Your email audits and agency structure are leaving money on the table—on April 8th, we'll show you how to fix that. Register Here! | | Hey it's Chase and Jimmy here! | Some emails look great but a great design doesn't always mean great conversions. Today we're dissecting GIGANTIC'S browse abandonment email. | Bold branding? Nailed it. Eye-catching design? Absolutely. But does it bring shoppers back to buy? We're breaking down what works, what doesn't, and three easy wins you can steal for your own emails. | And while we're on the topic of grabbing attention—this week's Industry Intel is packed with updates from Apple, Instagram, TikTok, and YouTube. | Plus, stay up to date with the latest retention marketing opportunities in today's Hiring Vault. | Catch all the details inside. |
|
| | 🚀 [Free Access] Scaling your agency shouldn't mean more chaos. | | The best agencies don't rely on guesswork—they follow a proven playbook. Tomorrow, Chase and I are going live at Omnisend's 2025 Agency Drill Book webinar with top email & agency experts to share the exact strategies that keep agencies profitable, efficient, and growing. | Here's what you'll learn: | 🔥 Nick Shackelford – Structuring your agency for growth without chaos | 🔥 Sydney McCarthy – The client retention strategy that actually works | 🔥 Jesse Kay – Expanding your services without breaking your workflow | 🔥 Chase Dimond & Jimmy Kim – The email audit process that drives revenue | There are a few spots left! Register free today and we'll see you tomorrow morning. | |
|
| | 🛒 GIGANTIC!'s Browse Abandonment Email: A Timely Reminder With Room to Convert | This browse abandonment email from GIGANTIC! is bright, loud, and dripping with brand flavor. It checks a lot of boxes design-wise, but does it really do a good job of nudging window shoppers back to the site? Let's break it down. | | Header Block | What We Love | ✔ Big, bold, and on-brand visuals. The yellow background, chunky fonts, and high-contrast design are unmistakably GIGANTIC! They also stop you mid-scroll, which is exactly what a re-engagement email should do. | ✔ All four bars in the spotlight. Great call for a browse abandonment email. If someone didn't know how many flavors were available, they do now – and they might spot something they missed. | ✔ Hard-to-miss CTA. Large button, high contrast, bold text. The "Keep Browsing" CTA is actionable, well-placed, and easy to tap, especially for mobile users scrolling quickly. | What We'd Do Differently | ❌ Proofread before hitting send. "Not-to-sweet" and "Collossaly" are small mistakes, but they can shake trust, especially for new customers seeing the brand for the first time. Clean copy free of typos = confident, high-quality brand. | ❌ Drop a hint of urgency. The tone is fun, but there's no reason to click now. A line like "before they're gone" or "limited stock" could be all it takes to drive faster action. | ❌ Make it feel more personal. The email doesn't reflect anything the shopper actually looked at. Even a simple "Still thinking about Salted Peanut?" would make it feel tailored, not templated. | 🔍 TL;DR: Visually, this email is on point. Adding a bit of urgency, fixing those typos, and layering in some personalization would pull more browsers back in. | | Body Block | What We Love | ✔ Benefits take center stage. GIGANTIC! tells you exactly why these bars are worth your attention. Low sugar, real ingredients, plant-based? That's the good stuff. | ✔ Fun copy with character. "Practically salads," "No dark secrets." This is copywriting with personality – educational and entertaining. Every line is on-brand and snackable. | ✔ Visual layout keeps things digestible. The icons, short blurbs, and grid structure make it super easy to skim on any device. Great for users who don't read every word. | ✔ Secondary CTA is a nice touch. "Try 'em all" fits the tone, and landing it right after the benefits stack is smart. It gives readers a next step after they've seen the value. | What We'd Do Differently | ❌ Trim down the text. While the voice is great, the copy is a bit dense, especially on smaller screens. Shorter blurbs or more visual breathing room would boost readability. | ❌ Still no reason to come back now. This section reinforces why the product is good, but doesn't tell you why today's the day to buy. A mention of a discount or perk could change that. | ❌ Social proof is missing. This is the perfect place to drop in a short review, star rating, or testimonial. It builds trust and reassures hesitant shoppers that they're making a great choice. | 🔍 TL;DR: The body brings personality and solid product positioning. Tighter copy, a little customer love, and a reason to act now could seal the deal for more first-time buyers. | | Footer Block | What We Love | ✔ Minimal and practical. No clutter or long disclaimers – just the essentials, clearly presented. It keeps the focus on the product and makes the whole email feel polished. | ✔ Includes social and site links. For people who aren't ready to buy, clicking through to Instagram, Facebook, or the main site is a softer path back into the brand. | ✔ Unsubscribe or manage preferences. That's not just good UX. Giving