Stream the latest episode of Send It! now
Join 350+ eCommerce marketers in our new community—Claim our intro offer $1 for 90 days. Learn more. | NEW Episode Drop! 2025 Email Deliverability Masterclass - How Email is ACTUALLY delivered |  | 2025 Email Deliverability Masterclass - How Email is ACTUALLY delivered - EP 25 |
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| Email deliverability isn't just a buzzword—it's the backbone of every successful retention strategy. In this episode of Send It, Chase and I take you behind the scenes of our recent "Retention Reimagined" webinar, giving you an unfiltered, tactical breakdown of what deliverability actually means heading into 2025. If you've ever wondered why your emails land in spam, how Gmail decides your fate, or what "reputation resets" are—this is the episode to bookmark. | From real-time scoring mechanics to seed testing strategies and the impact of content structure on inbox placement, this masterclass is packed with actionable advice. | The new episode just dropped on YouTube, Spotify, and Apple—Go stream it NOW! | Here's what we're diving into: | 00:42 Welcome to the Show 05:29 The Importance of Deliverability 12:09 How Deliverability Actually Works 18:38 Promotional vs. Spam Folder 29:30 Importance of Good Content in Emails 29:39 10 Quick Tips for Better Email Delivery 31:36 Fast Fire Tips for Email Success 35:55 Best Practices for 2025 44:50 Q&A Session | | As always, a special thank you to our friends at Omnisend and Nacelle for making this show possible! | ✌️, | Jimmy and Chase |
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