Expect Gemini to play a bigger role in automating research, reporting, and repetitive creative tasks across marketing teams. | Canva levels up with AI + Sheets | Canva is stepping beyond creative design by adding AI-powered assistants, basic coding tools, and spreadsheet capabilities to its platform. These updates bring Canva into closer competition with Notion, Google Workspace, and even Airtable. | 💡 Why it matters: Canva is making a bold play to become the all-in-one workspace for marketers, creators, and small teams—combining visuals, content, and planning under one roof. | OpenAI retires GPT-4 model in ChatGPT | OpenAI confirmed it's phasing out the standalone GPT-4 base model in ChatGPT as it transitions to more advanced multi-modal models. Users will still have access to its capabilities, but through newer, unified model experiences. | 💡 Why it matters: If GPT-4 has been powering any part of your marketing workflow, now's the time to evaluate what's changing and test what comes next. The AI arms race isn't slowing down. |
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| | 👨💻 The Hiring Vault | Ecommerce Manager - Los Angeles, CA: Elle & Riley Retention Marketing Specialist - Santa Monica, CA: FIGS Dickies: Manager, Digital Marketing (Americas) - Costa Mesa, CA: Dickies® Digital Content Coordinator - Los Angeles, CA: Lulu and Georgia eCommerce Marketing Coordinator - Boca Raton, FL: CELSIUS Email Marketing Assistant - New York City Metropolitan Area: Theory Marketing Coordinator - New York, NY: KITH
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| | That's a wrap for today! | Appreciate you hanging with Chase and me—hope you found something you can put to work ASAP. If you did, don't keep it to yourself! Send ecomemailmarketer.com to your favorite DTC marketer and get them in on the action. | New week, new strategies—let's make it count. Catch you next time! 🚀 | 🤘 Jimmy Kim |
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