jam packed email marketing & copywriting edition

an email campaign idea, copywriting resources, email marketing tips, and more

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I've been using Omnisend for my newsletter for two months now, and I wish I had switched to them sooner. It's your turn to switch to Omnisend, too. Happy Thursday! Here's what I'm seeing regarding email marketing and copywriting this week. This edition is full of tips and resources.  So without further ado, let's dive in: Email Campaign Idea - The Live Event Email: Email Examples: - The Live Event Email Example 1 - The Live Event Email Example 2   Purpose/Context of Email: Just like celebrities do meet-ups for their fans, it's nice to meet Founders or brands that you really enjoy, face-to-face. It's great to build trust & positive rapport. Doing a live event (in person or online) is a great way to stand out with your audience. Nobody is doing this. These emails do it right... Example 1 is from Outer, the brand that sells really high-quality patio furniture. Let me touch on why this livestream idea is so genius on the part of Outer.  They're offering a live presentation that shows how you can buy the products and use them effectively in your backyard. Exterior design is not exactly a skill that everyone inherently has, so this is insanely valuable to an audience. If your brand requires a little bit more education before someone buys, this is certainly something you should do. Example 2  is from Vibe Body Care, a small brand out of Los Angeles. This email is actually hilarious, and I know a couple of the guys connected with this brand. They sent this email HOURS after the Drake album dropped, and it was as relevant as it possibly could be. They used Drake lyrics in the copy, and it did numbers. It's not exactly a shout-out to the event, inviting people to come down, but it's a great way to turn something mundane and almost boring (like a trade show) and using it for content. This is solid.     Segment: - Your Engaged Subscriber Segment   Subject Line Ideas:  - Join us LIVE! - Wanna hop on a zoom call? - Wanna meet in person?   Preview Text Ideas: - Hop on this call with us. - We wanna meet you. - Drinks on (brand). Partner of the Week:  I've been using Omnisend for my newsletter for two months now, and I wish I had switched to them sooner.  Omnisend is Klaviyo's biggest competition.  They're closest to them across every measurable aspect.  I really like the Omnisend team, their platform, and their outlook for the coming months and years.  And their success speaks for itself.  They have over 125,000 ecommerce brands using them. And they have a 4.7 out 5 star rating from 6,150 companies on the Shopify App Store. They make it super easy to engage your list, drive repeat sales, and create seamless personalized experiences. This is why I'm all-in on Omnisend. I've joined them as a customer, advocate, and influencer. As mentioned, I switched my own newsletter and I have clients switching over to them. And you should too! Email Marketing Resource #1 of the Week: 10 Subject Line Inspirations for Different Marketing Purposes: Email Marketing Resource #2 of the Week: 4 Quick Email Marketing Tips: Gen Z Marketing Resource of the Week: Gen Z Marketing Profile + 3 Copywriting Tips: Marketing Tip of the Week: The clearer your positioning, the less you have to sell. How to Apply This for Your Brand: Define Who You're For: Be specific about your ideal customer so they immediately know your brand is made for them. Example: "Designed for women who live in activewear—even when they're not working out." Highlight What Makes You Different: Don't just blend in with competitors. Call out the one thing you do better than anyone else. Example: "Most protein powders bloat you. Ours doesn't." Make It Instantly Clear: From your homepage to your product pages, your messaging should answer: "Is this for me?" Example: "Sustainable basics for people who are done with fast fashion." Let Your Positioning Do the Heavy Lifting: When customers know exactly what you stand for and how you solve their problem, they arrive more ready to buy—with fewer objections. Remember: Confused customers don't convert. But when your positioning is crystal clear, the right people will see your brand and think, "This is exactly what I've been looking for." Copywriting Tip of the Week: Your job isn't to write more. It's to make every word do more. How to Apply This for Your Brand: Trim the Fluff: Go through your product pages, ads, and emails and remove anything that doesn't add value. Every word should push the reader closer to action. Example: Instead of: "This incredibly effective and powerful face serum is perfect for helping reduce the appearance of fine lines." Use: "Smooths fine lines. Visible results in days." Keep the Focus on What Matters: Don't overload your copy with too many ideas. Focus on the one key benefit your customer cares about most. Example: "Stay cool and comfortable—even on the hottest days." Let Clarity Drive Impact: Cleverness can confuse. The clearest message is often the most powerful one. Example: Instead of: "Elevate your hydration experience." Use: "Keeps drinks ice-cold for 24 hours." Edit Ruthlessly: After writing, challenge every line. Does it inform, persuade, or engage? If not, cut it. Remember: Great copy isn't about using more words—it's about using the right ones. When every word earns its place, your message hits harder and converts faster. The Tax Compliance Crisis Most DTC Brands Don't See Coming: Three days before their biggest product launch, a leading beauty brand discovered they were non-compliant in 7 states—facing penalties that would erase their quarterly profits. Don't wait for your compliance emergency. Kintsugi's AI-powered platform provides: White-glove implementation in just 3-5 days Automatic monitoring across all jurisdictions Error-proof guarantee that transfers risk away from your business Month-to-month flexibility with no long-term commitment Since 2018, tax compliance requirements have grown exponentially complex for eCommerce businesses. Many states count transactions toward registration even without filing obligations—creating hidden liabilities. The Kintsugi Difference: 9+ hours saved monthly 98.3% reduction in errors 83% faster registration 99.8% reduction in fees and penalties Get Your Free Compliance Assessment. Discover your true exposure in just 15 minutes with a no-obligation audit. sponsored I hope you enjoyed this edition.  Hit reply and let me know!  - Chase P.S. I've been using Omnisend for my newsletter for two months now, and I wish I had switched to them sooner. It's your turn to switch to Omnisend, too. 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