Join 350+ eCommerce marketers in our new community—Claim our intro offer $1 for 90 days. Learn more. | | Hey it's Chase and Jimmy here! | Looking for a simple way to boost revenue? | Send more product recommendation emails. | These smart emails tap into what customers have viewed, bought, loved, or left behind – and turn that into timely, personalized suggestions. | We're sharing 7 product recommendation emails that got our attention. Plus, five best practices on how to create product rec emails that actually convert. Let's dive in! | Also in today's edition: | 🛒 5 Quick-fire ways to boost AOV
💸 This week's DTC Win—$24.5M Series A for one trending DTC brand
🎁 A customer story that drove 15% list growth through influencer giveaways | Let's dive in. 👇 |
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| | 📲 How CA Design Transformed Marketing with Giveaways, Segmentation, and Automation | | CA Design, a premium Irish furniture retailer, struggled with inefficiencies in managing their complex supply chain and underperforming email marketing. After switching to Ecwid for streamlined operations and Omnisend for automation and segmentation, they saw impressive results. The robust integration allowed them to centralize sales, grow their email list with influencer-driven giveaways, and turn email marketing into a core driver of sales, boosting click-through rates and lead generation. | Key Results: | 5%+ click-through rate on email campaigns 2,000+ new leads from a single competition campaign 10-15% email list growth from influencer giveaways Automation and segmentation that maximized campaign effectiveness
| Facing similar challenges? Book a demo with Omnisend today and discover how you can automate, engage, and grow your business with ease. | |
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| | 💡 Knowledge Drop: | Want to boost your Average Order Value (AOV)? Chase breaks it down in this visual guide, showing you his top strategies to maximize every sale. |  | Chase Dimond | Email Marketing Nerd 📧 @ecomchasedimond |  |
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5 Ways To Boost Your Average Order Value + 3 Marketing Tips: (bookmark this 🔖) | |  | | | 11:12 AM • Apr 24, 2025 | | | | | | 116 Likes 30 Retweets | 15 Replies |
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| | 💬 7 Product Recommendation Email Examples + Tips to Convert More Customers
| 1. Pearly | | Subject line: This Year's Best-Selling Bundle | Pearly bundles product recs into a fun, flavor-focused experience. It's bright, seasonal, and clearly designed to push bundle sales without feeling pushy. | What we love: | Quick flavor notes give each drink personality and purpose Grouping items as a themed bundle helps boost average order value (AOV) The whole thing looks fresh, fun, and easy to shop
| Pro Tip: Want to drive clicks to individual products too? Try adding labels like "Best Seller" or "Most Loved" to help customers choose a favorite without overthinking. | 2. Outer | | Subject line: Not Just a Sofa Company | Outer organizes product recs by category/use case, which is perfect for a high-consideration niche like outdoor furniture. The email is clean and designed for the browsing mindset. | What we love: | Category-based recs make it easy to browse by interest (lounging, dining, etc.) Photos show the products in context so customers can picture them at home "Shop Now" CTAs under each category reduce friction and drive conversions
| 3. Fashion Nova | | Subject line: See Something You Like? | Fashion Nova's email picks up exactly where the shopper left off: searching for a little black dress. The whole thing feels tailored, bold, and built for conversions. | What we love: | It uses search intent to build a mini collection (great for relevance) Pricing is front and center, which helps with faster decision-making The grid layout is simple but scroll-stopping, thanks to lifestyle photos
| 4. Uncommon Goods | | Subject line: We did a little personal shopping | This email from Uncommon Goods feels like a mini gift shop in your inbox. It's packed with eye-catching, unique products and encourages you to scroll and explore. Great for a store with lots of quirky items. | What we love: | Strong visuals do most of the work, making it feel like window shopping There's a nice mix of product types, which invites curiosity The layout is easy to scan, with each item standing out on its own
| Pro tip: Add pricing to your product recs to build trust and drive high-intent clicks that are more likely to turn into conversions. | 5. West Elm | | Subject line: So, what do you think? | West Elm keeps things clean and focused with a product rec email that revisits a previously viewed item. "Go on + give it a try" also adds a friendly push without sounding too salesy. | What we love: | Shows the main item + a bunch of similar products for more options The clean, visual grid makes it easy to spot something you like CTAs are warm and actionable (plus the red makes them prominent) Link to find stores nearby is a good idea for hesitant online buyers
