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Access over 25+ hours of retention marketing modules to become a certified email & SMS marketer. Claim our Spring offer & get certified for $200 off! | NEW Episode Drop! Year-Round Retention: Off-Season Strategies to Keep Customers Engaged and Buying |  | Year Round Retention: Off-Season Strategies to Keep Customers Engaged and Buying | EP 27 |
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| Most brands go quiet after peak season—and that's where they lose momentum. | In this episode of Send It!, Jimmy Kim and Chase Dimond unpack real-world strategies to keep your emails converting and your customers engaged no matter what month it is. | From monthly gift guides and upsells to flash sales, goal-oriented campaigns, loyalty perks, and how to personalize it all through segmentation, behavior, and purchase data—this is your playbook for staying relevant 24/7/365. | The new episode just dropped on YouTube, Spotify, and Apple—Go stream it NOW! | Here's what we're diving into:
02:47 Google's New Email Feature
06:46 Gift Guides and Flash Sales
09:18 Leveraging Urgency and Niche Holidays
12:33 Goal-Oriented Campaigns
15:21 Maintaining Engagement Post-Peak Season
19:05 Referral and Loyalty Programs
25:30 Highlighting Customer Stories
26:11 Teasing New Product Lines
28:47 Implementing Strategies on Email and SMS Platforms
30:25 Utilizing Dynamic Elements in Campaigns
32:02 The Importance of Copywriting
33:37 Measuring Campaign Success | | As always, a special thank you to our friends at Omnisend and Raleon for making this show possible! | ✌️, | Jimmy and Chase |
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