Tuesday, June 17, 2025

A Better Experience, Built on Your Feedback

To Our Soul Of Adventure Family,

I want to take a moment to speak directly to you—not just as the CEO of Soul Of Adventure, but as someone who understands the importance of brand trust. It's what keeps Soul Of Adventure going. And last season, we didn't live up to that trust when it came to our straw hat experience.

We heard your concerns loud and clear. Shipping delays, damaged deliveries, and a lack of communication—we missed the mark. But that's not where the story ends.

Here's what we've done to make it right—and better than ever:

  • All straw hats are now shipped directly from our Florida facility, where our experienced, long-time warehouse team packs each order by hand with care and precision.

  • We've moved away from clamshell packaging and now ship every straw hat in a protective box—because boxes offer the highest level of protection for these styles.

  • Each order includes clear care and shaping instructions, since straw hats naturally need a little TLC right out of the box to look and feel their best.

  • You'll receive a tracking number as soon as your order leaves our Florida warehouse, so you can follow your hat's journey from us to you.

  • And we've increased the number of customer service agents on staff during peak season, so help is always just a message away.

We've taken these steps because your experience matters. Because trust matters. Because Soul Of Adventure was built not just on great headwear—but on a community of people who count on us to deliver.

To celebrate the changes—and to kick off straw hat season the right way—we're proud to introduce our latest arrivals:

Classic Straw Hat – Best-Seller, Now in 8+ New Designs.

Keys Straw Hat – #1 in Sun Protection, 10+ Fresh Designs.

Bundle & Save up to 50% OFF - The best headwear of the season

We're committed to making your next experience our best yet. Thanks for holding us to a higher standard—and for giving us the chance to earn your trust back.

Stay ready,
T.J. McMeniman 

CEO, Soul Of Adventure 

 


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