| 6. Cole Haan | | Subject line: You're going to love these | Cole Haan leads with a flattering hook ("You've got great taste") and follows with a clean grid of product recs. The email feels thoughtful, even if the suggestions look a bit generic. | What we love: | The personalized tone makes the shopper feel seen The layout is tidy and balanced with separate sections for men and women Product photography is sharp and consistent
| Pro tip: Pull in recent browsing or purchase data to make it more relevant. For example, you could tie the recs to a specific category or product the buyer bought or viewed earlier. | 7. prAna | | Subject line: The Heavana™ Racerback Tank and more... | This one from prAna is a textbook example of smart recommendations. The email shows products related to something the customer recently viewed, with clear images and an easy way back to the site. | What we love: | Recs are tightly focused around a single product or category The design is simple, keeping all attention on the items CTA brings the shopper back into their browsing flow
| 5 Tips to Make Your Product Rec Emails Even Better | Want your product recommendation emails to convert? | Here are some tried-and-tested tips: | Make it personal: Use what you know (e.g. purchases, views, clicks) to group customers by interest. Then tailor your recs to match. The more relevant your email, the higher the chance they'll open, click, and buy. Recommend products that go together: Help customers complete the set. If they bought a phone, suggest a case, charger, or screen protector. Easy combos like this boost AOV without feeling like a hard sell. Add social proof: Highlight bestsellers, top-rated picks, or customer favorites. Toss in a review or real-life photo if you've got it. A little validation goes a long way in helping people decide. Create a little urgency: FOMO works. Try lines like "Only 3 left," "Almost gone," or "Today only." You can also use countdown timers or banners to turn casual interest into instant action. Time it right: Send while interest is still fresh, such as post-purchase, cart abandonment, restocks, birthdays, or seasonal promos. Hit send when they're most likely to shop.
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| | 🪄 What Sales Tax Software Should Be: Simple, Smart, Done for You | | Most tax platforms hand you a portal, a how-to guide, and wish you luck. But for high-growth brands juggling expansion, audits, | and compliance deadlines, that's just not enough. | Kintsugi flips the script—with a concierge-style experience powered by AI and built by engineers who've scaled systems at Meta. | It's not just software—it's a full solution. | Here's how Kintsugi redefines compliance: | ✅ Done-for-you onboarding in just 3-5 days (no extra fees, ever)
✅ Month-to-month flexibility—you only pay when you file
✅ AI-powered engine automatically adjusts to new state laws and rules
✅ Risk-shielding guarantee—Kintsugi covers all penalties if they miss a filing
✅ Built-in team visibility with live dashboards and alerts your CFO will actually use | Results you can feel: | 🚀 9+ hours reclaimed per team member every month
📉 98.3% reduction in compliance errors
⏱️ 83% faster registration when entering new states
💸 $40K+ saved in penalties and missed obligations (real customer story) | "We used to spend hours tracking down exemptions, due dates, and filings across states. Now it's 2 minutes a month. And we're finally confident nothing is slipping through the cracks." — Ravi Melwani, VP of Finance & Operations at Obvi | No long-term contracts. No hidden fees. No panic moments. | Just clear, accurate, modern tax compliance—finally. | |
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| | 🔥 DTC wins: | Gorgie secures $24.5M Series A to expand the wellness energy brand nationwide. The funding, led by Notable Capital, brings Georgie's total funding to $37 million. The New York City-based wellness brand plans to expand its retail presence to over 1,900 Target stores nationwide by this summer. | |
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| | Annnnd that's a wrap for this edition!
Thanks for hanging with Chase and me—always a pleasure to have you here. | If you found this newsletter helpful (or even just a little fun), don't keep it to yourself! Share ecomemailmarketer.com with your favorite DTC marketer. Let's get them on board so they don't miss next week's drops. | Remember: Do shit you love. | 🤘 Jimmy Kim & Chase Dimond |
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