Stream the latest episode of Send It! now
Access over 25+ hours of retention marketing modules to become a certified email & SMS marketer. Claim our Spring offer & get certified for $200 off! | NEW Episode Drop! List Reactivation Playbook: How to Approach Aged Email & SMS Leads |  | List Reactivation Playbook: How to Approach Aged Email & SMS Leads | EP 28 |
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| An old email list can either be a goldmine... or a deliverability disaster. This is how you revive it the right way—without wrecking your sender reputation. | In this episode of Send It!, Chase and I dive deep into the art (and science) of list reactivation. Whether you've got 6-month-old inactives or 5-year "ancient" leads, we break down exactly how to segment, re-engage, and carefully approach dormant subscribers without blowing up your sender reputation. | The new episode just dropped on YouTube, Spotify, and Apple—Go stream it NOW! | Here's what we're diving into:
04:58 Segmenting Your Email List
05:47 Reactivating 3-6 Mo. Dormant Subscribers
08:01 Reactivating 6-12 Mo. Lapsed Leads
10:03 Reactivating 1-2 Year Almost Lost Leads
13:44 Reactivating 2-5+ Year Ancient Contacts
17:18 Re-engagement Campaign Tactics
26:52 Building a Re-engagement Email Series
29:11 Protecting Your Domain and IP Reputation
33:18 Metrics, Compliance and Legal Considerations
39:17 Recommended Tools for List Activation
41:18 Quick Wins and Long-term Nurture Strategies
42:48 Hypothetical Scenario: Re-engaging Inactive Subscribers | | As always, a special thank you to our friends at Omnisend and Raleon for making this show possible! | ✌️, | Jimmy and Chase |
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