subscribers control builds long-term trust, keeps your list healthy, and reduces unsubscribes. | What We'd Do Differently | ❌ Sprinkle more brand personality. The oversized cropped "GIGANTIC" design at the bottom feels more like a layout glitch than intentional branding. A smaller logo and tagline would feel more polished and purposeful. | ❌ Offer a way to get support. A "Need help?" link or customer service email would reassure hesitant shoppers who have a question or concern. It's a tiny detail that can remove a lot of friction. | ❌ Share resources for deeper discovery. Some people aren't ready to check out, but they are willing to keep learning. Adding links to the blog, FAQs, or flavor guides in the footer could keep them engaged until they're ready to buy. | 🔍 TL;DR: The footer is functional and clean, but a little more brand flair and a few supportive touchpoints could give it purpose beyond just being the end of the email. | | Final Thoughts: What Email Marketers Can Learn | GIGANTIC! offers a solid example of a browse abandonment email that leans into strong branding. It does a great job of reminding shoppers who they are and what they're about, but misses some easy wins around urgency, personalization, and conversion cues. | 3 Quick Wins to Steal for Your Browse Abandonment Emails | ✅ Let your visuals bring shoppers back. Bold branding and strong product imagery can instantly remind someone why they were interested. Make sure your email looks like your brand and shows what they were browsing without relying only on text. | ✅ Use variety to reignite curiosity. Someone may have looked at just one product, but that doesn't mean that's what they wanted. Highlight a few related options – bestsellers, flavors, or categories – to give them more reasons to click. | ✅ Lead with the "why." Don't assume product images are enough. Spell out what makes your product different, like clean ingredients, premium quality, or unique features. Quick, skimmable benefits can turn curiosity into action. | Remember: Visuals get attention. But strategy gets clicks! | |
|
| | 👀 Industry Intel: Key Developments in Tech & Social Media | From AI-powered notifications to new eCommerce expansions, the biggest platforms are rolling out updates that could shake up how brands connect with audiences. Here's what's happening: | Apple Rolls Out Priority Notifications & Expands AI in the EU | Apple is introducing Priority Notifications as part of its AI expansion in the EU. This feature aims to surface the most important notifications based on user behavior and preferences, improving how information is delivered to iPhone users. | 💡Why this matters: This could impact how brands approach mobile app push notifications, making it more important to deliver timely, high-value messages that align with Apple's AI-driven priorities. | Instagram Adds Video Speed Controls | Instagram now allows users to speed up videos, a feature already popular on TikTok. This update gives creators more flexibility in how they present content, catering to audiences who prefer faster-paced videos. | 💡Why this matters: With users increasingly favoring short, engaging content, brands may need to rethink video storytelling strategies to grab attention—especially in a faster format. | TikTok Shop Expands to France, Germany, and Italy | TikTok is continuing its eCommerce push by launching TikTok Shop in France, Germany, and Italy. This expansion allows brands and creators in these regions to sell directly through the platform, further integrating shopping into TikTok's social experience. | 💡Why this matters: As TikTok deepens its role in eCommerce, brands in these markets have new opportunities to drive direct sales through social content, reinforcing the importance of platform-native shopping experiences. | YouTube Changes How Shorts Views Are Counted | YouTube is updating its Shorts view count methodology to provide more accurate engagement metrics. This change could impact how creators and brands measure success on the platform, ensuring a more precise representation of video performance. | 💡Why this matters: A more accurate view count means brands can better gauge content effectiveness and refine short-form video strategies for engagement and reach. |
|
| | 👨💻 The Hiring Vault | Manager, Email Marketing - Stamford, CT: vineyard vines Manager, Email Marketing - Santa Monica, CA: goop Email Marketing, Associate Manager - New York, NY: Warby Parker Marketing Project Manager - Carlsbad, CA: Callaway Golf Email Campaign Manager - Dublin, CA: Tailored Brands, Inc. Digital Marketing Specialist - Culver City, CA: TOMS Digital Content Strategy Manager - San Francisco, CA: Rothy's Digital Operations Associate - California, United States: BAGGU E-Commerce & Customer Experience Coordinator - Miami, FL: ALEXIS
|
|
| | That's a wrap for today! | Appreciate you hanging with Chase and me—hope you found something you can put to work ASAP. If you did, don't keep it to yourself! Send ecomemailmarketer.com to your favorite DTC marketer and get them in on the action. | New week, new strategies—let's make it count. Catch you next time! 🚀 | 🤘 Jimmy Kim |
|
| | | |
|
No comments:
Post a Comment